But if we follow the direct-origin model, our stores have hundreds of kinds of products, and there are at least one or two hundred kinds of fresh fruits that pay attention to the origin effect. Then if they all implement origin purchasing, it will be necessary

Spending a lot of time and energy to roll out this network is a big problem. An employee of the marketing department pointed out. Moreover, fruits are seasonal commodities. Once the season is over, the maintenance of this procurement network will also be a problem.

Fang Zhiqiang nodded: Yes, this issue should also be written down. But as far as I know briefly, there are also fresh food markets like ours on the Internet, which operate hundreds of varieties. So how do they solve this problem?

, how to operate. This point is left to your marketing department to understand. Then whether we copy and imitate, or open up a new situation, we will discuss it together at that time, but at the very least, we must understand other people's models.

The people in the marketing department are a little ashamed of this. After all, online fresh food has been on the rise for some time, but they did not include the other party's model in the research scope in time, and still stayed on traditional competitors. However, Fang Zhiqiang did not go too far.

Hold them accountable, because he, the most important leader, failed to notice this trend in time and guide the people below. The biggest mistake lies with him.

I don’t understand these models of yours. However, each model definitely brings different costs. I will calculate and estimate the cost increase brought by each model at that time. Liu

Yan simply and directly focused on what she is good at, logistics, distribution, warehousing, manpower, and packaging. It is estimated that the costs in these aspects will all increase.

Indeed, as the Minister of Finance, Liu Yan must of course take care of the most important cost.

Logistics is indeed a huge cost. Nie Qian frowned. Basically, the prices I saw were as low as 8 yuan and upwards, and many were 15 yuan. This cost will increase as the weight increases, especially for raw materials.

The fresh food requires cold chain transportation, which is more expensive, plus packing boxes... Then our profit... it seems that it is not enough to offset the freight part, right? Nie Qian said hesitantly.

Fang Zhiqiang smiled: Don’t worry about logistics. The shipping costs you usually see when shopping online are all added by the buyer. In fact, the logistics charges, if you send a package, the courier’s commission will reach 5o%.

, so the profit margin is quite high, which can be negotiated with the logistics company. If an ordinary Taobao store,

If you can do more than 100 orders a month, you can basically get a price of 3, 4 yuan or even lower per order, and contract it to a salesperson or express company. Especially several large domestic logistics companies are almost

Here in Shanghai, there is more room for negotiation. Fang Zhiqiang knows this very well, so he has not worried about it.

Now, not only Nie Qian, everyone looked at him in surprise. They didn't expect that Fang Zhiqiang knew so much about this area, and thought that he had actually done his homework beforehand. Only Liu Yan almost wanted to laugh: Fang Zhiqiang

It would be strange if you don’t know. What is his background? Express delivery is his old profession.

Nie Qian reacted immediately and understood what was going on. She looked a little sad. Wasn't it because of her that Fang Zhiqiang did express delivery?

Fortunately, the atmosphere was lively and there were many questions, so no one took this incident seriously.

After discussing this issue, other people also put forward their own opinions and conceived problems. In the end, I took several pages of notes. Fang Zhiqiang took everyone to sort it out again, which ones are really critical.

problems, and how to assign them to various departments for investigation.

Finally, everyone received their own tasks and conducted research activities on the online store launch based on the questions they sorted out.

The marketing department has the most important task. You should coordinate among yourselves how to divide the work. The first is to investigate, which products are concentrated in the fresh food purchased online now. The second is the difference between these products and ours, price, quality, and their specific specifications.

The delivery model and freshness preservation. For this aspect, you can directly buy some online, and the financial department will reimburse it, and then everyone can share it. It is a benefit for you. Don’t call the boss stingy. Fang Zhiqiang said with a smile.

Another thing is to find out, in addition to online shopping and traditional wet markets, markets and stores like ours, what other emerging competitors are there? List them in detail, and then give their business and sales models.

Including all aspects of procurement, logistics, personnel, management and control.

Then notify the purchasing department to investigate the purchasing model and location of online fresh food sales.

And on the financial side... Fang Zhiqiang kept making detailed arrangements for everyone.

Such dependence means a new round of busyness and running around. Fang Zhiqiang feels that the advantage of this is that his life becomes enriched and he is full of fighting spirit when facing a new field. But he also knows that this

It also means huge pressure, even greater than when we expanded a dozen stores at once. At that time, the most important thing was funding and grabbing land, but now it's about starting new projects from scratch.

These days, you all have legitimate reasons to shop online during working hours. Fang Zhiqiang enjoyed the hardship and joked with them with a smile.

An employee in the marketing department joked: This is suddenly turning a hobby into a job, and the hobby is gone. Everyone laughed together.

Fang Zhiqiang himself was not idle. After returning to the office, he also started to open the shopping website and studied it attentively. He not only wanted to listen to the data and reports that would be compiled and reported by his subordinates, but the most important thing was that he wanted to do it better than anyone else.

Everyone has a better understanding of the entire online shopping model, so that he can ensure that, as the person in control of the overall situation, he can make correct judgments.

If you didn't know it, Fang Zhiqiang glanced over and was shocked. First, the price online was a little lower than the price in his store, almost half. For example, the cherries that were on the market in large quantities this season were sold in his store.

Good-quality ones sell for fifty or sixty in our store. This price is quite normal and not more expensive than other stores. After all, Jiajia now has a special market research department to investigate and then regulate the prices of competitors. However,

There are often some for thirty, forty or even more than twenty yuan online.
Chapter completed!