No matter how much I miss it, it is someone else’s business…

Moreover, Xiaoma is a family business. If an outsider like Lu Xiaoran takes action rashly, it will give people the feeling of an outsider invasion...

Besides, Xiaoma has not gone bankrupt again, and her market value is estimated to be 3.6 billion!

The copyrights of the three movies "Border Storm", "Saving Mr. Wu", and "Time and Space Love Traveler" still belong to them.

Want you to save it?

Then focus on "Taking Tiger Mountain with Strategy".

The promotion and promotion are done well, and the variety show implantation is done well!

The current ratings of "Running Man" are 6%. Lin Gengxin himself is a member of Running Man. He arranged for Liu Ye to enter the promotion. The production team also designed a program based on the plot of "Taking Tiger Mountain in Strategy" - a group of people playing spy games, guess who is Yang Zirong...

The trailer of "Taking Tiger Mountain by Strategy" is interspersed in the middle.

It will be broadcast on the 23rd day of the twelfth lunar month - there is no way, the next Friday is the Spring Festival!

With such a promotional configuration, "Taking Tiger Mountain in Strategy" will definitely have a good start on the first day of the Lunar New Year!

A good start is enough!

"Magic Fighting in the Heavenly Palace", "Macau Storm", "Dad, Where to Go", all of them are bad movies...

I didn't take it seriously at all!

Materials and hard advertising are basically all made up by JD.com - they sponsor 150 million yuan, and posters, outdoor billboards, shopping mall billboards, subway and bus advertisements are all responsible for...

Of course, the lower right corner of these posters clearly marked the logo of JD...

Da Qiangzi is very strong!

However, he didn't seem to know milk tea...

How do you want Lu Xiaoran to promote it?

After thinking about it, I simply wrote on Weibo, "The King of Heaven covers the Tiger, the Pagoda River Demon, the first day of the Lunar New Year, "Taking the Tiger Mountain with Wisdom"!"

...

Lu Xiaoran didn’t know how to promote it, but Brother Song received a big order!

WeChat wants to cooperate with Orange Tickets for "Taking Tiger Mountain in Strategy", but of course, the first payment method for Orange Tickets has become WeChat Pay - they will invest 100 million yuan in funds to use as tickets for "Taking Tiger Mountain in Strategy".

Of course, the prerequisite for all this: The box office of "Taking Tiger Mountain" needs to reach one billion!

Otherwise, they will only pay 50 million, and the other 50 million orange tickets will be provided by themselves...

Let me tell you, major online ticket purchasing platforms are already crazy!

There was an 8.8 yuan promotion on "Magic Making the Heavenly Palace" on Taopiao, and Baidu Nuomi can even buy "Macau Storm" for 6.6 yuan.

Yupiaoer launches family-combined ticket discounts based on the family-friendly characteristics of the movie and starts pre-sale of movie tickets.

Taopiaopiao launched the Spring Festival interactive game at the Alipay app entrance and distributed red envelopes for movie viewing. From January 26 to February 14, 10,000 special movie tickets for 9.9 yuan and 19.9 yuan are distributed every day...

Spend money and rob the market with all your life!

There is no way, Orange ticketing accounts for 52% of the market share, and it will soon complete 70% of the market share. Orange ticketing monopolizes 70% in advance. Once it is listed, its market value will definitely exceed 10 billion!

This battle is about burning money!

"Taking Tiger Mountain by Strategy", Orange Ticketing was originally planning to spend 40 million yuan, and the production company spent 40 million yuan...

Now, WeChat has come to ask for cooperation!

WeChat itself has enough users, which means that WeChat Pay users are less than 8 million, which is not as good as Alipay. WeChat Pay reached the highest level after the Spring Festival Gala in 2015. After sponsoring the Spring Festival Gala, in three months, the number of WeChat Pay users increased from the previous 8 million to 300 million!

That's why so many Internet companies have sponsored the Spring Festival Gala at high prices.

Now binding to "Taking Tiger Mountain with Strategy" is probably the same idea...

Brother Song asked back: "What if the total box office exceeds 1.5 billion?"

"We are providing 50 million tickets for subsidies!"

"...Okay, I'll report to the boss!"

...

After listening to Brother Song’s report, Lu Xiaoran was silent for a moment, then nodded: “Go, we are all for the Spring Festival box office champion!”

"…Okay, then I'll sign the contract!"

"This kind of thing does not need to be reported in the future, and it is operated independently on Orange ticketing!"

"But if you don't say it, I'm not sure!"

"You have to learn to judge for yourself!"

"Judge it for yourself?"

"Yes, Orange Ticketing can also be involved in issuance. Anyway, you have big data..."

Lu Xiaoran leaned on the chair: "And, I guess in another two years, the country should ban the tickets from reimbursement!"

“…Ah? Why?”

"A group of people made a mess. The ticket purchase was originally intended to attract users, scheduling films and feeding back to the movies. Now, many people have set their minds on buying box offices, using online platforms to buy box offices crazy to stimulate the producer's stock price... Do you think the above is blind?"

Brother Song nodded: "There is indeed such a phenomenon. Will the superiors care?"

"It will definitely... let's not participate in this kind of thing, the orange ticketing is lined up to go public!"

“…But, once the ticket subsidy is cancelled, how can we keep the market?”

"We can open up more businesses, online peripheral retail, celebrity signature posters, and sell them..."

"Okay..."

"Don't worry, occupy the market first, and then slowly make arrangements. By the way, we will spend 100 million yuan in tickets. How much does "Make a Big Stories" cost?"

"It should be 100 million!"

“…Those who do the Internet are really rich!”

Lu Wubai sighed for a moment...

Back then, he was shocked by the 2 million income of "Border Storm". Now, it is a business that is 100 million yuan...

It turns out that I have a high status, and I have different things I come into contact with, and my entire vision is also different!

...

During the Chinese New Year this year, Lu Xiaoran should accompany Tangtang to Shanghai.

A family of one year promised...

However, Lu Xiaoran was very furious to bring both families to Tea Mountain...

Tangtang’s parents don’t like the climate in Beijing very much, and Lu Mingzhe and his wife don’t like Beijing either, so come to Hangzhou!

Tea Mountain is located in the suburbs of Hangzhou, surrounded by clouds and mountains, and the local area is the tea town…

It's true that it's growing tea, not a liar.

It was only a few dozen kilometers away from Meijiawu in West Lake. After getting off the car and looking around, Lu Xiaoran sighed for no reason: "I still don't dare to make a lot of effort in marketing!"

Tangtang asked: "How do you say it?"

"Otherwise, I will paint the walls here with promotional slogans: I watched Weihu Mountain together during the Chinese New Year, and celebrated the New Year happily... I don't have much rhyme..."

Director Lu was a little upset, and then his eyes lit up: "If you want to live a good life, you must not lose the power of Tiger Mountain!"

This sentence is good, at least it rhymes!

"Slogans on the wall? How much does it cost!"

"…I estimated that it would cost at least 600 million!"

"If you have a problem, spend 600 million to promote it."

She took a bite of sugar production, and she was very unfavorable about this extravagant and wasteful marketing method.

Mother Lu walked out of the room, looked at the two people standing at the door of the yard and not going in, and asked directly: "...what are you two muttering?"

"It's nothing, I'm thinking about the box office of "Taking Tiger Mountain by Strategy"!"

"You can't take two days off during the New Year?"

"...Mom, you're really thinking too much. I have to run away on the roadshow on the third day of the Lunar New Year!"

"You still want to run away from the road show? Aren't you a director?"

"…The director has to take the lead, what about Mom, Uncle Tang and the others?"
Chapter completed!