60 million productions, usually around 10 million promotions.

Because big productions will definitely use big stars, having big stars will save 10 million in publicity expenses...

As a result, Lu Xiaoran said that he would spend 20 million on publicity?

Crazy?

The promotional funding for "Hero" is only 20 million!

"Can you take out 20 million?"

The promotional party of "Save Mr. Wu" is still Orange Image. According to convention, the promotional party needs to advance the promotional funds...

In Zhong Lifang's opinion, Orange Image is actually Lu Xiaoran's personal studio. It's okay to make a small fuss and spend 20 million to advance the publicity funds?

"…It may be a bit difficult to spend 20 million yuan, and it is still no problem to spend 20 million yuan! Besides, our company is only in charge of publicity and promotion, not that we are the only one in charge of publicity."

Lu Xiaoran said with confidence.

...

Of course Lu Xiaoran is bragging!

I can't say anything completely empty. Orange Image can indeed withdraw more than 20 million yuan in funds...

Also, leading publicity and independent publicity are different things. Lu Xiaoran estimated that Orange Image only needs to pay up to eight million at most.

"Border Storm" is a big hit, and Orange Image, as a very powerful publicity party, also released a little name and received promotional invitations from several movies.

But that's all.

The promotional order can only guarantee the company's daily expenses...

It's still not as good as the benefits brought by investment in TV series.

Last year, the drama "Luxing" directly brought Orange Image more than 4 million in revenue, accounting for only 10% of the investment;

"Snow Leopard" is even more powerful. After Runshi Rongguang received the first payment from Mango TV, he directly transferred the accounts to Zeng Guangxian. About 3 million yuan is still the first batch of accounts for a round of exclusive broadcast rights...

TV stations buy dramas, especially the first round of broadcast rights, are generally paid in three batches:

Deposit, one-tenth of production cost;

After getting the master belt, pay the remaining half;

After the TV series is broadcast, if the response is particularly good, you will be able to check out easily. What if the response is not very good?

Then let’s just rely on the account. TV station is the first party, and you have no good idea if it depends on the account...

Fortunately, there is no need to worry about the quality of "Snow Leopard".

Look, two TV series, plus the two projects of "Black Fox" and "Fighting Against", in just one year, Orange Image achieved a transformation from serious shortage of books to eight-digit circulation funds!

Therefore, Zeng Guangxian has always been very enthusiastic, urging Lu Xiaoran to prepare a new TV series quickly...

Lu Xiaoran has no time, he is all focused on "Save Mr. Wu"!

Fortunately, Zeng Guangxian is not the kind of short-sighted person who makes a successful movie. The output value of the orange image invisibly increases far more than that of the TV series!

Moreover, the largest source of funds for Orange Image is Lu Xiaoran.

He is so popular. During the end of the year, there are a lot of commercial activities, such as shopping malls opening and property opening, 800,000 yuan a day. He will be there to cut a lottery, say a few good words, and the funds will be transferred directly to the account!

Even though Lu Xiaoran is already very restrained,... the money is so easy to make, and people give money after tax, so there is nothing wrong with it...

I couldn't help but run for a month and earned more than 10 million yuan directly!

Moreover, as he became famous, the people he made friends with were all industry leaders and social celebrities...

No wonder those stars are arrogant and keeping people from thousands of miles away...

If you have no contact with each other, it is easy to create the illusion that you are also one of them…

This is just an occasional job, pay, endorsement, advertising, etc., not counting...

Anyway, Xiao Luzi doesn't even look down on the rent now.

However, Zeng Guangxian directly refused the request to let Orange Image fight this tough battle. His reason was very simple: "Eight million is not a small amount of money. Once it is transferred, the company's working capital will fall into a shortage, and we will not even have the money to pay employees' salaries!"

"First of all, we will replenish us after the movie is released..."

"I know, so, you said the company can carry out publicity business, I didn't object, eight million...too much!"

"Or...will we find a few financial supporters? Didn't I sign a lot of endorsements?"

Zeng Guangxian couldn't understand this idea: "Why do you have to lead the promotion in our company? This is eight million!"

"I have to give people a feeling of breaking a pot and sinking a boat, otherwise how could investors believe me?"

"…You've looked for Jiang Wen, and you thought this movie could be created according to your ideas?"

"Why can't it? My movie is now!"

"...You will know then...Don't blame me for not reminding you, Wang Zhiwen is very idle."

Lu Xiaoran thought for a while and shook his head: "Wang Zhiwen is too gentle, so Jiang Wen is better!"

In fact, Xiao Luzi also has an idea:

If Jiang Wen obeyed him 100% of all, this matter would be boring.

He was really looking forward to Jiang Wen making a fuss.

To achieve the ultimate goal of artistic creation, it requires a turbulent spark and a passionate and fighting mentality, which is what he lacks. Jiang Wen is too excited in this regard. He is always full of challenges at any time and ruthlessly criticizes everything that does not meet his standards.

Two directors with different personalities can make up for each other's shortcomings and create a benign and mutually stimulating chemical reaction. I am afraid that Jiang Wen is not interested in this movie...

At this time, the office door was pushed open, and Zeng Guangxian's assistant walked in, looking excited, but polite: "Mr. Zeng, Director Lu, and Teacher Jiang Wen are here!"

"…Ah? Did he come in person?"

"Yes, I'm still holding the script!"

Holding a script? What does it mean?

Lu Xiaoran looked at Zeng Guangxian, who almost laughed out loud: "...He must have changed the script, you go and see him!"

...

Sure enough, when Jiang Wen saw Lu Xiaoran, he handed over the script: "Your story is interesting, but I think it's more interesting, so I changed it..."

"There are not many interesting lines in the character Huazi, and the style is too weak. We need to strengthen the style and have swear words. In addition, those accomplices need to design more details. The other characters in the script are seriously insufficient. We need to write background information for several brothers, and highlight each person's different personalities..."

Lu Xiaoran was stunned. This was the first time he had encountered such an actor!

I took the script and read it carefully...

I really wrote a lot of things and added a lot of horse-studded people. Huazi transformed from a bandit into a bandit...

"…What do you think?"

Lu Xiaoran nodded: "It's pretty good..."

"You agree, too?"

"It just doesn't fit the tone of this drama!"

"How to say it?"

"I did a detailed analysis of the information and sent it to Teacher Shuping. The script he wrote was 80% restored the real situation at that time. If you want to change it like this, how can the movie be shot? The tone has changed. What we want is realistic, not romance!"

Suddenly I remembered a sentence from Feng Xiaogang to comment on Jiang Wen: Jiang Wen’s biggest problem is that he is too genius, and he must control his overly overwhelming talents.
Chapter completed!