Chapter 87 Location and Vision (2/5)
All the people who make movies, especially those in Chinese film studios, love and hate theaters...
There is nothing else, the upstream industrial chain and the downstream industrial chain are naturally in love and fight each other.
In the past, Zhang Weipin could have taken a plan to force the theaters to divide the accounts. Now it doesn’t work, and Lu Xiaoran dares not!
If he wants to do this, can the stock price hit the limit all the way, do you believe it?
Unless he can create a complete content delivery channel, ensuring at least two to three new movies and three to five new TV series every month...
Otherwise, why should you compete with theaters?
Why compete with Teng Aiyou for users?
Huanxi Media has made Huanxi premiere, and "Crazy Alien" exclusively broadcasts the entire network...
Then what?
Two years later, the premiere of Happy is lukewarm...
Return to Netflix in China?
Only 2 million members have been in operation for two years...
There is nothing else, there is too little content, I only took a movie in half a year...
Will you be a member to watch?
This time, the "test" of the fun made Lu Xiaoran hesitate a little - the theaters' boycott was too strong. Even though the fun made a statement afterwards saying, "We were wrong," the theaters still cut the "The Lost Murderer" film schedule to 8%.
I would rather not make money than let Lei Shi lose money!
Lu Xiaoran was silent for a while, and then said: "I always believe that it is necessary to extend the window period for films driven by technology and heavy industry movies, which can meet the movie needs of more viewers; but for films driven by content, the window period can be appropriately shortened, which is more powerful to protect the copyright of the film!"
The meaning of this sentence: Big investment movies that are suitable for theaters, which must be felt in theaters. We will show them in theaters, small investments, and movies that focus on stories will be handed over to video companies...
“When will it be announced?”
"It's the end of the year..."
"I'll make some preparations!"
"Um!"
What preparations are made?
Of course, it was a counterattack from theaters and Teng Aiyou - Xigua Video, Orange and ByteDance jointly invested and built, mainly based on Orange movies and TV series, which is equivalent to opening another channel!
Practice with the help of Fujixun Video
Of course, Xigua Video welcomes Tengxun to invest...
But no matter how much we welcome you, you are never your own son!
It is conceivable how much fluctuations will be!
With Orange’s content creativity, even if you can’t be called a unified streaming video, you can at least divide it into a small part of the user!
Will the above intervene?
Let’s put it this way, before the box office market reached 150 billion, the film industry was just a small industry!
...
"Huanxi Media broke the rules this time!"
"Give me the benefits of theaters, and I will give you three points directly..."
"Aren't they afraid of their peers poking their backbone when they do this?"
"…What are you afraid of? He has box office, works, and connections!"
"Do you still have connections? This time "Hong Kong Empress" was released, Xiaoran and Tangtang didn't help promote it!"
"…He has his own circle and Dong Ping supports it..."
The crew and staff are discussing "Hong Kong Empress"...
The movie was released on September 25th, with a box office of 700 million yuan in the first weekend...
Set a single-day box office record for domestic comedy: 220 million, 240 million...
Xu Zheng was so awesome!
But the quality of "Hong Kong Empress"... is just that...
Then a bunch of rumors came.
It’s not a rumor, it’s a fact. “Hong Kong Empress” spent 180 million yuan in tickets, a record 6.6 movie tickets – Orange had the most released 19.9, with some 9.9 movie tickets in the middle…
In addition, Crazy Concession Cinema - Generally Concession Cinema, a popular movie, must be released for at least one week!
No matter how much money is given to "Die Renjie's God Capital Dragon King", they will share the accounts normally in the first week, and "Hong Kong Lost" is different. It has been given to 3% since the first day of release...
It was originally sold, but it had the advantage of ticket replacement, so the theaters were scheduling films!
In the past few days, the screening of "Hong Kong Empress" has been around 60%!
The stock price of the issuer 21 Holdings has continued to rise!
"The Third Love" released at the same time was released, with only 14% of the film schedule. Song Obama failed in his first battle in the mainland!
Lu Xiaoran bit the apple and walked over: "What are you discussing?"
"nothing…"
"It's gone if nothing..."
Boss Lu doesn’t want to evaluate Xu’s behavior, he is just a thief.
As for the feelings of companionship, I can’t control that much!
...
Speaking of "Hong Kong Empress", the box office exceeded 800 million in four days after its release. According to the rules of general commercial films, it exceeded 2 billion!
Moreover, there are no competitive movies during the National Day holiday, such as "Nine-Story Demon Tower", "The Third Love", "Mini-Yellow Cute" and Huayi's "Unfortable Motivation"...
Huayi is probably preparing to give up the National Day holiday...
The other companies have basically given up. "Hong Kong Lost" is so fierce. After "Lost in Thailand", after three years, the most anticipated comedy movie of the year!
On the eve of the release of "Hong Kong Embarrassment", there were advertisements everywhere - Huanxi Media made great efforts to promote it!
I have booked the first works for this year's National Day holiday in advance...
Then, the next day of release, the pirated version appeared!
It’s not a pirated version of the gun version, but a vast amount of high-definition pirated version. The most important thing is that this time, the pirated version is not only spread through cloud disk, but also spread through countless WeChat groups and circles of friends...
The main controller of this time is not Orange, but Xu Zheng himself. Huanxi Media has intervened in the distribution field. How can I care about this?
So, Xu Guangtou said on his circle of friends: "Since yesterday, "Hong Kong Empress" has been launched with a large scale and organized launch, and it has become rampant now. Many links and online disks provided by the post bar can be viewed directly, and it is convenient to the mobile phone to click to watch the entire movie. I don't want to say more about the words of righteousness, this is a disaster for the industry."
Who did it?
Leshi Film immediately jumped out: The company was shocked by this. We have fired employees and apologized to Mr. Xu Zheng from "Hong Kong Lost" and Huanxi Media...
And it also sold hot searches: Leshi apologizes...
This is equivalent to telling the world that "Hong Kong Empress" has been pirated. Don't go to the cinema to watch it, come and see our "Nine-Story Demon Tower"...
So, Xu Zheng did not post on Weibo, but only said it on his Moments...
This is so disgusting!
There is no lower limit at all, but if you look at Zhang Zhao, the chairman of Leshi Film, and check his resume, you will know that this is not the first time this man has done this. He did the box office incident of "Iron Arm Astro Boy", which shocked the entire Chinese film industry back then!
I don’t understand his idea. Could it be that no one will watch "Hong Kong Embarrassment"?
You can choose not to watch movies!
What are the benefits of "Nine-Level Demon Tower" if you do this?
Can bad movies be pirated?
What logic?
Chapter completed!