Chapter 119 Market...(4/5)
"The Former Love Letter" is another completely different movie with "Beijing Meets Seattle".
But the core is completely consistent: a new middle class interesting chicken soup work from a female perspective.
In the first "Northwest", in order to give his child an American nationality, Wan Qian rushed to the confinement center in Seattle for delivery alone;
The same is true for "The Love Letter of the Bu Er". Wan Qian plays the heroine, who is professionally employed by Macau casino public relations, can come into contact with all kinds of rich people in the casino.
So, three relationships: one has a high IQ, one is rich enough, and the other is a middle-class intellectual.
It is equivalent to using Wan Qian's character to conduct an experiment of turning a sparrow into a phoenix.
Of course, the movie was still about love. She communicated with the pen pal and fell in love with him...
Lu Xiaoran read the script and wanted her to change the pen pal to a wrong emil...
The reference is "Electronic Love Letter"...
Let me add that "Electronic Love Letter" is adapted from "Shop on a Street Corner". The story has basically not changed. It just changes the characters' letters to email, making the story more reasonable.
Damn it's been 6012, but he's still writing a letter?
Then Su Lun said: The sunshine in the past became slow, cars, horses, and emails were slow, and I only love one person in my life. This is what I want to express!
Forget it, let her mess with the brand of "Buer Love Letter", with advertising implants reaching 90 million, which is a project that has not been released and has made a profit!
Lu Xiaoran has never had any impression of romance films.
His film sequence has only one of the most unique romance films, "Traveler in Time and Space"...
But that movie is highly recommended by the Big Golden Retriever.
"The Former Love Letter" has a total box office of 560 million in seven days...
Then Captain America 3 was released...
As expected, "The Love Letter of Bu Er" plummeted in both the screening and the box office of a single day!
The single-day box office fell directly to 16 million...
This is very abnormal!
According to the plan announced in the New Year, "Hotpot Heroes" and "Fu Er Love Letter" are all works that can exceed one billion in box office.
how so?
...
"The market has developed a sense of resistance to domestic movies...it is generally unwilling to believe domestic movies!"
"We're fine. At least three movies released in the past two months have made a profit. Huace's "The True Love Formula of Tomboy", "Brothers of the Criminal Police", Zhong Film's "Los Angeles Trick Plan", Anle's "My Agent Grandpa", Lei Shi's "Brothers Sleeping in My Bunk", including the glamorous "Whose Youth Is Not Confused"... all have no box office and have a bad reputation..."
"The three movies "My New Savage Girlfriend", "Dream Partner", and "Xuanzang of the Tang Dynasty" suffered serious losses!"
"The box office in April fell 14.4% year-on-year..."
"On May Day, "The Bu Er Love Letter" feels that it can't suppress the decline..."
Song Ge: "The box office hit "Fast and Furious 7" was launched in April last year, but this year has not been released in April. On the other hand, although many domestic blockbusters were released during the May Day holiday, no phenomenal movies appeared. Last year, there were "International Market", "Left Ear", and "Why Sheng Xiaomo", and this year there was only one "No Er Love Letter"..."
"The theaters are all relying on "Captain America 3"..."
"Now many platforms dare not make up for tickets..."
"Many people believe that the way to pay the tickets is to directly transfer the fees to the theaters and let the theaters buy seats directly at the original price to push up the box office. It should be banned to a certain extent! Because this method cannot form a real audience, and cannot truly cultivate the Chinese movie-watching habits."
"I don't agree with it. The advantage of online ticket subsidies is that no matter how much you make up, it will be truly subsidized to the fans. The lower the ticket price, the more it can bring Chinese movie fans into the cinema and cultivate consumption habits."
"In fact, last year, only more than 100 million people entered the theater to watch the movies. Compared with the population base of 1.4 billion, we urgently need to pull movie fans into the cinema in the most effective way. Reasonable ticket subsidies actually hedge against the inflated movie ticket prices and belong to the self-immune method of the film market."
"The problem is that the amount of tickets for a movie needs a real and effective conversion formula. This is like treating a disease. If you take less medicine, you will not work, eat too much, and you will be nervous. How much should you supplement, how to supplement, and how long you will supplement it, there is currently no unified standard. Everyone is doing things based on their own experience. This is a science and an urgent matter that requires the film authorities to study in terms of human and intelligence."
"We have no clear statement about financing private equity in terms of economic policies. In fact, this urgently requires a complete and useful system to follow up. Once the financing private equity has a reliable system and can do safe things within the legal scope, they will not be guilty and will take out the money to do some celebrity projects, such as making movies, including investment shooting and box office subsidies."
A bunch of people started to discuss...
Lu Xiaoran did not participate in the discussion, but observed the box office of the movie in the past two months. "Zootopia" set a new box office record for animated movies: 1.527 billion;
"Fantasy Forest", 976 million; "Batman v Superman: Dawn of Justice", 618 million; "Fall of London", 339 million...
The performance of Hollywood's films were very good, even exceeding expectations!
Can you conclude: Is the audience no longer watching movies?
no.
The audience really became resistant to domestic movies...
Yes, for two consecutive months, there is no domestic film market worth mentioning that has not cooled down, only domestic films have cooled down!
"Ahem!"
Lu Xiaoran coughed for a moment, and the entire conference room immediately became quiet: "The "Embroidered Spring Knife 2" released in mid-May is moved to August, and then "Geng Hao Back to Hometown" is upgraded to two months!"
"We need a movie to stimulate the market!"
"…And, starting in June, every twenty days, a new film will be released, "The Maze of Heart", "Big Fish and Begonia", "Dear", "Tunner", "Embroidered Spring Sword 2"..."
"The audience must be convinced again of the quality of domestic movies!"
"Actually, I think this is a good thing, which means that the audience is more willing to support good movies!"
I've paid too much for Chinese movies...
According to the normal distribution rules, it should be enough to release one movie every month. The problem now is that there are no domestic masterpieces in the market, and bad movies are crowded, and the audience has lost confidence in domestic movies...
If "Martian Rescue" cannot keep up with the New Year's Eve, it will be difficult for even the target of 50 billion this year!
Regardless of whether you agree or not, the box office is the GDP of the Chinese film market.
In a sense, it is a good thing. After being silly and a lot of money, mainland audiences who are "stupid and stupid" have finally opened their eyes after being tragically damaged by domestic bad movies. If the producer wants to make money from the audience's pockets, they must improve the quality of the film!
Chapter completed!