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Chapter 715 The frontier of marketing obviously huge losses (+12/19)(1/2)

Fang Nian shouted: "I'm afraid this is not white porridge."

This voice almost startled Guan Qiuhe opposite.

Guan Qiuhe raised his head and glanced at Fang Nian, and said dissatisfied: "Why are you so surprised?"

Fang Nian scratched his head, then handed over the phone and said: "After reading this long answer, I think this opinion is not bad. Judging from this certification, it should be white porridge."

Guan Qiuhe browsed it quickly. His nickname was Baimi Ju, and he was certified as a Ph.D. in Economics from the National People's Congress. It was probably correct.

He looked at the answer again and said with a smile: "If it's not Bai Porridge, are you interested in recruiting me?"

Hearing this, Fang Nian smiled and said, "Don't say it yet, I have thoughts."

"Anyway, Frontier does not lack the background of one more person to receive a salary. It doesn't matter if he is a little willful. Maybe he is a talent."

Upon seeing this, Guan Qiuhe smiled: "There are now more than 6,000 people in the Frontier Department, and Mr. Fang is still so hungry for talents!"

After saying that, Guan Qiuhe answered: "Yes, there are many people, but not many talents."

really.

The frontier now has many people but not many talents.

There are many professionals in several major laboratories, but not many are capable of handling tasks and have outstanding performance.

Taking Baize Laboratory as an example, if Academician Chen Jianye had not personally come forward for the third tape-out, it might have failed again.

Although it is related to TSMC’s new process.

But it is also related to the insufficient level of the entire expert team in Baize Laboratory in certain aspects. Even Professor Zhang failed to solve it.

Nuwa Laboratory is a little better. Huang Weiming is not only professionally qualified, but also administratively good.

The team he leads is excellent.

In fact, the main reason is that Nuwa Laboratory has been divided into three R&D groups since its establishment, and they are competitive with each other.

Although it does not use the horse racing mechanism used by some companies including Dangkang Games.

But competition has also arisen.

Baize Laboratory used to focus on one thing.

certainly……

Even if Frontier wanted to introduce a horse racing mechanism to Baize Laboratory, it would not have the capital.

It is easy to burn through one to two billion R&D funds a month. This is something that Frontier can afford now...

Fang Nian put down his chopsticks and wiped his mouth: "Speaking of talents, there is something you can advise me on."

"I want Luzhou Frontier to recruit another 5,000 people in the near future. Let's see what kind of method can be used to be more relaxed and low-key."

"That's five thousand?" Guan Qiuhe was stunned, "Is there any change in Luzhou?"

Fang Nian hummed and said simply: "Sun Shu called me at noon yesterday. He should be leaving."

"Before 3 o'clock yesterday afternoon, Luzhou Frontier received the second tranche of funds invested by the local government of 4.5 billion."

After listening to Fang Nian's words, Guan Qiuhe understood: "Okay, let me think about it."

"..."

On the phone, Sun Ganlong didn't say much.

Fang Nian guessed it.

At the end of last year, Fang Nian raised a total of 10 billion in funds for Luzhou Frontier through multiple negotiations with the Luzhou local government.

Among them, 8 billion is local investment in Luzhou and 2 billion is bank loans.

The Luzhou local government allocated 3.5 billion for the first time, and at the same time coordinated the bank's loan to Luzhou Qianqian for 2 billion. These were all capital injections completed before the Spring Festival.

The 2 billion invested by Frontier is basically concentrated on patent authorization and knowledge reserves.

The total research and development cost of Shenlong 1 is 5.6 billion.

However, on May 23, when Academician Chen Jianye returned to Shanghai from Wanwan, the funds in the Luzhou Frontier account were only a little over 1.4 billion.

If you don't look at the unit of billions, it's just addition and subtraction within a hundred. No matter how you calculate it, it should be 1.9 billion.

The actual reason is very simple. After I went to Luzhou in early April, the secret self-research project started in secret consumed nearly 500 million in funds.

As of today, Luzhou Frontier has only received orders for 7 million chips:

2 million pieces for Xiaomi Mi 1s and 5 million pieces for Samsung Electronics.

The production cost is 22.7 US dollars per piece. This is a cost that has been strictly calculated, including yield calculation, single-chip patent licensing fees, etc.

Of course, the initial R&D investment costs are not counted.

After calculation, the production cost is only 1.085 billion yuan. There is no need to rush to inject the agreed 4.5 billion yuan into Luzhou Frontier.

After all, the general accounts of Luzhou Frontier are reported to Luzhou Xincheng and Luzhou Urban Investment in a form similar to the financial reports of listed companies.

That is to say, there will be major categories of expenditures, cash retention equivalent to RMB, etc.

So it is obvious that Sun Ganlong will have changes in the near future, so Fang Nian plans to give Sun Ganlong another humble favor in the near future.

If orders and contracts are high-profile examples of good development, enrollment expansion is an inconspicuous, low-profile example...

"..."

Guan Qiuhe changed his sitting posture and changed the topic: "Speaking of Luzhou Frontier, Baize Laboratory's pricing strategy is really difficult. I don't know when Baize will achieve profitability."

"It shouldn't be easy in one or two years. Even based on the contract price of 220 yuan per piece, Shenlong 1 will have to sell more than 86 million pieces to cover all the initial investment." Fang Nian sighed.

Hearing this, Guan Qiuhe changed his mind and suddenly asked: "How many generations are the Shenlong series planned to be made?"

"Let's do it first. The plan is to launch the new series no later than the middle of 2013." Fang Nian said with a smile, "But I won't have any other ideas in the meantime."

“It’s hard to be extremely motivated without pressure.”

"Without motivation, it will be difficult to create demand. Without demand, the cutting-edge ecosystem cannot be complete."

Guan Qiuhe smiled and said nothing.

It was also around this time last year that she heard for the first time that Fang Nian proposed a cutting-edge plan after judging the future development situation of Dangkang Games.

At that time, Guan Qiuhe actually understood where Fang Nian's ambition lay.

"..."

Needless to say, Luzhou Frontier is indeed suffering huge losses.

Not counting upfront R&D costs, the gross profit margin is less than 40%.

At present, the total cooperation orders negotiated by Luzhou Frontier are: 10 million pieces for Samsung and 5 million pieces for Xiaomi.

It is a huge difference from the figure of more than 86 million pieces.

Therefore, even if it is just chip design, if you want to be at the forefront, it will still be a crazy money-burning thing.

certainly……

There is a trick here. Baize Laboratory invested from scratch, and the current research and development expenses are completely allocated to Shenlong 1. In fact, part of this investment should be allocated to the Shenlong 2 project that has already been launched.

Moreover, Baize Laboratory does not need to spend any effort on process upgrades in a short period of time.

——If Fang Nian’s memory is correct, then until the third quarter of 2014, the global mobile phone processing chip process was still only 28nm.

TSMC did not break through the 20nm process until 2014.

Therefore, maybe Shenlong 2 only needs to invest a little more research and development expenses, such as 2 billion yuan, and it can be completed...

"..."

…………

…………

In the afternoon, classmate Fang Nian rushed to Fudan University in the heavy rain.

Participated in the CET-6 exam with many students.

I can write pure English philosophy papers by myself every year, and it will be no problem to pass CET-6.

So the exam process is very easy.

It's just that it's raining all the time which is a bit annoying.

The strange thing is: after the exam, the sky cleared after the rain.

It's also rare.

After all, the weather forecast says that there will be mostly rain in the next week or even half a month.

Facing the sun after the rain, Fang Nian stretched out and stretched his body.

"Fang Nian, can you survive?" Su Zhi's voice came from behind.

Fang Nian turned around and said with a smile: "Yes, you also want to take the CET-6 exam?"

"Not just me, but also Qiao Qiao." Su Zhi chirped, "I almost forgot that you can write English papers. CET-6 should be very easy for you."

Fang Nian smiled: "In any case, the sixth level is over anyway, and there is no need to take the professional level test."

"really."

"..."

While talking, Luo Qiao caught up from behind, with a slumped face: "I don't want to take the CET-6 exam anymore, and I probably won't be able to pass it this time!"

"Isn't it enough to have hands and ears?" Fang Nian deliberately teased.
To be continued...
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