994. The child whose dream never goes out(1/4)
(Correction of a BUG. I mistook it before. Xu Xin’s contract with Volvo is for 3 advertisements and 2 years. The contract ends in October this year.)
"Just use this, Simon, what do you think?"
"..."
Xu Xin’s words did not receive a response from Simon Reyes.
The bearded guy is wearing a turban and a jacket. He looked like a speedster just now, but now the expression of deep thinking on his face is more literary and artistic.
In fact, he always thought that Xu's music taste was very good.
After all, during Volvo's advertising period, he truly felt the sublimation that "Nessun Dorma" brought to advertising.
It is no exaggeration to say that XC90’s advertising is indispensable for his company’s advancement in the advertising industry.
As for this advertisement... he actually felt that it was a little lacking.
He has no feelings for Jean-Claude Van Damme.
Although he also admitted that in Xu's design, the moment when the other party made a move, in that deliberately created scene, it was really beautiful.
But...it's not enough to shock this director of photography, who is not a little famous in the advertising industry.
He felt that this advertisement should not be able to surpass the stunning feeling brought by the XC90.
Of course, I would never say this in front of Xu Xin.
But that’s really what I think in my heart.
Until...he heard this Enya song.
Trucks, which can almost be said to advance the process of human industrial civilization, play an important part in the blood of industry all the time.
Paired with Jean-Claude Van Damme's powerful body.
OK, no problem.
complement each other.
But... it was suddenly sublimated by a soft and ethereal slow song.
The lyrics are particularly suitable.
The melody is particularly suitable.
Even the scene taken with Xu at 8:03 is particularly harmonious... No, it should be said that it is a match made in heaven!
Even now I just use my mobile phone to play it.
But when the two are combined...
"May."
"how?"
"I... Frankly speaking, it reminds me of my childhood."
"?"
Under Xu Xin's doubtful eyes, the bearded man rubbed his arms covered with tattoos and goosebumps under his jacket, and said with a somewhat hollow look:
"It was my first time to go to a museum. My school teacher took us to visit the Metropolitan Museum. It happened to be an exhibition of Greek sculptures. Our teacher especially liked a statue of Caligula, the first century Roman emperor.
The sculpture. Explain to us what kind of power it has, what kind of softness and kindness the artist gave it, and the supreme majesty..."
While speaking, the bearded man kept staring at the screen without even looking at Xu Xin.
"Personally, I didn't quite understand it at the time. Even now, I don't quite understand why you would choose such a contrasting combination. But... the current combination of this music and the advertising scenes we shot makes me
I remembered the words that impressed me most when our teacher described the sculpture."
"Which sentence?"
Xu Xin asked with interest.
"At this point, it has become an art."
"..."
Xu Xin was stunned.
But the bearded man directly extended his palm to him while Enya was singing.
"Well done, Xu. You have completed a job that is worthy of being called art at least in the advertising world, or in my heart. And I was lucky enough to participate in its shooting."
"……Hahaha."
After hearing his comment, Xu Xin smiled and clapped his hand.
Clap your hands and hold tight.
After a standard American greeting, he nodded:
"Thank you for your compliment, Simon. I hope we have created a work of art as you said."
"Um!"
The bearded man nodded vigorously.
Of course he is confident.
I also firmly believe that my vision is not wrong.
This ad...
Better than the XC90 one!
It must be so!
…
At almost 7 o'clock, he walked out of the editing room and called Peter as he walked.
Jean-Claude Van Damme is coming to record tomorrow.
The copy was not designed by him, but provided by Volvo. From Jean-Claude Van Damme’s perspective, it seems to be telling about himself, but in fact it is about his own “hardened” body, but in fact it is a kind of flattery...
In other words, it is a metaphor that embodies Volvo’s hard work.
He feels very good.
After recording is finished tomorrow and Enya's agency has obtained the license to use the song, this commercial can be said to be completed.
"See you tomorrow, Peter. Believe me, you will be filled with praise for this advertisement."
"OK, Xu, my dear director. I believe in your words without reservation! And I can't wait!"
"Um."
After hanging up the phone, he looked at the children who were chasing and playing around the business car and his wife standing under the soft sunset, and smiled unconsciously.
When she heard the footsteps, Yang Mi tilted her head slightly.
Today she had a single ponytail and wore ordinary loose clothes.
A breeze gently stirred the hair hanging down from her temples...
That is his muse.
Although she is already a woman and a mother.
But what the years have only added to her is an increasingly softer and more beautiful temperament.
The beauty that made his heart beat was the same as before.
Seeing her husband's bright eyes, she smiled gently.
"Is it over?"
"Well, I should be able to finish the last part tomorrow."
"Okay... let's go, let's find a place to eat. I'm hungry."
"Okay."
Xu Xin nodded:
"But there's no rush, right? Find a better restaurant?"
But this time Yang Mi refused his kind invitation:
"Goodbye, hurry up and eat. Once you've filled your stomach, you'll have something to eat in the evening."
"..."
In an instant, what a brave new world...
All broken.
The entire real world, full of ferocity and ugliness, revealed to him the tip of the iceberg.
The woman in front of him was no longer beautiful; in his eyes, she had become synonymous with cruelty and viciousness.
"I... woke up earlier today."
To be continued...