155 Advertisement 6(1/2)
It wasn't until two o'clock in the morning that Liu Wei rested at a hotel near the studio.
She originally only brought Tang Xi with her today, but after returning to the studio at ten o'clock, Kong Zelan and Liang Tiannan came over. After all the filming was completed, Kong Zelan personally picked up the several staff members who accompanied Director Wang tonight.
When we get settled in a hotel, we can't let people run home late at night.
Only Director Wang insisted on going home to rest and refused to stay in a hotel. Kong Zelan and Liang Tiannan sent Director Wang home together, and Liu Wei and Tang Xi arrived at the hotel first.
After entering the hotel, Liu Wei asked Tang Xi to join the three staff members who were working overtime tonight into a group, distributed large red envelopes, and asked Tang Xi to order midnight snacks.
Although there were only three people in the group, it was extremely lively. The three staff members were all too excited today and kept talking about working overtime for filming. Tang Xi had no choice but to chat with the three of them. Liu Wei washed up and went to bed
Beauty sleep.
When he got up in the morning, Tang Xi said: "They talked until four o'clock last night!"
There is no way, everyone who enters the industry has a film and television dream, and they all dream of becoming a famous director and a big star. Last night, three staff members were ordered by Director Wang. They thought it was a hard job of working overtime, but in the end it seemed like they had participated in a
The big crew made a big production and had a magnificent dream, so everyone refused to go to bed early.
Liu Wei slept well and ordered breakfast at the hotel before checking out.
The three staff members from yesterday must be on holiday today, and even Liu Wei should go back to rest and go to work again in the afternoon.
But Mr. Liu Wei remembered what he had taken yesterday and came out of the hotel. He asked Tang Xi to go back to sleep and Liang Tiannan came to take over. She asked: "Where is Director Wang?"
Liang Tiannan: "Director Wang is in the shed."
really.
Director Wang is a real workaholic, and he works to death. Yesterday, the old man didn't go to bed until at least two or three o'clock. Today, it was only nine o'clock, and he had already entered the shed.
Liu Wei: "I'll also go to the shed to see if there's anything I can do."
When she rushed over, she was surprised to find that Lu Beijing and Liang Ping were both here. The two of them and a group of staff were surrounding the cubicle, and the camera footage was on the monitor next to them.
Director Wang's voice came from the crowd: "The lighting is wrong. If it gets darker, find someone to stand in front of the lamp to block the light."
The two lighting assistants rushed over to block the lights as if they were jockeying for position.
The staff of other groups also looked serious and cautious.
Liu Wei quietly came in and quietly inserted herself into the crowd. She saw that the two female assistants who accompanied her as stand-ins yesterday were also there, as was the male driver. It turned out that they had not gone home to rest, but had all come to work.
The two female assistants still changed into the clothes of the stand-ins, and the makeup team dressed them up. Their expressions and spirits were completely different.
Lu Beijing saw her and quietly called her over.
The two chatted on WeChat for a long time and were already close friends, but making friends online was still different from meeting in person. At least Lu Beijing was not so talkative or joking anymore. When she came over, he said directly: "Director Wang said he wanted to change the script.
.”
Liu Wei whispered: "Director Wang said it after filming yesterday. How to change it?"
Lu Beijing shook his head: "I don't know."
Then he pointed at Liang Ping and said, "Director Wang is not used to desk work. That's not right. I called him over to make up the script for Director Wang."
Director Wang is just filming, keeping it all in his heart, and wants to submit a script? Wait, I'll find someone to write it for you.
Liu Wei: "What are you filming?"
Lu Beijing: "Take a sip of saliva."
It was indeed the last shot of Liu Wei’s spit yesterday.
Director Wang said it was the soul!
I came here early this morning to take pictures of my soul.
The rest of the staff had already learned that three people had half-stepped into the sight of the big bosses because they were temporarily appointed by Director Wang yesterday, which immediately aroused their positive attitude! So they took a sip of saliva and compared it with a pile of gold.
All solemnly.
After adjusting the same light as last night, the two stand-ins got on, one stood and the other sat, and moved according to the storyboard that Liang Ping had just drawn. There was a piece of prepared spit on the ground. Of course it was not spit by humans. It was spit by humans.
It didn't last long, it was mixed with glue. Liu Wei turned around and saw that it seemed to be seen in many foods, called carrageenan. After the props team mixed the glue, they pulled out many bubbles, poured it on the ground, and trimmed it.
After practicing for a long time, it looked like this, so I asked Director Wang to correct me.
Finally, everything was settled. At eleven o'clock, under the guidance of Director Wang and with Liang Ping as the cameraman, this soulful scene was filmed.
Liu Wei: "..."
Once the filming is over, the commercial is finished.
The staff didn't get more opportunities to perform, so they were a little reluctant when they left.
Director Wang has already started production. He took the film source back to his hometown CCTV to produce, where everything is complete.
Liang Ping wanted to learn from him, Lu Beijing, a drama addict, also followed him, and Liu Wei, who was not optimistic about the prospects of this advertisement, also followed him.
So, a group of people stood behind Director Wang in the CCTV cubicle, watching Director Wang's production.
It was said to be a cubicle, but it was much more advanced than a cubicle. There were many unfamiliar machines placed against the wall, and there was also a CCTV staff member who was originally the owner of this cubicle. Director Wang drove him up and stood aside with a bitter laugh: "
Teacher Wang, you let me come, you command me, I will do what you say."
Director Wang: "It's okay, it's okay. I'll lend you your chair and sit there. Why don't you cut now? I'll do it very quickly."
Very fast indeed.
Director Wang directed the film source in as if he were eating and drinking, as if all the material had been cut in his mind hundreds of times, and he knew how to cut it without thinking at all.
First transfer the source, cut, spell, cut, spell, cut, spell.
Then, Director Wang made a black screen and added words to it. The fonts were all very ordinary prints, some were large, some were small, and they were placed on the screen.
Liu Wei saw a lot of lines that were supposed to be there, but apparently Director Wang changed them easily.
"Abortion surgery is so expensive. I heard that you can have an abortion by taking medicine."
"We didn't say we won't do it. We do it. We do it. We just ask first."
"Doctor, can you give her another vagina? This one is simple."
——Doctor: This is not haggling at the market? Auntie, this is surgery.
"Why do you always hit me? Always hit me!"
"Little bitch! Slut! How can you be so good! Why don't you sell it!"
"ah!!!!"
These words were shocking enough, but luckily she didn't actually have to act them as lines.
After finishing these, I got another cubicle soundtrack.
Director Wang is worthy of being a pioneer in saving money. He used the instruments, drums, erhu, etc. from Peking Opera.
How should I put it? Cheapness is one thing, but the other is that when Liu Wei heard these opera-specific music, she was suddenly not so afraid of the content. She understood that the soundtrack can be fascinating, but Director Wang used it here to lower the level of
Sense of reality.
After Director Wang finished doing this, he had already missed lunch.
But in fact, I didn’t miss it for too long. No one believed that Director Wang edited the film, added subtitles and soundtrack, and the total duration is one hour and twenty minutes.
Afterwards, Director Wang handed this over to Lu Beijing.
Director Wang said: "You guys take a look first and try to find a way to broadcast it. I will also go to the briefing session. If there are any questions, I can help explain it."
After all, this advertisement didn't cost much, whether it was renting a shed, hiring groups of staff, or equipment. Because the time was short, it can be said to be quite economical. Even Liu Wei's salary here was symbolic.
She paid 50,000 yuan, which was a bargain price based on her current worth. Moreover, after receiving the money, Lu Lu asked her, changed hands and donated it again.
However, the investment in this advertisement is no less than that in the movie. In order to win the support of various departments and obtain advertising time, Lu Lu traveled a lot during this period.
I heard that the filming was finished, and when I saw Lu Beijing bringing it over, I wanted to show it out. When I saw Liang Ping and Liu Wei following behind me, I asked my secretary to bring coffee and drinks.
After reading it, Lu Lu remained silent for a long time.
Liu Wei looked around and said nothing. This was her advertisement again. She secretly wanted to talk to Director Wang, so she took the initiative and said, "This advertisement is pretty good."
Lu Beijing glanced at her, took over the topic with a smile, and said to Lulu: "It's a bit harsh, but it's not necessarily impossible to pass. Otherwise, let's have a movie viewing party first, and we can play the drums later."
Lulu sighed: "Then let's try."
It's said to be a movie viewing party, but it's just an advertisement and not an extraordinary project at all.
However, Lu Lu did it very solemnly and specially asked people to rearrange the company's conference room. The tables, chairs and projectors were all re-purchased. Then she posted a message to invite people, from the funder Du Haifeng to people from the CCTV advertising department, to
From the Women's Federation to public welfare organizations, in short, everyone with connections was invited.
Du Haifeng is here today. He is very familiar with the people in the CCTV advertising department. At least two or three advertisements are shown on CCTV every year. With such a rich man here, it will be easier to talk today.
Du Haifeng had also promised to support Liuwei a long time ago. Since he was here to help today, he was ready to spread the money. He also attracted two other wealthy people, both of whom also had advertising needs. Although CCTV had no shortage of advertising,
But there is a difference between rich people and rich people. People like Du Haifeng who invest hundreds of millions without blinking an eye, don’t meet them every day.
Director Wang also came, and Director Wang also invited several screenwriters and directors.
Out of politeness, Lu Lu also sent invitations to several of Liu Wei's teachers, and both Teacher Xu and Teacher Li came.
The largest conference room was originally intended to be used for conferences, annual meetings and the like. The place is spacious enough for so many people to sit without being too crowded. There is mineral water next to it.
To be continued...