Chapter 72 Method

What is a way to quickly replicate profits?

Mass production.

And what does mass production rely on?

Industrialization.

When capital discovers the code of wealth, it will try its best to summarize the rules, form its own set of logic, and use mass production to reduce costs and increase profits.

As a result, a large number of games began to appear on the market that seemed to be unrelated, but after playing carefully, they felt very similar.

However, these games can attract some people, and despite the overwhelming criticism online, they are as stable as old dogs and continue to make profits.

When the life of the game is almost exhausted, they will immediately abandon it and continue harvesting with new "industrial products".

Some people said earlier that it was Lin Muchen's fault for opening Pandora's box.

In fact, as long as the nature of capital is to pursue profits, they will find such a way sooner or later.

Mobile games are the most typical example.

Lu Luoxin blinked and asked in a low voice: "Then if everyone is rushing to make money, large game companies will gradually become obsessed with short-term low investment and high returns; some small and medium-sized game studios will not be able to get investment and will be forced to transform their businesses.

Games or free online game development...then won’t our game market get worse and worse?”

"Theoretically this is indeed the case, but there are always a few game companies that will stick to their true intentions and contribute their own strength to the domestic game industry," Lin Muchen said with a smile, "such as us."

Lu Luoxin's eyes widened.

Has the boss even considered this? Is this all what the boss expected?

Yes, it is very difficult for a small company to develop quickly, and the boss certainly cannot guarantee that every game is a high-quality product. In this case, it is better to point out a way for other capital to go further and further on the road of defrauding krypton.

, when the time comes, the reputation and sales of Chenxing Technology’s games among players will naturally increase...

After all, games are all dependent on peers.

Achieve multiple things with one stone!

Thinking of this, Lu Luoxin couldn't help but murmur to herself: "Wonderful..."

Lin Muchen was stunned.

What's cool?

Judging from the expression of the girl with black stockings and cat ears, she seems to have misunderstood something...

......

Hero was wearing a casual shirt and jeans, sitting in front of the computer anxiously.

After all members of Anthill Studio joined Chenxing in North America, they worked day and night and finally completed the translation and adaptation of the overseas versions of Feige and Starry Sky platforms.

Today has been a week since the two software went online.

As for "This War of Mine", you only need to add the translation package they made before, it's very simple.

But the fate of several softwares is different.

Feige is the most downloaded, because people here have heard of this software since it was popular in China.

In the cashless era, simple and convenient QR code payment instantly attracted many people.

Some companies have also tried to make imitations, but since Chenxing Technology applied for an international patent, the core QR code requires Chenxing Technology’s authorization.

But how can we allow others to snore and sleep on the side of the couch?

Chenxing Technology has never let up on the patent issue of QR codes, just for now.

After the overseas version of Feige was launched, it quickly became popular throughout North America. It was like a shark entering a school of fish, instantly killing local competing products, just like the scene when it defeated the Nian beast in China.

In just one week, Feige provided North American Chenxing with a profit of two million US dollars, which made Kuttner and Berg, who had not seen money back for a long time, extremely excited.

But Xinghai and "This War of Mine" were not so lucky.

Due to piracy issues, most players have already played the game.

Although it has a good reputation, very few players came to replenish their tickets, and sales were so dismal that only 60,000 copies were sold in a month.

In horizontal comparison, the total sales volume in China's local market has exceeded two million copies.

If the game is not selling well, the game platform is even less popular.

This is exactly what Hero is worried about.

North American Chenxing is indeed very sincere, and the salary and benefits they offer have not shrunk at all, but the more they act like this, the more frightened he becomes.

After all, from the source, he can be regarded as one of the culprits.

Even if the headquarters doesn't settle the accounts later, he still can't live with it in his conscience.

Since he is the initiator, he must find a way to bring the game to life.

As a man, he still has this responsibility.

However, where to start as an entry point has become his biggest headache.

"I definitely can't figure it out on my own. Let's have a meeting with them..."

Hero opened the group chat helplessly. Just as he was preparing all the members of Aite, his fingers suddenly stopped.

Wait a minute, flying pigeon?

He had a clear understanding in his mind and maintained this posture for more than ten minutes.

Suddenly, he slammed the table and said with great excitement: "Yes!"

Without further ado, he immediately summoned everyone in the ant nest and couldn't wait to tell them his feelings.

"Why do you think our games can't be sold?"

Everyone: "..."

Isn’t this nonsense?

The atmosphere was very awkward for a time.

Finally, one member came to the rescue and said: "Because of our piracy..."

"I want a deeper reason!"

"Because players have already experienced all the content at this stage, so they have no motivation to buy the genuine version."

"Yes, if you want to attract players to buy the genuine version, you must continue to introduce new content."

Everyone looked at each other: "Are we still going to do DLC?"

DLC, for stand-alone games, is downloadable content after the game. This part can be free or paid.

"No, we don't have a game designer. Even if we want to make DLC, it's not our turn to help." Hero shook his head firmly, "Besides, simply providing DLC ​​cannot fundamentally solve the problem, because there will still be insect holes.

, Cave, as long as there is benefit, they will choose to crack the game!"

"What we want to do is something that cannot be experienced in pirated stand-alone games!"

Everyone is confused.

Hero didn't show off, and said bluntly: "The community! It's a social forum between players! They can exchange their experiences and gameplay strategies here, just like flying pigeons!"

"But it's not enough."

"I don't know if you have noticed, but when the headquarters was designing the game, there was something called a 'Character Editor' that allowed players to generate their own unofficial characters and share the files with other people."

"Then why can't we go deeper? For example, things made by players can be uploaded directly to the community. Other players only need to search based on keywords in the community to find the file. With a simple click, the platform will automatically download it.

Just open the game and play!"

"Another example is the editor. Why do we have to stick to characters? Plots and maps are just as good!"

He looked at the stunned people and took a breath: "Yes, we are not good at story design, but there are many players who are good at it!"
Chapter completed!