Disney mode is actually buying, buying, buying, buying,...

In 2006, Disney spent $7.4 billion to acquire Pixar Animation Studio;

In 2009, it acquired Marvel for US$4.24 billion and acquired most of its IP ownership;

In 2012, it acquired Lucasfilm, which is famous for the Star Wars series for $4.05 billion;

These are excellent assets!

Huayi, including many capitalists, thinks that the Disney model is correct!

Bind high-quality IP, expand from the content side to the terminal side, that is, the surrounding side...

With so many film and television companies all over the world, why is the Disney model the most popular?

Because they were not acquired, there is Time Warner behind, Universal has Comcast, Paramount has Viacom, Fox Group behind, Sony... Needless to say...

Only Disney has gradually developed from an animation company to a giant!

Disney is the first to form the combination of online and offline that is now very popular in the business model.

However, it was online at that time, but now it is online.

Making money by making movies, Disneyland makes money, and then making money through the props formed by movies. Therefore, it has formed an earlier three-dimensional and complex profit model.

But its model is too complex, and it is built on a relatively free market environment in the United States. It has its own TV station and is one of the top three AB TV stations in the United States!

Domestic film and television companies cannot follow this point!

Of course, if you want to say that Tencent, iYou is equivalent to a TV station, it is also right...

But the problem is that Tencent, iAiyou, needed huge amounts of money to get off the ground, and at that time, Xiao Luzi really didn't have that much money.

If he had over 10 billion in 2010, he would have set up his own video website...

However, investing in ByteDance has brought him an opportunity!

Taking shares in Songcheng...

In fact, it only adds horizontal development and has more content output methods, rather than adding output channels.

After all, have you heard of Disneyland and Songcheng Paradise?

However, Lu Xiaoran still agreed to invest.

On the one hand, if you wait a few years, a bunch of Wanda’s cultural projects will be sold at half price. Then, it will be the time for Lu Xiaoran to take action!

At that time, the theme park will be established and the Songcheng performance team will be joined...

On the other hand, there is basically no possibility of losses in the Songcheng model within 20 years. After all, the theme park is the next trend, and the Songcheng team's live performances will not worry about not having investors!

...

After comprehensive consideration, Orange Image announced that it had completed a private placement of 10,000 shares at 35.73 yuan per share, raising nearly 5 billion yuan. The issuance targets were Alibaba Venture Capital, Ping An Asset Management, Tencent Computer and CICC.

The announcement stated that the funds raised this time are mainly used to invest in Songcheng Performing Arts...

Among them, Alibaba Venture Capital subscribed 62,005,519 shares and invested 2.233 billion yuan; Ping An Asset Management subscribed 27,496,967 shares and invested 679 million yuan; Tencent subscribed 51,758,997 shares and invested 2.479 billion yuan; CITIC Construction Investment subscribed 4,310,696 shares and invested 100 million yuan.

After the completion of this issuance, Tencent's shareholding increased to 8.06%, making it the second largest shareholder;

Alibaba Venture Capital holds 7.47% of the shares, making it the third largest shareholder;

Ping An Asset Management holds 1.98% of the shares, making it the eighth largest shareholder;

Of course, Lu Xiaoran is the first shareholder, but it has been diluted by 2%, and the equity is still about 40%...

At the same time, Songcheng Performing Arts announced the transfer of 30% of its shares, and Orange Image became the second largest shareholder...

(I don’t know how to play capital, it probably means that, just take a look!)

After the news was announced, Zhong Lifang announced on Weibo that the value of the IP of "Qiyuqing" is at least 100 billion yuan, which is of decisive significance to Orange's future theme park layout. We will adhere to the layout of the entire industrial chain...

However, no news about the theme park has been announced to the public...

Lu Xiaoran also posted on Weibo: Wen Ziren's "The Conjuring" had a box office of US$41.83 million in the first weekend, and recovered the cost in the first weekend, and predicted that the local box office of North America would be 120 million, and the global box office would be 250 million;

At the same time, the "Soul Conjuring" universe is about to begin, and next year there will be "Nun", "Annabelle", "Soul Conjuring 2"…

I know you can't read it, so you can search for the link...

By the way, I sighed: The cost of "Luxing" is $1.5 million, the cost of "Human Purge Plan" is $1 million, and the cost of "Soul Conjuring" is $20 million, why is Orange always hitting the hits?

This guy pretends very well...

"Treasure Hunt Alliance" topped the box office of China, Japan and South Korea, and Orange's market value drove about 15% of the pulling effect of a single movie on movies with a market value of more than 50 billion is not as obvious as before...

However, Orange announced that it would invest in Songcheng Performing Arts, and its stock price directly hit the daily limit!

The market value exceeded 70 billion...

Boss Lu really doesn't understand. It seems that capital really wants to buy...

In fact, buying and buying cannot become Thomas, it can only expand the scale of the company. The most important thing in media is the channel...

Therefore, Lu Xiaoran cashed out nearly 300 million yuan and increased his stake in ByteDance, increasing his equity from 25% to 48%...

This thing is a personal investment, and Toutiao is not awesome now. Except for "Tianyan Check", few people noticed it...

...

In the entertainment industry, orange image is unique!

Huayi Brothers, which is second-place, is close to 30 billion!

The main reason is of course the suppression of content. Although there are examples of box office failures after Orange went public, they are all low-investment art films and have gained a good reputation!

Any movie that invests more than 30 million yuan will be sold.

Where is Huayi?

Except for the guaranteed release of "Journey to the West to Demons" that made a fortune, he almost didn't make a dime from the movie.

After the release of "The Ming Ghost", the film was given 21% of the film schedule on the first day, with a box office of only 11 million...

The attendance rate is shattered!

Not to mention comparing "Treasure Hunters" with a box office of 36 million in a single day, even "Return to Earth" that was released for a week is higher than it.

The most popular Douban comments are, ‘Do you think everyone is playing a Chinese-Korean co-shoot?’

The only thing that is, the theaters in the previous movie-watching festivals were not very optimistic about "The Ming Ghost", and Huayi did not have a lot of publicity.

After its release in South Korea, the box office was also very poor, and it only attracted 300,000 visitors in the first weekend...

Huayi's market value has shrunk by 8%...

what to do?

Huang Zhongjun said in a high-profile manner that he plans to purchase part of the equity of Guangzhou Yinhan Technology Co., Ltd. by issuing shares and paying cash...

"The acquisition of Yinhan Technology has made the important link of the company's entire industrial chain layout more perfect, and is expected to give full play to the synergy between the two businesses of movies and games, and further strengthen future business competitiveness."

As for how much money it cost, Huang Zhongjun stretched out two fingers: 2 billion!

rich!

Orange spent 500 million yuan on the acquisition of Sanqi Games, and then went public through a backdoor listing, spending another 400 million yuan...

Of course, Orange Games' market value is 12 billion, and this investment has increased tenfold...

Very amazing, right?

But when compared with Huang Zhongjun, I still continued to compete!

The Huang brothers were really investment geniuses back then!

In 2010, it invested 150 million yuan to acquire shares and increase capital, and obtained 22% of the shares of Shanda Technology, totaling 25.74 million shares, becoming the second largest shareholder of the latter.

In May 2012, Shanda Technology officially landed on the GEM and has performed strongly since its listing, with a market value of nearly 15 billion...

It's 20 times more!

Orange Games are now more important because of the pull of Orange Movies, which is inflated, and the real game revenue is not as interesting as the game!

However, Huayi Brothers have always been a movie company. The public’s impression is that it is a media company. What do you want to do if you acquire a game company so much?
Chapter completed!