The phone slowly moved away from his ear, George's face turned pale.

Blame me?

Since they failed to control the budget last time and were severely criticized, this time the stingy guys in the investment department only approved US$15 million in production costs for Volcanic Rock Technology in the face of the 50 million budget submitted by George.

.

According to the data proactively disclosed by Chenxing, this R&D figure is not even as high as the development cost of "Titanfall", let alone "Total War Three Kingdoms".

Five million is just a drop in the bucket compared to the huge research and development expenses.

Thinking of this, George couldn't help but feel a little angry.

What do these guys in the investment department do for a living?! Why do they always fantasize about exchanging small investments for high returns?!

After a brief moment of incompetent rage, George fell into deep confusion.

Now that more than half of the money has been spent, the remaining money is needed to complete the remaining 60% of the game, as well as pay rent, water and electricity bills, and staff salaries...

Just thinking about it made his head hurt.

What should I do?

......

As George gradually fell into confusion, the storm caused by "Total War Three Kingdoms" continued.

And its subsequent development has gradually gone astray in the discussions and praises of players, even far exceeding the best plan made by Chenxing.

First, on the third day after the game was released, the game easily exceeded 10 million copies. Not only did it become the fastest game to exceed 10 million sales among all Chenxing games, it broke the previous world record held by "Titanfall", and is expected to

Breaking the record for the fastest game to sell over 15 million copies.

And here, the ones who contribute the most are actually the domestic players.

Thanks to their word-of-mouth, as well as the bombardment of a large amount of news and marketing accounts, many older people who don’t play games have gradually developed a strong interest in this game.

Compared with the younger generation, their spending power is stronger. They can buy games worth more than 200 yuan without blinking an eye.

Foreign players also showed no sign of weakness. Although some people still don't understand why Cao Cao is so popular, and they don't understand why the AI ​​always consciously guides the development in the direction of the three pillars of "Wei, Shu, and Wu" when choosing other forces, but

This does not prevent them from fully experiencing the charm of the best strategy game currently.

Judging from the distribution of purchasing countries, the number of foreign players who have purchased "Total War Three Kingdoms" is increasing rapidly.

Because of this, this game has also brought about an unexpected but reasonable change, that is, many foreign players have begun to actively learn Chinese and enjoy it.

In fact, this is not the first time this has happened, because Chenxing is a Chinese company, and the best dubbing resources and the most authentic game experience must be in Chinese.

Affected by it, many foreign players are also on the way to learning Chinese.

But this time the trend of learning Chinese is obviously more intense than other games combined, including "Titanfall"!

However, upon careful analysis, it seems that it is not too difficult to understand.

After all, "Titanfall" is a science fiction game, which is common to all mankind; but the historical game of the Three Kingdoms is different. Some four-character words are difficult to translate into English. Even if they are successfully translated, it is difficult to retain their original meaning.<

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It is precisely because of this that they choose to learn Chinese.

However, how can this thing be so easy to learn?

In the past few days, some screenshots of foreign players communicating in Chinese on the Internet have been circulating on the domestic Internet. The appalling sentence combinations and obvious translations have made many players laugh.

However, this has not dampened the enthusiasm of foreign players, and the trend of learning has not decreased but increased.

In addition, players from some countries have also established forums and websites specifically for "Total War Three Kingdoms". They introduce each character and their life in the Three Kingdoms in the language of each country, and even go to great lengths to explain the four characters.

The meaning of words.

And this kind of cultural export naturally attracted official attention.

But Lin Muchen didn't expect that the official response and support would be so strong!

Not only did I use my official account to report on the game "Total War Three Kingdoms" and the craze it caused abroad, I even spent several minutes on the TV media, on the most authoritative program during the most prime time, to comprehensively

Interpreted "Total War Three Kingdoms" and praised Chen Xing as a model of China's "cultural export".

On that day, the players’ WeChat Moments were flooded with clips from this report.

Immediately afterwards, in the designer training class held by Huaguo Game Network, "Total War Three Kingdoms" was listed as one of the "must-learn classic games" and was analyzed back and forth by teachers and students.

The Qincheng Cultural Bureau held a meeting during the Chinese New Year and listed more than ten Chenxing games such as "Total War Three Kingdoms" and "Titanfall" as key projects, and provided tax reductions, expanded publicity and other policies.

These official actions dazzled everyone and caused many companies to secretly gossip.

The official action of personally ending the game has in turn further promoted the increase in sales of the "Total War Three Kingdoms" game. Chenxing did not have to spend a penny to gain a wave of sales in vain, and even enjoyed the tax reduction policy.

But then again, in this series of actions, the monetary gain is the least important.

As long as Chenxing doesn't act foolishly, those official praises and reports will gradually turn into Chenxing's connections and confidence, and become resources that other companies cannot buy with money.

Chenxing's own reputation, the quality of the game itself, the mutual recommendations and benefits among the player groups, plus the strong official support, this series of actions form a perfect closed loop, so that Chenxing's publicity department does not need to take the initiative.

The game can also maintain a high level of popularity.

Just when everyone thought this matter was over and various analytical institutions had begun to secretly calculate Chenxing's income during this Chinese New Year, Chenxing made another move that surprised them.

On the seventh day after the New Year, Chenxing suddenly released a message through the official account and pushed a URL to all players.

When the players clicked in, they found that it was the link to the world's largest online shopping platform currently owned by Chenxing Holdings.

Chenxing, as a company that does not involve physical sales, actually opened a store where many game alliance products are displayed.

There are everything from the key pendant of "Titanfall", the series of mobile phone cases of "Total War Three Kingdoms", to the theme cases of each game, co-branded graphics cards, mouse headsets, and various model toys that appear in the game.
p>

When they saw these products, the players' eyes went straight, their minds went blank, and there was only one word left in their hearts: "Buy!"

However, many players only hesitated for a moment or browsed the products. When they returned to the interface of their favorite products, all they were left with were the cold words "temporarily sold out"...<
Chapter completed!