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Chapter 2 Making Difficulties

"I know what you are thinking, but we can't dig out the core users of "War"," Lin Muchen pointed at the PPT with a laser pointer, "Our target should be peripheral light players who are not involved in "War"

and casual players, this is why I insist on selling it for free. Only in this way can we attract them to try the game and further keep them in the game."

"If a hundred people play our game and thirty people are willing to stay, it means we are successful."

"And if ten of these thirty people are willing to pay, it's a great success."

Lin Muchen deliberately said it was too low. According to his prediction, the player retention rate must reach more than 60% to be considered qualified.

The programmers looked at each other.

At least they didn't hear any loopholes in his words, and they couldn't help but applaud his logic in their hearts...

Is this really a fledgling newcomer?

Wu Weiming raised his hand: "I still have a question, how do you ensure the game is profitable?"

Lin Muchen slapped his forehead. In their eyes, is it so difficult to make money from free games?

He clarified his thoughts and said: "It's very simple. For example, we can open a membership system for 20 yuan per month. Players who buy the membership can get a series of privileges, such as more colorful kill marks and clothing.

, priority to enter the room, and we can even add a kicking system in the game. VIP players can kick away players from both teams at will, and they have five opportunities to prevent kicking."

The programmers widened their eyes.

Can you still play like this?

Lin Muchen continued: "As for firearms, we can divide them into two types, one can be purchased with game currency, and the other can only be purchased with recharge. The second type of gun is only rented but not sold. If you want to play, you have to continue to recharge to purchase.



"Of course, this kind of firearm must also have privileges, such as better-looking skin, better feel, even more bullets, etc... In short, if players who buy this gun can play comfortably, only

Only in this way will he continue to pay."

The programmers are whispering underneath.

"Will this work?"

"Only renting but not selling, if he could figure it out, I would definitely not buy it..."

"Yes, isn't this just a money trap?"

"I know what you are worried about," Lin Muchen knocked on the table to silence everyone, "but my target has never been ordinary players, but those wealthy people who are willing to recharge the game. They are willing to pay twenty yuan to buy one.

Members will never care about paying an extra fifteen dollars to buy a gun!"

"What do you think they want, other than the feeling of being swarmed in the game? Think about it, you have the most expensive gun in the mall, it does incredible damage, one shot per shot, while ordinary players have two shots

One, doesn’t this sense of superiority come with it?”

"You have a sense of superiority, but are you still afraid that they won't continue to top up your money?"

"And those ordinary players who are being abused will feel better? They will think, 'Didn't you just defeat me with the advantage of firearms? If I also have you, I will definitely not be able to defeat you.' As long as he has this thought, there is a ninety-nine chance that he will win.

I’ll add money to buy a gun!”

Looking at the dumbfounded faces below, Lin Muchen smiled secretly.

In the field of FPS, in terms of profitability, what game is better than "Cross Fire"?

In the more than ten years since its launch, it is still Tencent’s leading product, and there are very few similar competing products that can compete with it.

The reason for its success, in addition to lowering the high competitive threshold and attracting a large number of light CS players, also stems from the planning's precise control of people's hearts.

For Krypton gold players, spending a small amount of money can make you happy for a month and immerse yourself in the envious eyes of other players.

For ordinary players, there are events every week to give away free guns. Once the time is up, they will unconsciously pay for the guns if they think they are useful.

For returning players, use a large number of returning gifts to retain them.

For players who don’t top up money, it doesn’t matter, just leave it to the gold players to enjoy it!

It can be said that "CrossFire" takes price discrimination to the extreme and has different development plans for different players, and the only end of these plans is to defraud people.

What Lin Muchen wants to do now is to make a different world "Cross Fire" based on "Gun Fighting Heroes".

The company's criterion for measuring the success of a game is nothing more than the level of profitability, and profitability can bring fame and fortune to Lin Muchen, and the profits earned can also prepare him to pay compensation for leaving the company in the future.

Kill two birds with one stone!

Lin Muchen clapped his hands and focused everyone's attention on him again: "Okay, this is the general plan. I will further explain the relevant details, and get ready to start work!"

......

"Whatever you wrote, take it back and change it!"

Tong Hao threw the document out with an impatient expression. His subordinate bent down to pick it up and left dejectedly.

He had already anticipated today's outcome. Anyone who came to him for approval in the past few days would basically be scolded. The reason was naturally because a bold newcomer pointed at Tong Hao's nose and scolded him.

Feeling that his "authority" has been challenged, Tong Hao has been moody like an aunt these days. He often scolds his subordinates for no reason, causing the entire development department to be in turmoil.

Everyone thinks Tong Hao is quite stupid.

It's a pity that the older they get, the less bold they become. They don't have the ability to point at his nose and yell at him like Lin Muchen did. After all, they still have a family to support.

Tong Hao sat on his office chair, thinking back to the scene a few days ago, and the more he thought about it, the more angry he became.

Lin Muchen!

When he thought of this name, he gritted his teeth and his lungs almost exploded with anger.

He picked up the phone and dialed: "Hello? Art department? Your department is not allowed to take orders from the "Gun Fighting Heroes" project team. I will fire anyone who dares to take it!"

"What I say is the rule. Who wouldn't want him to come to me!"

"I don't care what reason you use, why do you have a head? Think for yourself!"

Hanging up the phone impatiently, Tong Hao felt that the anxiety in his chest had dissipated a lot.

"Da da da."

There was a knock on the door, but before he could respond, a young man pushed the door open and entered.

Tong Hao frowned, but immediately put on a smile: "Xiao Yang, why are you here? Sit down quickly."

Yang Tong, the former chief planner of "Gun Fighting Heroes", his father is the second largest shareholder of Longcheng Entertainment. Based on this alone, he cannot afford to offend.

"I have a plan here that I hope you will approve. In addition, I would like to ask you to tell me about the situation of "Gun Fighting Heroes"."

Upon hearing this, Tong Hao immediately understood what was going on.

After Yang Tong was transferred from the "Gun Fighting Heroes" project team, he was assigned to the "Gun God Legend" project team. It is also a buyout FPS online game. According to the original plan, the two games will compete in an arena, and the winner will be

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