In short, the decision between authorizing or withdrawing power needs to be controlled by the upper management.

But in any case, it is such wildness that allowed Ele.me, as a grassroots team, to successfully survive the barbaric growth period.

"Manager Sun, do you have any tips for local promotion? I have distributed leaflets before, but I always feel that distributing leaflets is very inefficient in promotion, and it can even be said to have no effect."

The topics the group chatted about were wild and imaginative, and even He Xuan expressed her own opinions.

In her eyes, what makes Ele.me even more awesome is its unique local promotion model.

When He Xuan first followed Gu Yun, Xiaole's learning was still in its infancy. How to make her first pot of gold was the first task Gu Yun assigned her. Her first step into society was to push.

send flyer.

In fact, compared with the later information flow advertising, thousands of people, thousands of faces, algorithms, and the efficiency of local promotion compared with advanced high technology, it is just like a child holding his head high and trying to compare his height with an adult.

The core of Ele.me’s local promotion is not clumsy manual propaganda, but highly data-based.

"We completed the internal data platform around the beginning of 2012, which is basically based on buildings. With this information, we can actually estimate how many buildings there are in total. With the marketing manager in charge on the ground, it is even more accurate.

How many rooms are there in the building and how many people are in each room?"

As an expert, Sun Jiajun explained with a smile, dispelling He Xuan's doubts about Ditui.

In this case, not only can it be accurately estimated how many flyers each marketing manager needs to send out for each wave of promotion, but it can also clearly show the efficiency of each marketing manager, the effectiveness of each building, etc.

Then we can discuss it with everyone at the team's weekly meeting, treat illnesses when they are sick, and strengthen their health when they are not.

"Can it still be like this? Can we still play like this on ground push? Then we can too."

He Xuan originally thought that her company's advanced management ideas were the most advanced in all walks of life, but she didn't expect that there were mountains beyond the mountains, and her eyes suddenly widened.

"No, only the food delivery industry can do this. We actually can't do it."

Gu Yun shook his head and interrupted He Xuan.

Ele.me's local promotion method is absolutely unique, because this is only possible in the field of food delivery.

Just imagine in other fields, what kind of consumption has such strong regional restrictions?

What kind of consumption can distribute leaflets in the morning and see results at noon?

What kind of consumption can be compared horizontally regardless of group of people?

Only dining!

It is precisely because of this high degree of data that regional managers can sit in their offices and come up with marketing plan ideas for the whole country.

The reason is very simple, one thing tells everything.

"Mr. Gu, we have been chatting for so long, and I still don't know why you are here this time."

After finishing the small talk, Sun Jiajun finally couldn't help but ask questions.

"I plan to invest in Eleh, can you build a bridge and have a chat with Mr. Zhang?"
Chapter completed!