Chapter 487: Who has more face?(2/2)
Although we can't be lovers, there is absolutely no need for us to stalemate our relationship. We are still friends.
And because they have completely become friends, the atmosphere between them should be more relaxed and pleasant.
Sisi nodded and smiled, agreeing with Wu Di's statement.
Seeing their reconciliation, Zhang Feng finally came up to them.
"Okay, Wu Di is here too."
"We can start shooting."
"Director Zhang, what commercial are we going to shoot today?"
"Is it another pre-roll commercial for the movie?"
Entering the studio, Wu Di saw several staff members setting up a green screen. Wu Di immediately thought of the kind of post-roll advertisement he would shoot to promote the movie.
It is a small advertisement for a few seconds that is specifically placed before popular movies. The competition for the reskin is the Spring Festival period, and the November period has been relatively quiet since the Spring Festival period became popular.
The movies on the show are all low-budget films that are insignificant, and of course there are some that do well at the box office.
So before the main features of these films, it is also a good way to promote them by releasing promotional short films with reskinned skins.
Moreover, this kind of publicity does not need to be arranged in advance. As long as it is filmed, it can be directly placed at the beginning of the movie. It is very simple.
Moreover, because the transmission range is relatively narrow, the cost is also relatively low.
However, don’t underestimate this kind of pre-roll advertising. Although fewer people can see it, because of its precise positioning and targeting only those who can enter the cinema, the publicity effect is very good.
However, judging from what Zhang Feng meant, it seems that this is not the case.
Generally speaking, pre-roll ads do not need to be shot separately, just cut out some highlights of the main film.
So what are these green screens used for?
Endorsement products?
I didn’t see it either!
Generally speaking, if there are products to be endorsed, then there will be at least some models or real objects in the studio as a background for shooting.
But I haven't seen it so far, not even the enthusiastic factory staff, which is even more strange.
Because it is a product endorsement, in addition to the director, cameraman and other people who shot the short film, of course there are also the endorsement stars and teams.
In addition, the most important thing is that there must be a product team, they are here to supervise the shooting effect of the advertisement.
Because, as users of advertising, manufacturers are actually also employers. Of course, the employer’s father will not throw away money and ignore the effects of the shooting, just letting them do what they want.
You should also dispatch your own staff to supervise the effect of product display on site.
The results of it?
I haven't seen anyone now.
Several of the people who arranged the green screen were acquaintances that Wu Di had met before, and they were all the original members of the skin-changing crew.
"Xiao Wu, we've called all the leading actors together today because the movie we're re-skinning has not yet been released, but we have already received advertising invitations."
"There is a web game that I want to make with a skin-changing background. I asked several leading actors to endorse it. Although the endorsement fee is not very high, it will also serve as a publicity for our movie, and it can also be regarded as a peripheral product."
"This is great!"
"The release time of web games is relatively fast. Maybe the web game can be launched before the movie is released."
"In this way, we can gain some advantages in the Spring Festival war." Wu Di said with bright eyes.
Is there such a good thing?
Why didn't Zhang Feng say anything before?
This must have been contacted in advance. Unexpectedly, Zhang Fengbo did so many things behind his back.
It seems that he sometimes underestimated her.
Moreover, with this attitude, the Fuzi crew does not need to take it seriously. Not only is it a preliminary publicity, but she has also begun to develop peripheral products.
This kind of business philosophy is to treat a movie as a project.
Once managed well, a movie can earn more than just box office revenue, including post-advertisements. Magical blockbusters like Skin Change already have a relatively mature world view that is divorced from reality.
It is a good soil for the construction of online games. It is no wonder that some web game manufacturers are interested in movies that have not yet been released.
When the time comes, relevant product markets will also be developed, and the revenue from the movie will be doubled after throwing out the expenditure costs.
Next time Zhang Feng makes a movie, will he still need to worry about investment?
There is no need for this at all!
I beg her, and I don’t know how many manufacturers are rushing to invest in her!
Chapter completed!