Being able to be independent from the parent company while also having access to the parent company's professional technology, capital and infrastructure systems, and gaining huge benefits, is a good condition that most start-ups dream of.

The third is the recommendation algorithm.

In the past, the y team mistakenly believed that their application was a social network first, and therefore wasted a lot of time and energy.

With Doule, the original technology stack and supporting products of the Paradise Company can be said to be consistent with the true value of the content platform.

In content-based communities, content is more important than people.

The Paradise Group is full of experts and has a very powerful algorithm system that can even identify high-quality videos posted by unknown accounts and distribute them to a wide range of audiences.

DouLe and later TikTok both have a great appeal, that is, they give ordinary people a chance to become famous.

The fourth is positioning.

Doule has formulated a well-thought-out systematic strategy to expand the platform's content into various mid-tail and long-tail content market segments.

Travel, food, fashion, sports, games, pets, each category has rich and diverse content to satisfy everyone's tastes.

They have adopted many promotional activities, from signing up fashionable celebrities to attract young people to quickly accelerating content diversity and creating a platform more relevant to the mass market.

DouLe's original slogan was "Let worship start here - a music short video community focusing on the new generation."

After the beginning of the year, the slogan became simpler and more neutral, namely "recording a good life".

Finally, there is the business model.

Marketers quickly discovered that ads shot in a raw and less polished way could easily be mistaken for regular user-generated videos and fool people.

Otherwise they will immediately skip anything they think is an ad.

The easier it is to make money on Doule, the more effort people will put in to create high-quality content and build an active community.

Once an account gains a certain number of followers, creators can add e-commerce links to their videos to allow viewers to purchase goods, which opens up huge opportunities.

In the second half of the year, we plan to officially launch DouLe e-commerce so that creators can get positive feedback from sharing their lives."

Different from the questions raised by the product department, the work summary of each operation can always give people a bright feeling.

Not only do they do things beautifully, but they also speak beautifully.

Even Gu Yun, who was used to seeing strong winds and waves, became excited after hearing the report.

I’m afraid no one among the elites here knows what DouLe will look like in the future than he does.
Chapter completed!