Chapter 42 QR code marketing
When almost everyone saw this update, they thought that the official blog of Ni Zhan had made a mistake.
Bing is the leader in the beverage industry and has nothing to do with gaming. How did these two "people" get together?
But then Bingke’s official blog retweeted Ni Zhan’s official blog, confirming the authenticity of the event.
This is not over yet, they also vowed in the news that this is an unprecedented new event, so everyone is looking forward to it.
As soon as this news was posted, countless people were shocked.
No matter how hard they tried, they couldn't figure out what big job the two of them could do.
It’s still the same game planning group as last time.
After a group member posted two dynamic screenshots, a debate broke out again in the group.
Unlike last time, when the group was almost unanimously unfavorable, even the big guys in the group were unsure about it this time.
"With all due respect, I really can't imagine what kind of sparks can happen between a beverage company and a game company... Maybe I'm really old."
"I just re-read their event preview. They seem to call this event a collaboration?"
"Where's Teacher Lin Feng? Why don't you come out and say a few words to us?"
A large group of people in the group went crazy about Aitlin Feng.
In their view, no one has more say than Lin Feng, who is known as "Lin Chui".
But this time Lin Feng also disappointed them: "I'm sorry, I don't understand why he did this, and I can't imagine how this kind of activity can be carried out... If you want to know the answer, you may have to wait until the activity officially starts.
That day."
Lin Feng's answer made the group quiet for a while.
At this time, another big boss suddenly said: "Although I don't know what he is going to do, I have a hunch that if this event can be successful, he will be a pioneer in the field of game promotion."
Everyone was shocked.
Another first!
How many precedents has this young man who just graduated this year already set?
Free games, asymmetric competitive mode, PVE mode... Just take one out and put it on an ordinary person, and it will be enough to last a lifetime.
But this young man seems to be unsatisfied. He has been so successful on the road to making history that even old guys like them can't understand it now.
......
Two weeks have flown by.
During this period, another major event happened: Gunfight Heroes also launched its own PVE mode.
Generally speaking, except for the lack of necessary plot, which makes everyone wonder why they want to fight monsters and the game is confusing, this PVE mode is still good.
But the problem is that both in terms of some monster models and map design, they are 50 or 60% similar to the [Alliance Building] and [Steel Forest] of Counter War.
Originally, "borrowing" is common in the game industry. As long as your game is a good reference and you come up with your own style later, everyone will forgive you except for some die-hard fans.
But the bad thing is that the legacy of the previous "gold suit incident" has not been cleared up, and now there are suspicions of plagiarism. Dissatisfied players directly use it as an outlet.
Comments such as "plagiarism dog" and "bad planning" continued to appear, so much so that the official blog of Gun Battle Heroes had to close the comment area.
I heard that guy Yang Tong didn't come to work for several days because of this matter.
Lin Muchen just gossiped a little bit, then quickly lost interest and focused on his work.
Perhaps the results of the previous period have stimulated the members of the project team, or perhaps the huge bonus promised by the superiors has given them a boost as the new year is approaching. In short, the production of [Metropolis] went extremely smoothly.
Almost everyone is working overtime so that the new model can be launched as soon as possible.
"New talent tree, new weapons [Death Hunter], [Death Hunter], new characters..."
Lin Muchen compared the planning plan and methodically checked the final results of the game.
In order to test the difficulty of the game, he also asked everyone to form a team and play through several difficulties.
Generally speaking, it is not difficult. As long as everyone works together to clear monsters and raise their personal attack power level to a certain average, it will be easy to defeat the boss and pass the level.
At least there won’t be a 10% clearance rate.
Faced with nervous or excited looks from the production team, Lin Muchen smiled slightly: "Contact Bingke and get ready to start the announcement!"
......
Hu Hao had just finished class and came to the school supermarket, ready to buy a bottle of drink to satisfy his craving.
Today is the day when the new counter-war mode is launched, and he can't wait to experience it.
When he came to the shelf with drinks, he couldn't help but be stunned.
On the ice drink packaging in the middle row, the word "Reverse War" is printed clearly, as well as the exclusive character of "Reverse War".
Is this the much-hyped linkage between the two companies some time ago?
It seems quite innovative, but that’s all it is. Can this kind of linkage really attract passers-by?
Despite his doubts, as a fan of Ni Zhan, he still took out a bottle and looked at it in his hand.
"Open the lid and get a prize? What does it mean?"
He noticed a line of small words on the package, and then realized that there was an activity.
After reading the instructions carefully, he suddenly realized.
It turns out that there is a QR code engraved in the bottle cap. Just scan it with Feige to participate in the lottery. The rewards include various paid guns, props, new characters, etc., and you even have the chance to draw artifacts such as Thunder Fury!
"It's interesting!"
Since it was the first time he saw this kind of activity, Hu Hao suddenly became interested. He put the drinks in the basket and was about to leave, but suddenly stopped, turned around and took three more bottles of drinks.
"Bring them a few bottles too. Whoever draws the magic weapon will be treated to a meal."
Making a joke to himself, he took the drink and prepared to pay.
After scanning the goods, the cashier asked: "Cash or payment code?"
Hu Hao was stunned for a moment: "What is the payment code?"
The cashier raised his chin and motioned for him to look back.
I saw a girl opening Feige. After some operations, the screen lit up with a barcode similar to that on the product. The salesperson scanned it with a scanner, and the girl picked up the items she bought and left.
Hu Hao was stunned.
"This is a new feature launched by Feige. Many students are using it recently. From now on, you no longer need to carry cash when you go out. You can just scan and pay." The cashier explained.
Hu Hao's eyes lit up.
This function is so convenient!
"I haven't activated this feature yet...use cash."
Hu Hao reluctantly looked away and left the supermarket with the idea of trying again next time.
When he returned to the dormitory, he told everything about what had just happened. Everyone was very interested and immediately bound their bank card accounts to Feige.
"If it's as convenient as you say, then we won't have to carry cash with us when we go out, and we won't have to worry about losing our wallets anymore!"
"Tsk, I saw it with my own eyes. It's not convenient for you to come back and beat me up!" Hu Hao rolled his eyes at him, "Let's not talk about it for now. We will draw a lottery to see who is lucky!"
"Come on, come on!"
Not to be outdone, everyone chose a bottle of drink, opened the lid and scanned the code.
"Let me see...I'll go, new character!"
"Ah? My M4 seems to be just a paid gun in the mall, hey!"
"Mine too!"
Hu Hao looked at the phone screen angrily, and then asked: "Old Wang, why don't you say anything? What did you get?"
Chapter completed!