Watching the "Meteor Dunk" repeatedly played on the TV

Morris, a senior sneaker designer in the Nike sneaker division, couldn't sit still.

And coincidentally, just as Morris was restless and paced back and forth

His immediate boss, Phil Knight, couldn't sit still.

Half a year ago, when Su Feng became the first Chinese player to score in the NBA, Nike expressed interest in Su Feng at that time.

Two months ago, when Su Feng smashed the Milwaukee Bucks and his career began with a final victory, Nike contacted Su Feng's agent Bill Duffy to discuss a closer cooperation matter.

But without exception, the responses they received at that time were:

Su Feng needs time to consider. His current focus must be on how to play the NBA well. Thank you for your concern and I am very grateful.

All right

Anyway, you are not in a hurry, and Nike is not in a hurry.

After all, signing a player is also an investment for Nike.

And looking at the stock market and betting more, there seems to be nothing big of a problem.

However

When the growth of Su Feng's stock far exceeded people's expectations

Don't rush a hammer!

"Phil, we have to take action!"

In Nike's president's office, Morris looked at Knight eagerly and said.

Nike's talker Phil Nait nodded, "I know it's time for us to take action.

But William, do you know, I always think

If we don’t have enough sincerity, we may not be able to impress that kid this time.”

As Nike's person, what Knight saw and what Morris saw were basically two worlds.

What Morris is anxious about is that Su Feng's current popularity is rising.

And behind Su Feng is the Chinese market.

Not to mention, the sneakers in Fengwei's position as swinging people have always been selling well.

In Morris's view, if Nike cannot sign Su Feng in time, it will be equivalent to pushing Su Feng towards their competitors: Adidas and Reebok.

Therefore, Morris was in a hurry.

But Knight saw farther than him.

Generally speaking, when rookies get quotes from these sneaker manufacturers, most people find it difficult to resist the temptation of sneaker contracts.

As long as the price is almost the same as the psychological price, many players' first sneaker contracts basically cannot escape the fate of being "squeezed".

Only a very small number of players can get sky-high contracts as soon as they enter the league.

Take Iverson's sneaker contract with tens of thousands and a lifetime agreement as an example.

Iverson's sneaker contract was definitely worthy of the sky-high price in 1996.

The reason why he was able to get the sky-high contract given by Reebok was, in addition to the top pick, another key reason was his identity as a black hero and a civilian idol.

Of course, and the nickname "Answer".

The same is true for the future LeBron James, because as early as James' high school years, his name as emperor had become famous throughout the United States.

In fact, the principles of sneaker manufacturers and Stern are very similar, that is, they are not afraid of not being able to support you, but if you don’t even have a logo, how should you support you?

Just like when people mention logos, they think of Jerry West, when they mention free throw dunks, they think of Michael Jordan, when they mention "answer", they think of Allen Iverson, and when they mention iron-blooded jump shots, they think of Kevin Garnett.

The reason why Knight was anxious was because he saw a sign, a symbol, or even a culture in the "Meteor Dunk".

Patrick Ewing, Alonzo Morning, Dennis Rodman, Karl Malone, who are not famous for being blocked by Su Feng this season?

Nike has always had a special liking for stars who are good at dunking, because in the eyes of Nike's senior executives, dunking is the most eye-catching way to score on the basketball court.

Thinking of the nickname "" that Su Feng had used before and the arrogant and domineering "Meteor Dunk", Knight had made up his mind without thinking.

Su Feng belongs to Nike!

It must be Nike!

However, Knight, who saw a longer-term view than Morris, found that Su Feng, the child, had a much higher emotional intelligence and IQ than the average level in the league.

Because most rookies are trapped by sneaker manufacturers with sugar-coated cannonballs as soon as they enter the league, the main reason is money and short-sightedness.

There are many examples of lack of money because, as Ewing said, players spend money most of the time, they can't keep up with their money-making speed.

And short-sighted

Take Carter in Su Feng’s previous life as an example. To reason, Carter’s family background, which is not short of money, as long as he is willing to wait for two more months, he will not sign the contract that was cheated by Puma.

You know, when the name "half-man and half-god" was called out, even the Toronto market was detonated by Carter.

If it weren't for saying things that often had no friends, and the popularity of Carter's peak period, it would be really like sharks blocking sharks and Buddhas blocking sharks.

Therefore, in Knight's view, Su Feng's mind and vision are not like an 18-year-old child at all.

First of all, from the point of view that he is not in a hurry to ask for a sneaker contract, there are only two possibilities.

One is that he is not short of money, and he firmly believes that he will be able to bid for a sky-high sneaker contract.

Another possibility is blind confidence, thinking that he is very awesome, and not taking major sneaker manufacturers seriously.

There is no doubt that in Knight's eyes, Su Feng is the former.

Because when sending someone to negotiate cooperation with Bill Duffy, Knight discovered it.

Duffy's answer was very kind and expressed his desire to work with Nike, just

Have to wait.

With the understanding of Su Feng's recent situation, Knight felt that every step Su Feng took after entering the league seemed to be able to predict what would happen next.

He has good looks and local market support from Philadelphia. He quickly became famous. Although he only played in the NBA for half a season, he has left many exciting shots.

He even reversed the views of many scouts and experts on yellow players.

He knows how to plan his career, just take the trick of "meteor dunk". In Knight's opinion, no ordinary people have the brains to study this technology, and also gave it a name that is so cool?

From yesterday to today, Knight has watched "Meteor Dunk" hundreds of times. I have to admit that this trick

It's really cool.

As for whether it is a slam dunk?

Is that important?

What’s important is this a trick, it’s a sign!

When people talk about "meteor dunk", they will immediately think of Su Feng!

In Knight's opinion, if he is smart, good-looking, strong, and confident, who is popular if he is not popular?

The Chinese market can be seen by anyone, but what Knight sees from Su Feng is not just the Chinese market?

So, after nearly half an hour of contemplation, Knight wrote down a string of numbers on a tissue and handed them to Morris.

"Are you serious? Phil?" Morris said in surprise as he looked at the string of numbers on the tissue.

"Don't you understand, William, what this kid wants is not money, but sincerity, because he wants a guarantee and a proof that we will support him." Knight smiled bitterly.

Morris nodded, "No further ado, Phil, we have to act as soon as possible."

"I'll send someone to Philadelphia right away."

...

42 million in 8 years.

When Bill Duffy handed a tissue written by Nike talkers to him, Su Feng, who was still reading the Philadelphia Evening News, hurriedly took out his small notebook and calculated it.

18.6 skin, hiss, Nike is a bit cruel this time

Judging from the prices in 1996, this contract is almost the same as the one that a hot man will get in the future.

only

All of these were expected by Su Feng.

Because even if Nike doesn't offer this offer to himself, Adi and Reebok will sooner or later offer him a offer that will not be much lower than this offer.

As the saying goes, one time and another.

If Su Feng went to Nike to ask for such a offer when he first entered the league, Nike would definitely suspect that he was a lunatic.

So Su Feng is not in a hurry.

Especially after a steady analysis of your living environment

What Su Feng can confirm is that even if his rookie season is not as exaggerated as Carter, it is still very promising to get the title of the strongest high school rookie in history.

After all, which high school rookie can play for so long in every game like him?

Moreover, after the birth of "Meteor Dunk", Su Feng's current popularity is rising sharply.

Iverson is an American civilian idol, and Su Feng also has the bonus of the rabbit hero Rabbit.

Therefore, Nike's offer to himself, Su Feng believed that Nike's person, Knight, was given according to the contract between Iverson and Reebok.

But the 8-year long appointment

"Bill, can you discuss with Nike and slightly shorten the contract's life?" Su Feng asked at Duffy.
To be continued...