741. Advertising shooting(1/3)
After deciding on the candidate for the girl in red, today's day's work is over.
What should I do if I want to test-shoot the effect at night?
It's simple, just pay overtime.
Of course, the overtime pay for the entire commercial has nothing to do with Xu Xin. He gets paid for the film, and Volvo is responsible for the rest of the production costs.
After dinner in the evening, they waited for it to get dark. When it was almost time, the couple appeared in Universal Studios again.
While taking the tour bus and walking towards the street they rented, I could occasionally see a few Hollywood film crews filming.
To be honest, except for the blond and blue-eyed foreigner Qing Yishui, the rest of them look the same as Hengdian.
When Xu Xin arrived, Reyes was already waiting there.
Standing in front of two monitors, when he saw Xu Xin's arrival, he said hello and then pointed to the screen next to him:
"Director, do you think this is the effect?"
Xu Xin walked over and found that some computer-generated CG images had appeared on the screen.
The texture is very poor, and it looks like the simplest imaging technology at first glance.
Looking along the camera, he saw a street that had been surrounded by green cloth, as well as car models painted in green.
Today we’re going to look at the camera’s trajectory and CG simulation parameters.
Once everything is finalized and the normal shooting is completed, the work will be transferred to post-production and produced using more advanced CG technology.
But because of the cost, these cars will not move.
It is divided into two parts.
The first part is a car driving on this street, surrounded by stationary vehicles.
These green cloth models are arranged to avoid causing conflicts in the appearance of the vehicles, and to make the vehicles look better when driving on this street through post-production special effects.
The real special effects scenes will be shot in the studio. When Xu Xin, Yang Mi, and "Morpheus" are sitting in the car, the effect of the vehicle taking off and exploding will appear outside the glass.
Of course, if you don’t want to save money, you can also use real scenes.
It’s just that the actual scene is too expensive.
Nowadays, Hollywood's big scene shots in various films are increasingly leaning towards CG production. Firstly, with the rapid development of CG technology, its cost is much lower than the cost of real-life scenes from a macro level. The second point is that it is safer.
.
It can be said that from a technical perspective, Hollywood is undoubtedly on top of the world.
Xu Xin also wanted to gain more knowledge.
And then there's the busy close-up.
Every director has his own aesthetic concept.
Xu Xin’s aesthetics for this advertisement is actually very simple, that is, “dark”.
What he wants to create is a quiet atmosphere in the car. Whether it is the light or the color of the interior, it must give people a sense of quiet elegance.
The explosion outside will completely become a "silent" scene amidst the sounds of the opera.
Disappeared in Pavarotti's high-pitched and sonorous "Nessun Dorma".
At the same time, he believes that quiet elegance is more in line with Volvo's temperament.
In his concept, XC90 actually does not have the market for young people. It is too mature, too low-key, and too restrained.
Even if its interior is fully wrapped in leather, its power is still powerful.
But Volvo's core concept is "safety".
He wanted to extend this concept and give it new life.
While Xu Xin was busy working, Yang Mi went for a walk minding her own business.
Xu Xin didn't care, and just continued to study the camera shooting problem with Reyes, waiting until people from Volvo drove over with several cars with different color interiors.
The entire film crew started to get busy.
Remove the front seats, find the light, and take test shots...
Find the most suitable picture under the external light that is as realistic as possible.
Xu Xin is not a director without practical experience, and as a director of photography, Reyes's professional standards are still very good.
Frankly speaking, the two of them had a great time working together.
Almost as soon as what Xu Xin wanted to express was translated by Ai Qing one second, the old man understood the meaning the next second.
So, the next thing is simple.
Test shots and adjustments.
Adjust and test shoot.
I was busy until about 11 o'clock in the evening.
In the end, all the specific shooting parameters reached the perfect level in Xu Xin's heart.
And the next thing is simple.
After the final confirmation, the two of the three protagonists went into battle in person. After taking a sample video and looking at it. After seeing that there were no problems in all aspects, Xu Xin waved his hand:
"Tomorrow afternoon, the commercial shooting will officially begin."
knock off!
…
On the car.
Yang Mi yawned lazily.
Seeing her husband holding the notebook and constantly fast forwarding and rewinding the scene in "The Matrix", Neo and Morpheus talked about the existence of the mother body, and Neo was attracted by the girl in the red dress. She
asked:
"What are you thinking about?"
"I'm wondering whether I should shoot this part like this."
Fixing the scene on the girl in the red dress looking back and smiling, Xu Xin said in the slightly bumpy car:
"I was wondering whether it would be better to give her a back view, or... let's use an overhead shot and suddenly the girl in the red dress appear on the right side of the screen while the vehicle is moving. Think about it, the girl in the red dress
When this scene comes on, you pay attention to the people around you. Their clothes are all dark, and they look even more...unreal under the cyan filter. That's why this red attracts so much attention."
"...Well, what happens next?"
"Then you see, my current position is, for example, a driver."
He is sitting behind the driver's seat, with space in the back seat.
He raised his hands and made a gesture of holding the steering wheel.
"What I'm thinking now is this. Two points. First, we finished the line "This is not true." Then, while driving, I saw the girl in red. My eyes couldn't help but follow the red
The girl in red is walking... That's not right, it's like this. The camera is shot from above, and the girl in red appears, and my eyes follow her.
At this time, I took a close-up of her profile. She seemed to notice the driver, which was my gaze. Then she looked back in my direction. My gaze would turn as the vehicle moved forward. When it turns to you
direction..."
"I will stare at you like this bitch is dead, then punch you directly in the eye and say: Look! Look! Show it to the boss! The boss will gouge your eyes out!"
"..."
Xu Xin's mouth twitched...
The first reaction is what are you doing at this time?
But the second reaction is:
"Why do you use Sichuan dialect?"
"Because other dialects are not cruel enough!"
"……Neuropathy."
Xu Xin rolled his eyes and continued:
"When I see you, let me say: This is unreal. Pay attention, my perspective is just looking at you. When I finished saying this line, Morpheus's voice suddenly came from the back row:
No, this is the reality...I can just turn my head naturally according to the angle I am looking at, how do you feel?"
"Well……"
After the joke, Yang Mi also tried to materialize her husband's thoughts in her mind.
But after thinking about it for a while, I felt...
"Not enough, it doesn't match your theme. Think about it, in the advertisement you designed, Volvo's audience is the kind of successful people. Successful people don't care what they think in their hearts, there will definitely be five or six people out there. No
Maybe it’s too shameful to keep staring at a beautiful woman when you see one. Even if the girl in red is the only bright spot in the night... But, brother, don’t forget, I’m still in the passenger seat.”
To be continued...