260 An Unexpected Circumstance Happened
"Song Lu, I'm rehearsing a scene recently. Can you show me how the character I played is doing." Yang Mi said excitedly after giving Song Lu a simple massage.
"What role?" Song Lu asked feebly after enjoying a massage that was unprofessional and short.
"Reverse, a boy." Yang Mi raised his eyebrows at Song Lu.
"..." Song Lu was a little speechless. He had asked several people to play teachers, nurses, conductors, shop assistants, doctors, female entrepreneurs... many roles, but he had never played a little boy.
Are you trying to force him to attack someone of the same sex? It's too much, it's too much.
…
Of course, the final result was that Song Lu took action. Song Lu, who was already tired, became even more tired. Just like a sugar cane that had just passed through the juicer and passed through the juicer again, there was no food left at all.
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Song Lu thought he could have a good sleep and rest the next day.
As a result, he was called up by Lu Ren and dragged to the company because January 1st was the day when Maoyan Video was officially launched. How could he, the boss, not be present?
Song Lu was stunned for a long time before he suddenly realized.
It turned out that some of the advertisements he had seen everywhere at the airport and on the way back seemed very familiar. They turned out to be Maoyan's online advertisements.
I almost forgot that my company's website was online, because people from Maoyan Company had asked him for some details two days ago.
Song Lu went to the company and logged on to the company's testing webpage. He tried everything and found that it was pretty good and basically achieved the functions he wanted.
It’s just that it says Japanese and Korean area, domestic area, Hong Kong and Taiwan area, European and American area, other areas, and netizens’ self-made upload area... Why does this have any other feeling?
It seems that many "you know" video websites later were also partitioned in this way. After all, they are all video websites, but they are all very similar.
Currently, Maoyan Video is divided into members and tourists. When tourists watch the video, they have to accept 30 seconds of advertisements. Members watch the pure version without advertisements.
In fact, this is the simplest way. The key is that as long as current video websites have more video sources than others, they can attract a lot of netizens.
I clicked through various districts in Songlu and found that all the film sources should be available.
After all, Alibaba’s Mr. Ma basically used it to buy film sources after investing. He bought almost all the domestic film sources before, as well as Hong Kong and Taiwan. The money Ma invested was all Hollywood, Japanese and Korean film sources.
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Basically, all the money invested was spent on purchasing film sources.
Copyrights are cheap these days, so people can buy something with hundreds of millions of dollars. But five years from now, everyone will be grabbing the copyrights.
Song Lu wanted to improve the interactive experience at first, but when he thought about it, he had to eat one bite at a time, and he had to do it step by step.
Nowadays, you can create a niche in the market with high-definition and complete video sources, so why bother to use all the tricks at once?
Moreover, Maoyan Video now advertises: 100,000 film and television sources from around the world, all genuine and high-definition, for you to choose from!
For this ultra-high definition, Maoyan Company spent a lot of time and money.
How many film and television works are there in the world today? There should be more than one million movies alone. According to the data released by imdb in 2006, they have included more than half a million works, not counting those that have not been included, so there are more than one million movies in the world.
The whole thing is in order.
But Maoyan can't buy everything. After all, some film sources still need to be reviewed, and some movies don't need to be imported. It's really bad movies that don't have much value, and it's useless to import them.
Therefore, they bought 100,000 movies and TV series, which basically covers major high-quality movies and TV series from various countries.
Some copyright fees are very high. Maoyan tries its best to adopt a click-sharing model or a year-by-year payment model. Of course, this method is mainly aimed at Hollywood movies and American TV series. The copyright fees for some of their classic film and television dramas are really too high.
The bids are often in the tens of millions of dollars.
Of course, not all copyright fees are high, some are still very cheap. The ones that are high are only those classic ones like "Friends", "Firefly", etc. These are all dramas with ridiculously high copyright fees.
There are also movies that have just been released, and the copyright fees are extremely expensive.
But the better thing is that because the Chinese market is an "extra" market for American dramas and Hollywood, a market that has never been penetrated, so although it is expensive, compared to the copyrights in the European and American markets, it is a bargain.
After all, they can't sell it to China like they sell online copyrights to Europe and the United States. That's unrealistic. Maoyan directly told them that China doesn't have to buy the copyright at all and just publish pirated copies.
Because Maoyan has opened a channel called the self-made upload area for netizens, there are terms and conditions stated in it. The uploader must ensure the legality of the copyright. All copyright issues have nothing to do with the website.
This is a disclaimer.
This article threatens Europe and the United States to sell copyrights, which means that if you sell us genuine copies, you can still get some money, but if netizens upload pirated copies, you won't get a penny.
By selling the copyright to Maoyan, they can not only collect money, but Maoyan will also fight against piracy for profit in the future.
It was through this half-threat, half-purchase approach that Maoyan bought back a large number of movies and TV series, enriching its film library.
After Song Lu experienced all of the website, he was generally satisfied. This is already a video website with a rich source of movies in China today.
In fact, this is a big benefit to Internet users, because they no longer have to buy a bunch of pirated discs to watch. An account membership fee of more than ten yuan can watch 100,000 movies and TV series without advertising.
Of course, there are also variety shows.
In 2007, many people in China basically bought pirated discs to watch movies and TV series. In fact, pirated discs are very bad. First, you may not necessarily buy the high-definition version, but it may also be the gun version. Second, no matter how cheap you are, it only costs a few yuan.
Money, if you buy dozens of CDs a month, it will cost hundreds of dollars, which is not worth it.
Of course, Song Lu also asked Maoyan to solve a pain point, that is, the problem of buffering technology. This is a big obstacle for netizens to give up CDs and watch online. After all, China's Internet speed in 2007 was very impressive. Watch a movie and watch it.
It freezes when I play it, which is very unpleasant. It would be better to buy a CD and watch it once.
Ge Hong is very good at this thing. The movie buffering algorithm in Maoyan Video is now the most cutting-edge algorithm model. Song Lu only knows a little about the details.
However, during the demonstration, Song Lu felt that it was indeed several times faster than other video websites.
"Okay, you all have worked hard. After such a long period of hard work, our website has finally been initially built and online. However, we must keep up our efforts. Next, we will develop in three aspects. First, the film library must continue to be enriched.
Secondly, the user experience of the website must continue to be optimized, and thirdly, algorithms and other technologies must remain at the leading level in the country and at the same level internationally.”
"How does a video website retain users? It relies on these three things. If users are retained, our advertisers and membership fees will also be retained. With these incomes, our video library and technology can make money.
Continue to invest. Only in this way can a virtuous cycle be formed and sustainable development be achieved.”
"One more thing, Maoyan ticket purchase must be done as soon as possible. Negotiate with the Electricity Finance Office and bring over their box office data. Also discuss with China Film Group how to do this online ticket purchase. I will discuss it with Director Han.
This is a matter of cooperation.”
After Song Lu explained a series of issues in the company, everyone then made the final preparations together, waiting for the countdown to go online on time at midnight tonight.
The company had already arranged New Year's Day gifts. At that time, Alibaba's Ma asked Song Lu to hold a party and then have a countdown to the launch.
Song Lu refused, because Maoyan has not reached that stage yet, and there is no need to spend millions on such a big event. Let's keep a low profile for now.
Therefore, the launch event that night was announced by Song Lu through a live text broadcast on his blog.
Of course, this is not him typing words or sending pictures, but someone from the company.
Song Lu also called on several good friends to promote Maoyan Video's online forwarding posters on their blogs, which has actually reached the vast majority of netizens.
Song Lu, Fan Bingbing, Yang Mi, Xin Zhilei, Huang Xiaoming and others, their total number of fans has reached hundreds of millions.
Therefore, after Maoyan went online, user data surged like a flood.
The number of registered users exceeded 50,000 in the first ten minutes. How did the number of registered users come about? Why are they not tourists?
Because you will get big red envelopes as soon as you enter the website, and you will get great gifts when you register, including a one-month membership, and certified greeting cards from celebrities such as Song Lu.
These were introduced in previous promotions, so everyone rushed in and signed up immediately.
Song Lu stared at the computer room for half an hour. After everyone briefly celebrated when the number of users exceeded one million, he went back.
He has confidence in Maoyan. There is no video website with such a complete source of videos. He is the only one. Why is he not confident?
After solving the cat-eye problem, you can finally take a good rest, right?
Song Lu thought so.
But it turned out that this was not the case. Song Lu received a call from Ge You.
"Director Song, hello, I am Ge You."
"Hello, Teacher Ge."
"Ah, this is it. I have thought about it comprehensively for a long time, and I think I still can't take your job, because if I take your job, what I will lose will be my previous friends and relationships. Although, I don't
Come with them to oppose you, and they won't scold me for taking your job, but once the rift is created, it will never be healed."
"..." Song Lu never expected that the drama "Let the Bullets Fly" would be so difficult for actors.
"Well, um, Teacher Ge, I can understand your concerns. Have you thought it through completely?" Song Lu still wanted to confirm.
"Yes, I'm very sorry, Director Song." Ge You said firmly.
"Okay, okay, I understand, I understand. After all, people live in groups. If you lose friends for decades because of a movie, it will be difficult in the future. Okay, let's work together again next time." What could Song Lu say?
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"Okay, thank you for your understanding."
Chapter completed!