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Chapter 28: Marketing is a high-risk profession

 Tanwan Blue Moon Legend is divided into three versions.

[Slightly Abnormal Version]: Free point cards, double experience, double explosion rate, boss refresh time is halved. New map, new equipment, all equipment depends on fighting! Official synchronization!

[Intermediate abnormal version]: Free no-point cards, ten times experience, ten times explosion rate, member map boss refresh in seconds, skill optimization, new map, new equipment

[Super Abnormal Edition]: Free no-point cards, 100 times experience, 100 times explosion rate, online at level 20; new skills, new maps, new equipment.

These three editions were specially created by Chen Haozhuan for different groups of people.

Some people can be as perverted as they like, and the super-changing version is waiting for you.

But some people like long-lasting water, and the most cost-effective micro-transformation clothing is most suitable.

Whether you like Dongpo pork elbow or preserved egg and lean meat porridge, you will be satisfied here!

Everything is ready, now there is only one link left.

Promote!

After all, the aroma of wine is afraid of deep alleys.

There are only two ways to promote, online and offline!

At this time, Chen Hao remembered Baidu’s ranking bidding service, a good thing.

In September 2001, Baidu launched a ranking bidding service, which means you pay to have your search results displayed first. The more you spend, the higher your ranking will be.

When it was first launched, the concept was still too new, and people were still waiting to see it, so by the end of 2001, the total revenue was only 120,000. However, from 2002, the effect of ranked bidding began to show, and people gradually took it seriously. In the second year, the revenue increased.

It reached 5.8 million, and later it was even recorded as 100 million.

Subsequently, it became one of the main sources of Baidu's cash flow. Unfortunately, when the Putian incident occurred, Baidu became a street rat and became infamous. The so-called success is also a failure.

Anyway, Baidu has made a lot of money in bidding rankings over the years.

Chen Hao contacted Baidu directly, purchased the ranking bidding service, filled in the relevant information about the website, and then paid an advance payment of 2,000 yuan.

The charging method for bidding ranking is to bid for search keywords. The higher the price per click, the higher the priority. One click will deduct the advance payment of the corresponding merchant.

Chen Hao wanted to buy legendary keywords. After consulting, he found that currently only Shanda has purchased the ranking service, and the unit price now is only a few cents per click.

Sure enough, it's really cheap now. The direct quotation is 1 jiao per time, which means that Chen Hao's current advance payment can support 20,000 clicks.

The bidding ranking was completed, but Chen Hao did not place it immediately.

He needs to build momentum!

Recalling the routines of later games in my mind, I drew a flow chart on the notebook with a pen, promotion -> building momentum -> making an appointment -> opening the server!

After sorting it out, Chen Hao directly added a login and registration function to the website. Users registered through the website can directly log in to Tanwan Blue Moon Legend.

Add some information below the gilded characters Beyond League of Legends at the top of the page.

【10 am on March 15th】

Shanda Burning Love is in open beta, and you will receive gifts when you make an appointment. It is highly anticipated! Followed by a real-time countdown: 77:32:41

The third line is the reservation prizes [Purgatory, Silver Snake, Magic Wand] to help the warriors be one step ahead, followed by the current number of reservations.

Finally, let’s optimize the website SEO (search engine optimization). The purpose of optimizing SEO is that in the absence of bidding ranking, the website ranking will have a higher priority than websites that have not been SEO optimized.

Get this done.

Only offline promotion is left, which can be divided into many types, such as distributing flyers, holding events, printing logos on T-shirts, sponsorship, etc.

Limited by financial resources, Chen Hao could only choose the simplest and stupidest option, which is to find Internet cafes to distribute flyers.

Chen Hao pieced together the picture materials on the website and made a promotional picture, with the private server website address in the middle.

I sent the picture directly to Xu Pengkun's email and called him, "It's time to start taking action!"

After hanging up the phone, Chen Hao copied the pictures into the USB flash drive, packed up, and went out.

The sun is hiding behind the clouds, and the weather is a bit cold today.

After tightening his clothes, Chen Hao went straight to a larger graphic and text printing shop nearby.

"Boss, print two thousand copies!"

When he heard that it was a great job, the printing shop owner burst out with unprecedented passion and efficiency.

After dozens of minutes, the three printers in the store were almost smoking, and two thousand flyers were finally finished.

Chen Hao asked the store boy to help move the cartons to the roadside.

There happened to be a taxi nearby.

Chen Hao walked over.

"Young man, where are you going?" The driver, an old man, rolled down the window.

"How do you calculate the full package for your car?"

The uncle calculated the daily income in his mind, "600 during the day and 200 at night"

"400, if it works, come here and help!" Chen Hao was not fooled. Seeing that there were two taxis behind him, he directly quoted the price.

"Okay~" The driver uncle went directly to the city to help put the cartons into the trunk.

"Where are we going?" The uncle started the vehicle.

Looking at the mobile phone in his hand that could be used as a brick, there was no app, Baidu or Amap at this time, which made him miss the mobile Internet era ten years later. Chen Hao sighed and had no choice, "Wander around as you like, today we are just looking for

Internet cafes, try to visit all the Internet cafes in Bingcheng."

For a long time, I didn’t see the uncle responding or driving.

"Master? Are you driving?"

"Brother, aren't you looking for an Internet cafe? It just so happens that my son has no skills. He hangs out in Internet cafes every day. He knows most of the Internet cafes in Bingcheng very well. Let me ask him. It will save us the trouble of wandering around headlessly.

."

"Hey, this feeling is great!"

After that, the uncle made a phone call,

After a while, text messages were sent to the uncle’s mobile phone one after another, and they were all the addresses of Internet cafes!

"Brother, fasten your seat belt and let's go!"

The taxi made a quick dash and stopped after traveling 200 meters.

"The first Supersonic Internet Cafe has arrived!"

Chen Hao:...

I got off the car, took out a hundred flyers, and walked in.

If you want to push it locally, you have to talk to each Internet cafe one by one. Go directly to the Internet cafe network administrator and ask him to place a leaflet for the legendary private server at the front desk. He will explain it first. When customers who have access to the Internet see it when they get on and off the computer, they can directly contact them if they need it.

Take it away.

Of course, these are not free, but Chen Hao gave 100 yuan to the Internet cafe. Most of the Internet cafe front desks have reservation phone numbers or hotel business cards. The 100 yuan is regarded as a pit fee.

If there is a bulletin board nearby and you want to post it, it will be counted separately.

This is still a good thing. When you encounter an Internet cafe with social protection, you have to pay a "protection fee".

No, when Chen Hao came out of the fourth house, he ran out, followed by three or four young people with dyed hair and tattoos. The ingredients are self-evident.

Relying on his long legs and his unexpected suddenness, he took advantage of the first move. He kept a distance of more than ten meters from the people behind him and ran towards the taxi at high speed.

Damn it! No wonder I stopped a few dozen meters forward...

The uncle had already seen something was wrong in the rearview mirror, so he started the car directly without reminding him. When Chen Hao got in the car, he stepped on the accelerator to the bottom.
Chapter completed!
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