539. Chapter 539 Independent Brand

Author: Banlou Yaofeng

Chapter 539 Independent Brand

Jumei's market value has risen to US$30 billion without realizing it. At this time, Amazon's market value is about US$100 billion, and eBay's market value exceeds US$500.

It’s hard to say what the market value of Ali is, but it’s generally believed to be similar to Jumei. Some people think that Jumei, which integrates e-commerce, search and social networking, should be the best Internet company in China.

Of course, some people think that Jumei is not a pure Internet company. Jumei Logistics, own brands, and self-operated e-commerce. Jumei is a heavier company than Amazon, and Internet technology companies have always been asset-light models.

It’s not that Qu Li is particularly concerned about Jumei’s market value, it’s just that Ahri has just been delisted and wants to isolate itself from Yahoo. It seems that he deliberately undervalued the company and deliberately made lies to promote the outside world’s discussion of Jumei and Ahri.

The market share of ancient song search is less than half of Baidu, and the revenue is less than one-third of Baidu. Because of the cooperation with 365, the profit margin will of course be even worse, and the so-called social networking of Jumei can now be achieved with WeChat.

Instagram has not exploded yet. Time's music has begun to be legalized, and the user scale is only about that, and it has not yet ranked among the top three. Currently, apart from WeChat, only Time Film and Television's movie ticket project ranks first in the country.

"Should we take care of it?" Lu Qi asked

"Forget it, there's no harm anyway." Qu Li thought, "Brothers stay outside the wall to protect themselves from their insults." Of course, if a certain factory is really "doing evil," he doesn't mind "reporting it" at the right time.

There will inevitably be various adjustments after the company meeting, and both Qu Lu and Qu Lu have to work overtime, including increasing their understanding of the "boss" of each department and ensuring basic fairness and smooth communication between the top and bottom.

Chatting with all kinds of people with different personalities was of great benefit to Qu Li's growth. It at least broadened his mind. However, he still found time to find Lai Shixian to learn about the development of Jumei's own brand.

Taking advantage of the advantages of high gross profit and low inventory, Xiangyun Sports Shoes looked particularly different in 2012 when the industry growth slowed down and inventory was high. The market value did not increase much, but it did not fall. Many independent brands such as Anta and Lining were all in the market.

fall.

"The coconut shoes we jointly produced with Taylor Swift are one of the best-selling sports shoes in the American market. Running shoes are also very popular in China. The next step is for me to enter the NBA and find endorsements from basketball stars." Lai Shixian

The direction and style of Xiangyun's brand operation is sports fashion, sports and leisure, and the cooperation with film, television and music stars is a perfect fit and has a very good promotion effect on the Xiangyun brand. Especially after inviting well-known designers from the United States, the unit price is higher.

.

Perhaps seeing Qu Li's doubts, Lai Shixian continued to explain: "We have cooperated with many domestic universities and have several samples. We selected two from them. One has better performance now and is suitable for basketball; the other has improved

The potential is greater and the scope of application is wider, but it is difficult to mass-produce and transform it into products..."

There is no need to hesitate, insist on being a long-termist and increase investment in those with high potential; if you want to make money now, it is also good to use new materials to enhance the brand image. Basketball shoes are basketball shoes, it is not impossible to do it, elementary school student Curry is

One of Xiangyun's best spokespersons.

Qu Li rarely goes to the United States to watch football games. Chinese people finally accept the "fact" that Qu Li has nothing to do with the Golden State Warriors. Most of the Chinese who appear in the game are in finance. However, Curry's development trajectory is similar to that of his previous life, and he has many fates.

Wrong, the team still trusts him. I don’t know if Butler, Jordan’s son, has any endorsements, but it seems good to win.

Many domestic financial experts do not want to classify Jumei as an Internet technology company. Xiangyun, a sports brand, has grown into a leading domestic and world-renowned sports brand in just a few years. It is somewhat unbelievable. Experts always reject what they do not understand.

Needless to say, Lai Shixian is stronger than Qu Li in terms of professional ability. What he reminds us is the naming, giving Xiangyun’s black technology a nice name to facilitate dissemination. For example, the professional ability of a brand team in a certain place is actually quite good, and various

The name is ridiculous. Compared with Great Wall's Mocha, Haomao, and Euler, it's countless times better. Great Wall Motors feels like it's been ruined by their name. It deserves to be replaced by the Qiancheng CS6 for the Haval H6.

Xiangyun's current market value has not increased. This is mainly because investors who are optimistic about Internet brands have hesitated because of the shift away from reality. In addition, the brand co-operation model has increased revenue but not profits. It has also developed a basic women's clothing product line. Various practices are not optimistic, so

It is still less than 40 billion.

Jumei's own brand, Xiangyun, is the strongest. Without advertising, the tap water and repurchase rates are very high. The global sales of Cotton Era have maintained rapid growth. There is no suspense that this year's revenue will exceed 1 billion. This brand

There is nothing much to say, it just requires the focus and determination of the person in charge.

Since that person (forgot the name he gave before, now his name is Lu Cheng) can do well in the cotton era, he will shoulder the heavy responsibility of Koala, also focusing on quality, coupled with Qu Li's consistent emphasis on packaging, now

The development is not bad, sales have doubled since last year's sales exceeded 100 million.

"Koala Foods don't have to rush to make money. What I mean is that you can give priority to poor counties in the country. As long as the cost is higher, as long as the quality is guaranteed and there is no loss, you can purchase it. I believe that the rest of us can reduce costs through technological progress...

..." Qu Li pulled this old subordinate who was unsmiling and determined.

Lu Cheng listened to Qu Li's words and said nothing, just nodded silently.

"Once the nuts are ready, you can also make tea and coffee brands." Qu Li said about his idea. Many things are not difficult. What is difficult is the strict implementation without compromise, and the flexibility to assess the situation. Lu Cheng is his own person

Dare to be flexible, and as long as he is not in a hurry, almost no one can take away his credit.

"We make high-quality small cans of tea, choose green organic tea, and ask a tea master to supervise the production. One can of tea has 48 grams, 12 bags, 4 grams each..."

"Coffee can go to Yunnan to purchase high-quality coffee beans. If not, we can find ways to provide them with technology to grow better varieties." Qu Li

"Did you also see the news that the purchase price of Yunnan coffee beans was cut in half tomorrow?" Lu Cheng asked suddenly. There was a lot of news at the beginning of the year, and Yunnan coffee beans were hit hard.

"Don't think so much. We are not saviors. This is business behavior. It is in our long-term interests to provide consumers with high-quality and low-price goods." Qu Li interrupted him.

"I understand."

“We may not be able to widen the gap with Nestlé Maxwell in the beginning, but we must create our own characteristics, such as cold brew/freeze-dried coffee, or higher-quality coffee supplied to cafes...

"

“But it’s difficult for us to enter brands like Starbucks?”

"Let's talk about it then. I don't know how many years it will take. I really can't invest in others to open a cafe or build a chain store myself..."

Lu Cheng looked at Qu Li without saying anything for a long time, but he was still so grand in what he did!
Chapter completed!