The Zero Degree brand did not carry out any special publicity, but only released a "big trade-in subsidy" campaign on the official website homepage, cutting-edge experience stores and other prominent locations.

Of course, due to layout considerations, the event content on the official website is very detailed.

The theme of the event is very simple.

The appendix contains very detailed instructions.

There is a list of models of the Zero brand that can participate in the trade-in program.

There is also a detailed description of the range of zero price difference replacement.

1,2,3,4,5 are clearly listed.

The summary is:

As long as the screen and keyboard of the laptop are not dismantled, the hardware is still there, and the condition is slightly worse, it will not affect the zero price difference in exchange for a new Zhulong + Hetu series computer with the same configuration.

And, if you want to switch from a low configuration to a high configuration, you only need to make up the price difference between the low configuration and the high configuration.

Overall very generous.

It goes well with the subsidy theme, and also goes well with the sub-instruction - Happy New Year's Day.

Based on the number of computers sold by the Zero Degree brand, as well as depreciation and other factors, if all the holders of the White Dragon series CPU models replaced them with new ones, it would cost approximately RMB 1 billion.

The reason for selling in the past was to get more diverse usage feedback and to promote the implementation of application ecological compatibility.

Now that the iteration is successful, spending money to replace it is to build a better brand image.

In addition to the trade-in for the public, the Zero Degree brand also targets the Frontier Institute for replacement. Although the machines of the Frontier Institute are donated free of charge, the teachers and students of the Frontier Institute also deserve better learning and working equipment.

Compared with the expenditure at the frontier level at the public level, this expenditure is not much.

Currently, a total of 12 frontier institutes require less than 30,000 office and study computers. Counting the recycling of previous equipment, the new expenditure this time is probably less than 20 million.

This is a drop in the bucket compared to the scientific research support and expenditures provided by Frontier Institute for various projects every year.

Originally... it was just a trade-in, a common operation for many brands.

But the attentive melon-eaters quickly saw the second explanation from the old-for-new content.

"Explanation of large trade-in subsidies for other brands"

There is no model list in this description, the content is very simple:

In response to the call of the Ministry of Industry and Information Technology and other units to select domestic products, and to vigorously promote the popularization of my country's independently developed high-quality hardware and software;

All Lenovo brand computers purchased after January 1, 2010 can be traded online or offline for new Zero Degree brand computers.

Relevant subsidies are judged based on the condition, configuration, and service life. You can refer to the zero degree brand trade-in subsidy intensity.

Note: The core hardware and software platforms used by the Zero Degree brand are independently developed in my country and are not fully compatible with other platforms, so please choose carefully.

Zero Degree brand computers do not support any operating system except Nuwa Desktop Yangtze River, so they do not support some Windows-specific software.

After the melon eaters carefully read the relevant instructions.

The question ‘What do you think about Zero Degree Brand’s launch of a large-scale subsidy campaign for the trade-in of all personal computers that have declined in the past four years!’ Almost instantly it was ranked first on the hot list.

The popularity directly swept the entire online space.

"Thank you for the invitation, I can only say that this wave can be said to be a drain on the fire!"

Gao Zan's answer is very simple.

On the contrary, those who carefully analyzed what happened took second place.

"Thank you for the invitation. The trade-in of the old brand Zero Degree made me suddenly enlightened. I have sorted out the matter for your reference:

In October, Xiaomi, Juchang and other companies issued announcements to enter the personal computer industry;

Almost at the same time, Frontier reached in-depth strategic cooperation with established domestic computer brands such as Shenzhou and Tongfang;

The commercial release of CNMDOS independently developed by the National University of Defense Technology based on the nwK kernel;

From October to now, Xiaomi has launched Mi Notebook 1, Juchang has launched a notebook series, Shenzhou has joined hands with Frontier, and Dangkang has launched a highly cost-effective gaming laptop, all using the Frontier platform.

These new changes all use some or all of the cutting-edge platform technologies.

A large part of the major changes occurred on December 9, after Weiluo Group was suddenly attacked by foreign investors in the Hong Kong stock market and launched a hostile takeover.

I am a person who doesn’t like conspiracy theories, and Wol Peach’s background is also very clear. He is a notorious hedge fund on Wall Street and the Big Short;

Based on the compilation of public information, I think Wol Peach just happened to deal with the decline, it happened by chance.

In order to sort out this information, I moved the time point forward a little further.

then……

I discovered that in June, the Weiluo Group inexplicably launched the first Honor Defense Statement, which was also very powerful, but nothing happened;

After digging and sorting out public information, we found that the Ministry of Industry and Information Technology and other units jointly issued an initiative to support domestic products, but nothing happened.

…

To sum up, after the Weiluo Group did not cooperate with the domestic product initiative and the so-called honor defense battle, Frontier and other companies should have formed a pan-alliance. I wonder if there is an intention behind it from the Industrial Information Technology Corporation.

In short, if we look further back on the timeline, Wol is just an episode. After all, the battle in the stock market cannot shake the actual ownership of the Weiluo Group. Judging from the current data, Weilui actually holds more than 50% of the shares.

, it’s impossible to do it at all.”

"..."

Then, many people saw an answer and suddenly jumped up.

Holding the key: "Thank you for the invitation, just tell me a few tidbits I know.

The contradiction between Weiluo and Frontier has a long history, which can be traced back to the competition between LeOS and Nuwa system related projects;

Later, it was targeted many times during the development of the Nuwa system. The mobile phone business, which is still in decline, still uses WP instead of Nuwa.

Finally, rumors faded and sued Frontier multiple times.

So I’m not surprised at all that Zero Degree did this. I just didn’t expect that Frontier would be so determined after holding back for so long. In the past four years, it has sold more than 200 million computers, and all of them must be replaced with new ones, and in accordance with Zero Degree brand standards.

Come on, Frontier can directly declare bankruptcy, with a huge loss of at least hundreds of billions."

"..."

"Sure enough, the key holder knows better."

"So in this way, this contradiction cannot be reconciled at all."

"No wonder Capital Five has belatedly intervened."

"It seems that I was almost ready for it. When I met this idiot Wol, I jumped right into it."

"This is really a good show."

"..."

At this time, a new answer was pushed to the front row.

"I have used the computer for more than two years, but recently I have been having minor problems. When I was passing by Shanghai, I went to the Frontier Experience Store to experience the Zero Degree machine. The adjusted game performance is quite good, especially for games that consume graphics card resources such as chicken fighting.

, not to mention LOL, DNF...

However, I was short of money and always wanted to give it a try but never started;

Until I saw the trade-in offer on Zero Degree’s official website, I tried to apply online, and there was a full self-service channel for evaluation, and then it turned out that it was possible to exchange the old one for a new one in my city, and it was open until 10 p.m.;

Now I have got the brand new Zero NoteBook Pro high configuration!

Originally, I bought my Lenovo computer in 2011, and the price was 8,230 yuan. Now I have chosen the combination of this computer, and the price is 9,999 yuan. I only paid 2,700 yuan!

In a word, it’s affordable! It’s so affordable!

In addition, the evaluation results of Zero Degree's online testing channel are basically the actual evaluation results. The Zero Degree brand's trade-in does not care about the appearance of the old product. What matters is that the internal hardware is not damaged. Of course, if the screen and keyboard are damaged, the price will be discounted. I

The condition of the computer is not very good. It’s almost like the zero degree is just the normal wear and tear of my use for more than two years!

The most important thing is that Zero Degree’s online channels are simple. I specifically checked the distribution of offline points on the official website, and they are available in all first-level cities across the country!”

"!!!"

"Damn it, I just went to see it, it's really there!"

“Zero brand is really top notch!”

"With this huge mountain at your back, you are invincible!"

"Is this how you actually have a nationwide sales network without making any noise?"

"Fuck!"

"..."

In the first case, the most anxious user applied online and rushed to the replacement point in his city as soon as possible. After it took a total of 15 minutes to get the new phone, the entire network was abuzz.

For general computers, one is enough for most owners. Therefore, even though the zero-degree requirement is for machines purchased after January 1, 2010, there are still 100 million domestic users.

The liveliness is of course nothing to say.

"..."
To be continued...