Turkic Smoke 107 Tang Ping's Advertising Copywriting
Tang Ping actually called Mr. Li to stop him. This is the plan.
This advertising is actually quite important.
At first, he thought about taking the photo by himself, which was to give a sample to the merchants in Chang'an.
After all, if the advertisement is done but it has no effect, how can we pay for it in the future?
Later, seeing that the price exceeded his psychological expectations, and Mr. Li had the highest price, he planned to come and write an advertisement copy for Mr. Li.
Although he is not a professional advertising person, after all, after watching advertisements for so many years, he now has to watch advertisements that "If you are brothers, come and chop me up" in the middle, so it is not difficult to write two copywritings that I have seen in the desert of this advertisement.
What's more, he used his phone to secretly pass by Baidu just now.
When he walked to Li Chengqian and the others, he borrowed paper and pen. Tang Ping was about to start, but then he remembered his words and handed the pen to Mr. Li and said, "I say, Mr. Li is here to write?"
Who knew that Mr. Li had been doing business for generations. Although he had been studying since childhood, his words were actually similar to those of Tang Ping. He did not dare to show his ugly words at this time, and the two of them actually gave in.
"What do you want to write in my cousin? Why don't I do it for you?"
At this time, Li Chengqian stood up and saw that it was him, Tang Ping's eyes lit up, and he handed him the pen.
As the prince was trained since childhood, Li Chengqian's calligraphy was learned by a great man like Yu Shinan. Although calligraphy also depends on talent, at least the words written by Li Chengqian are used as advertisements for a medicinal material business.
The prince took the pen, and Mr. Li had no objection and thanked him repeatedly.
Seeing that Li Chengqian was ready, Tang Ping spoke directly and said, "It would rather be a medicine to put on the slap to produce dust."
Just this sentence, Mr. Li was anxious. He sold medicine. As soon as you came, he said that the medicine was dusty on the rack. Although he didn't have much ink in his stomach, how could he not know what such a straightforward poem meant?
"Shopkeeper Tang, you...you..."
If it were someone else, he had already blurted out, but fortunately, the last bit of reason told him that Tang Ping is the current man in front of him, and the emperor's favorite nephew.
But how can such advertising slogans be used?
There were also many people from the book printing company standing behind Li Chengqian.
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This includes Changsun Chong. The auction just now actually borrowed Tang Ping's power. He was a little uncomfortable at first. Now, seeing that Tang Ping was going to write that advertising slogan to others, he obviously looked down on his weekly newspaper office.
You should know that when the weekly newspaper office takes on the commercial advertisement, there are already literati who are responsible for writing advertising slogans.
So when he heard Tang Ping's first sentence, he finally couldn't help it and said, "Yinshan Hou, this Mr. Li is in the medicinal material business. I'm afraid it's not appropriate to just write the medicinal material rack to produce dust, right?"
Among these people, it is estimated that only Li Chengqian believed Tang Ping the most blindly, so he wrote whatever Tang Ping said.
By the time everyone questioned, this poem had been written.
Tang Ping did not care about Li Yuanwai and Changsun Chong's words, and continued, "I hope everyone in the world is safe!"
Now, except Mr. Li, the others standing here are all from the book printing company. Who doesn’t have any introspection in the mind of those who can enter here?
As soon as Tang Ping's next sentence came out, everyone was shocked. It was not because they were poorly written, but because they were connected with two sentences, which was great.
So much so many people got goosebumps on their hands.
It turns out that I would rather put medicine on it and produce dust, hoping that the people in this world will be free from diseases.
If this pattern is revealed from a person selling medicinal materials, then this pattern is really big.
Moreover, these two sentences are actually blunt. Even if a person reads them to him, he can understand what it means.
Mr. Li, who was originally questioning Tang Ping, was trembling all over with excitement.
In his opinion, these two sentences are not just advertising slogans, but also like affirmation of him.
Of course, he certainly wouldn't really be willing to sell the medicine on the shelf, but it doesn't mean he doesn't like others to praise him like this.
Moreover, although Mr. Li is a wealthy medicinal merchant, there is also a shed outside Chang'an City where his family gave porridge and medicine, which can be said to be quite good.
But this is not over yet. Tang Ping asked Li Chengqian to write two smaller lines of words: "It is all a wonderful medicine for rejuvenation, only a good prescription for chasing diseases!"
Such a complete advertising copy is calculated, and the first two big words are considered to be the layout of Li's medicinal materials.
The last two small words tell everyone that although we hope everyone will not get sick, if we are really sick, we will come to our Li family.
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Medicine, here is a wonderful medicine for rejuvenation, a good prescription for each level.
"Okay, okay, okay!" With Mr. Li's culture, I can only say this word. If I can get involved in modern culture, it would probably be awesome sentence for Tang Ping.
Li Chengqian looked at the two lines he wrote with satisfaction. Although he was written for Tang Ping, this was the first issue of the Tang Dynasty Weekly, and it will definitely be included in the daily life record in the future.
Later Tang Ping asked Mr. Li to briefly introduce some of their Li’s medicinal materials store history and the stalls to be opened. The advertisement was completed.
Then Mr. Li looked at Tang Ping and Li Chengqian with two or three points flatteringly: "I wonder if these words can be given to the younger one after they are translated?"
These words are directly handed over to the carving machine for carvings to use for advertising.
"What do Mr. Li want these words for?"
"Hehe, I think it's good to put this into a couplet at the door of my shop."
I have to say that Mr. Li is also a good person. No matter how good the advertisement is, he has only bought a seat for one month. That is to say, after four newspapers, it will cost money to publish them again.
But if you make a couplet and hang it at the door of your Li’s medicinal herbs, then you can become your Li family motto.
He even had a vague feeling that with this couplet, his reputation in her medicinal products could be spread more widely, and it must be a good reputation.
Although merchants value profit, it does not mean that they do not want to leave their names. Many people who build bridges and roads are certainly for doing good deeds, but at the same time they are also for gaining fame.
Although he still did not fully understand what advertisements were, he could already vaguely feel the benefits this so-called advertisement brought to him.
By this time, a total of more than 200 guan of advertising fees were received, which was far exceeding Li Chengqian's expectations.
At least four issues of newspapers in this month will not lose money.
After all, even if the newspaper is selling at a loss, it still needs to collect one penny.
Because of this auction, the Tang Weekly Weekly has attracted a lot of attention before it even started to be released. Everyone is waiting for the publication of the first Tang Weekly Weekly.
"Your Highness the Crown Prince, the first issue of 10,000 newspapers have been printed."
"Quick horses will send 40,000 copies to Luoyang, and then the other 60,000 copies will be sold in Chang'an!"
(End of this chapter)
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