Xiao Luzi had thought before that investors were not optimistic about his transformation into martial arts, but he felt that the box office success of "Border Storm" at least added some weight to him...

It did increase, otherwise Zhong Lifang and Li Ming would not miss him at all...

Their original words: Continue to shoot criminal films, earn box office while making money, isn’t it good?

That's right, "Border Storm" is a serious subject, and the film critics are very welcome to such works. The whole picture gives people a delicate feeling, which is actually a sense of pretentiousness.

What film critics like is the sense of pretentiousness!

Not only film critics like it, but many people in the circle appreciate it...

Lu Xiaoran filled this vacancy, and everyone was looking forward to him continuing to move forward.

Suddenly transformed into shooting martial arts?

What do you think about your mind?

"In fact, martial arts films started with the earliest sword fairy films. After decades of development, they have already established a set of basic narrative rules. The main elements are the world, treasure hunting, fighting for hegemony, revenge, and strange love."

"Martial arts movies have always had a congenital flaw in their narrative structure, that is, plot clues and action scenes are disconnected from each other during the narrative process of the movie and cannot help each other."

"In recent years, the action scenes of martial arts films have been constantly innovating, but the progress at the story level has been minimal. Therefore, we evaluate the division of martial arts films with literary dramas and martial arts!"

"Sword Rain" is an ostensibly fighting for hegemony, heroes seizing treasures, and the grudges and revenge of the children of the world. In fact, we can treat it as a face-changing version of the ancient costume version..."

Lu Xiaoran began to recommend "Sword Rain" with politeness...

As a director, if you don’t have any good eloquence, how can you invest?

He even pulled Sun Honglei: "Brother Honglei, if you are interested, you can choose whatever role you want!"

"…I'll forget it, I'm a little sensitive to martial arts..."

Rejection is very tactful...

In "Seven Swords", Sun Honglei played a role in the battlegrounds and was criticized by various kinds of people...

This has a great impact on him!

In the future, I will never accept costume movies again unless the money I give is in place...

Li Dagou was interested in investing 20%, but Zhong Lifang directly stopped it: "... Have you considered the market? Tsui Hark lost money when he filmed martial arts. If he had an investment of 30 million, he would have to add at least 10 million publicity. Can you guarantee to make a return?"

Lu Xiaoran hesitated for a moment and was about to nod, Zhong Lifang continued to ask: "Can you guarantee that our investment will definitely make a return? Just like "Rody Man"?"

“…I can’t guarantee this…”

"But when we invest in "Radical Man", we have a fixed return of 20%!"

The so-called fixed return is the investment rights in the hands at a premium. Liu Zhenwei is a contracted director of Xiaoma and enjoys the priority investment rights of the works. Zhong Lifang is not optimistic about science fiction, so she transferred the investment to Jia Yueteng, with a premium of 20%...

"The movie is gambling. Before it was released, no one can guarantee the box office..."

"I agree that there is a gambling element, but if the market analysis in the early stage is in place, planning is done well, and the execution is completed with high degree of completion. Make sufficient preparations and predict risks. When encountering risks later, the risk will be much more controllable. We advocate sharpening the knife and chopping the wood. We must make all preparations before, and think of various filings. What is your filing? What means to attract audiences? Can you guarantee to get a box office of 100 million?"

Three combos...

Lu Xiaoran was confused...

Big Dog Brother patted Lu Xiaoran on the shoulder: "Okay, let's not talk about these things for now. Everyone will drink openly tonight!"

"Yes, don't forget that tonight is a celebration banquet for "Border"!"

...

Xiaoma was able to develop in the past few years and become a mountain in the mainland film and television industry because it seeks stability!

Zhong Lifang and the others have calculated the calculation: If each video invests 40 million yuan, it will require about 14 million yuan in publicity costs, and the final box office will be more than 150 million yuan to recover the cost.

Before 2012, the mainland market had not exploded, and the box office exceeded 100 million yuan was not a common trend...

Therefore, small and medium-sized films with production costs of Xiaoma, with production costs ranging from 10 million to 30 million yuan and promotion costs below 10 million yuan.

In this way, the investment risk of the film is suppressed to the minimum limit that can be controlled, and then Xiaoma relies on her own distribution team to improve publicity.

The possibility of a movie losing money is very small...

Moreover, most of the multiple small and medium-sized investment projects may have mediocre returns, but as long as one or two projects bring surprises, it will be a profitable situation in general.

This way of development is of course very good. In those years, Xiaoma was very eye-catching and became a hot commodity in the eyes of investors. The first private film and television company in the mainland to raise funds successfully.

But this production model would rather miss the hit product than make small money by winning steadily.

They really missed a lot of hits, such as "Lost in Thailand", such as "The Heart of Flowers"...

...

After the celebration banquet, Lu Xiaoran left amid the blessings of a bunch of people.

Regardless of the next work, at least "Border" is a successful work.

According to the current market trend, even with the blockade of "The Vote", "Border" can get at least 60 million yuan in box office.

Sixty million, four or six cents, and the box office of the account is at least 24 million!

Lu Xiaoran first fought in the film industry and delivered a perfect answer!

In fact, did Xiao Luzi temporarily intend to film martial arts? He sensitively realized that the box office of a crime-themed movie could not exceed 100 million.

This is indeed the case.

It is difficult to get a high box office theme for pure crime themes, which are too niche, and good crime films tend to be serious...

Once serious, the movie will be difficult to accept by the widest audience.

The types that are popular among the public must be popular, either comedy or special effects blockbusters!

The audience of martial arts types must be higher than that of crime...

This is the situation now, and everyone is not optimistic!

All-round Lu had to rethink whether to do martial arts in the second work...

After all, Old Monster Xu failed...

Old Xu is so bloody that it doesn’t matter how many times he misses. Some investors are rushing to invest money for him. Little Luzi is different. He is just a new director. Once the second work is messed up, it will not be so convenient to attract investment...

The entertainment industry is actually quite simple, so simple that it only leaves fame and fortune.

Little Luzi is also very simple. At present, he hopes to control his destiny and wants to keep popular, not to be replaced again...

Then he has to learn to compromise when the capital is not enough, and you must be a human being with your tail between your legs!

So, when Tangtang asked him what he was going to do, he smiled and said, "What else can I do? Keep making a crime movie!"

"What about "Sword Rain"?"

"… Let's set up projects together, I'm going to find Shi Nansheng to see if she is interested!"

"Actually, the third master likes martial arts very much. You can find Zhongying..."

Little Luzi looked at Tangtang in surprise: "Do you actually know this?"

“…Every actresses in the circle know!”

"…Why is it an actress...Okay, when I didn't ask."

What else can I do?

Try to see the leaders’ preferences and give them what they like!

Tangtang suddenly suggested: "Didn't you buy the copyright of "Please forgive me"? You can shoot that movie first!"
Chapter completed!