This is rarely noticed by the outside world.

Because Penguin has never opened an entrance to the paradise.

Since its birth on WeChat, the relationship between Pinyuan and WeChat has been more like a “cat-and-mouse game.”

Pinyuan requires WeChat. WeChat is a window that can reach users and understand them.

WeChat also needs Pinyuan. In the early days of social e-commerce, Pinyuan was used as an official example to demonstrate the potential of social e-commerce and attracted a large number of people to join the WeChat ecosystem.

But when the park developed to a certain scale, the balance changed subtly.

Over-reliance on the WeChat social scene for transactions will cause Pinyuan to lose some of its dominance.

Before the lawsuit, Pinyuan Park was already using operating methods such as "app reviews and red envelopes" to encourage people to stay more on the app, without even having to share it, and just join the group directly in the app.

"You see, according to data, the penetration rate of our Pinyuan App has increased from an average annual average of about 1% to 19.37% in November."

This chapter is not over yet, please click on the next page to continue reading! When Gu Yun saw this number, he finally felt relieved.

This powerful number is enough for Pinyuan to break away from WeChat and enter a larger field and more platform-based competition.

The ability to analyze users accumulated in the past can also create new scenarios in new competitive fields - personalized recommendations.

From a thousand people to ten faces, from a hundred faces to a thousand faces, this is his long-term strategic plan, and it is also the path that Pinyuan must take.

Growing on WeChat and breaking away from WeChat are development needs and future needs, and it is also what the Paradise Group hopes to see.

"Without WeChat, the next step to expand new users will be in this position. It is very difficult. It is difficult to serve first- and second-tier users."

Gu Yun clicked on the map on the projector.

Data shows that the penetration rate of Pinyuan in third- and fourth-tier cities is very close to the penetration rate of Internet users.

If it needs to continue to maintain user growth after losing WeChat, Pinyuan will need to go to first- and second-tier cities to find users. Obviously this will be a war of attrition.

At first, consumers may choose Pinyuan because of the novelty of "low price, no loss", but for first- and second-tier users, as consumption upgrades and they become disappointed with some products, users will abandon it.

"You don't have to worry about this. The best way to solve the problem of platform products right now is through operational management and supply chain upgrades."

Huang Zheng has already thought about this aspect.

For a long time, Taobao has faced accusations of fake and inferior products.

The same is true for Pinleyuan. One of the reasons is that Pinleyuan uses commodities as its operating unit, which magnifies the consequences of commodity problems.

Unlike Taobao, Pinleyuan does not have the concept of stores and shopping carts. Products are operated independently, and each product must be reviewed and priced by the operating assistant.

Products that can become popular items are generally high-frequency, urgently needed and low-priced.

Low prices may cause merchants to lower quality standards.

At the same time, user demand is extremely difficult to predict. If a single product suddenly becomes a hit, the shipment volume will be huge in a short period of time, and most C-end merchants do not have sufficient stock due to financial problems.

The only response strategy is to deliver the goods by mistake, ask consumers to refund, buy them on the market, or simply remove them from the shelves, because Pinyuan has very severe penalties for merchants who do not deliver goods within 48 hours.

Once product quality problems arise, users give up on returns considering the cost of returns and exchanges, which will seriously affect the user experience.

At the same time, this also forcibly compresses the life cycle of single products, putting greater pressure on non-factory merchants.

Therefore, using more technology to replace operations and more standardized management must be the focus of Pinyuan’s next adjustment after losing WeChat.

The second is supply chain upgrade.

"Transforming the supply chain is the focus of development after Double Eleven. Brands are iterating rapidly. We just need to ensure that when there is a new brand, users on Pinyuan can see it."

Huang Zheng said that the next step is to support multiple brands and create exclusive reputation.

At present, competing for users is not only to compete for the incremental market, but also to compete for users’ limited attention. Improving product quality and supply chain is the best way to persuade users to stay.

Pinyuan Park relied on WeChat in its early days and leveraged huge traffic and user resources through group buying and other forms.

However, with the deepening of operations, especially to improve the "shopping" attributes of the park and increase user stickiness, it is inevitable that the marginal effect of customer acquisition within the WeChat system will decrease.

This is also the main reason why it spends heavily on brands: through brand promotion, it can obtain natural increments and drive users' trust in the platform.

"In the middle of the night, I really didn't come here in vain, Lao Huang."

"I didn't expect that I just pointed in a direction and you implemented it so fully."
Chapter completed!