This is the so-called news time lag. In ten years, these tricks played by theaters and film studios will be widely brought to the stage and commented on by audiences and ordinary netizens.

People obviously know that there are tricks behind any movie that is scheduled to be released during the Spring Festival, but there is nothing that can be done to stop such a thing from happening.

What is real word of mouth?

What is a bad movie?

In many cases, the opinions of the audience may not be conveyed smoothly. In the end, people's opinions are swayed by public opinion.

Be guided.

Anyway, during the Spring Festival, choosing to watch one or two movies can be regarded as a relatively economical way of leisure.

The most important thing is that it can also be carried out in the form of a party.

So, no matter whether the quality of the movie is good or bad, most of them can make a satisfactory box office during the Spring Festival period. Therefore, during this period, on the contrary, the quality requirements for the movies are not particularly strict.

As long as you have a basic level, you can get the audience to pay for tickets. Of course, if the quality is good enough, it is very possible to make a lot of money.

However, the audience was not so lucky after all.

There are only a few movies this year that audiences can willingly give a thumbs up and call them good.

If the conditions are harsher, you won't even be able to count them on five fingers.

Therefore, the Spring Festival every year has almost become a marketing war. How to market a movie with only acceptable quality into a sentimental work?

How to turn a bad movie into a hit?

These are all knowledge, skills, and more importantly, money.

If you have money, you can expand the scale of marketing infinitely. What is viral marketing? This is it. Even if there are bad reviews, you can't see them at all.

Isn’t that the same as the positive reviews across the internet?

By the time the audience has bought the tickets or even seen the feature film, even if it is found to be a bad film, it will not help.

Your money has become the film company's money, and it's okay for others to make money. Do you still fear abuse from the audience?

What does that mean?

As long as I get the money, I will make a comeback next time and I can defraud you of your money!

Precisely because the quality of movies is always worrying, the importance of marketing has become more and more prominent. If they are all good movies and the audience's eyes are sharp, even marketing cannot cover up the light of a good movie.

However, such a situation has always existed in people's imagination. As long as there are two or three excellent works during the Spring Festival of the year, it is considered a blessing for the audience.

Many times, these so-called masterpieces need to prevent other companies from using bad money to drive out good money. The method of prevention is of course reverse marketing.

On the premise of ensuring the scale of marketing, establishing a good relationship with theater chains is the top priority. As long as the advantage in film arrangement is maintained, it can take advantage of the inherent advantage.

No matter how much marketing other companies do, all they can do is get more films scheduled, and in the end it will look better at the box office.

However, if you are born with a lameness in the film schedule, no matter how much you jump around, you will not be able to surpass those films that have a lot of film schedules.

The reason is very simple, it is difficult for a clever woman to make a meal without rice.

Judging from Brother Hai's attitude, the subsequent marketing will definitely not be relaxed, and the film arrangement has been started very early.

This two-pronged approach will make it difficult for the box office to not look good.

Of course, this is Brother Hai's own idea.

According to the original trajectory, Meng's Orphans still made a big loss, secured a good time slot, kept its film schedule, and did not fall behind in marketing.

So what in the end?

If the audience doesn’t approve, it means they don’t approve.

If the same movie is placed in front of Wu Di, will he be able to come back to life?

The problem is that even if Wu Di wants to work hard, he can't exert his strength.

What should I do if I say three words and two shots?

"That's what I said, but Xiao Wu, I think you may have heard that Lao Zhang's new movie will also be released during the Spring Festival."

"When this movie comes out, can we say it's not intense?"

Who said that?

Who said Sanyan Erpai will be released on the Spring Festival release?

Wu Di couldn't believe his ears, but looking at the expressions of Brother Hai and Mr. Zhang, they were both sure.

No way!

Didn't they already know the news?

"is this real?"

"Why didn't I hear about it?"

As Lao Zhang's son-in-law, it would be too false to directly deny this, so I can only choose to pretend to be deaf and dumb.

However, Brother Hai didn't give Wu Di this face at all.

He laughed and said: "Xiao Wu, please stop pretending. Mr. Zhang has already received the news that the film will be released during the Spring Festival this year."

"He is in charge of the theater chain, and his information is never wrong."

Wu Di was completely dumbfounded.

It turns out that from the moment he answered Brother Hai's call, he was already in a trap!

That’s not true!

These people had already known about the news that San Yan Er's film was going to be released during the Spring Festival, so they brought Wu Di over!

Wu Di even had reason to suspect that Brother Hai changed his mind and asked Wu Di to take over the film arrangement business after hearing the news!

What a cruel person!

He clearly knew Wu Di's situation and his identity, but he still dragged Wu Di into the situation. Isn't this a deliberate attempt to undermine him?

Could it be that, as Lao Zhang's son-in-law, can Wu Di still turn his elbows outward?
Chapter completed!