ity

Before the high-quality afternoon tea in their store went on sale, Li Han took Wang Man and Li Jia to the nearest Mick Coffee to explore the truth.

"I always feel so uneasy going behind enemy lines..." Li Jia sat in the store and looked around uneasily. Wang Man poked her in the head angrily: "What are you afraid of? It's not like we won't give you money."

"It's okay to inquire about the enemy's situation. There's nothing to worry about." Li Han said as he opened their menu and looked at it.

What is recommended is the "Boutique Afternoon Tea", the menu only includes "handmade snacks" and "hand-ground coffee".

It almost didn’t say “This menu refers to Bai Zhe Cake Shop”.

Li Han could imagine what He Jiaxing said to convince the person in charge of the domestic market of Mick Coffee: This Baizhe Cake Shop used this method to scale up. In this case, we just need to imitate them and invest more money.

.

However, compared to the prices at Baizhe Cake Shop, these handmade pastries and hand-ground coffee are much cheaper. Coupled with the 30% discount when opening the shop, the final price is only half of that in their shop.

There are a lot of customers in the store right now, but I don’t know how many customers are real.

"Why are they so cheap?" Wang Man asked with a frown.

"Just order one and you'll know." Li Han said, went to the cashier and ordered three set meals, including all their dim sum. The total cost was just over a hundred, which was indeed more expensive than

Theirs is much cheaper.

Then, Li Han returned to his seat with a tray full of "handmade" snacks and "hand-ground" coffee.

"This is obviously made by a machine." Wang Man took one look and frowned, "How can it be possible to cut the materials so neatly by hand? Look at this, a standard round shape, can this be cut by a human?

?”

"And this hand-ground coffee..." Li Jia complained after taking a sip, "As soon as you drink it, you can tell it was brewed by a machine. How can it be so smooth?"

"Isn't this false marketing? Is it deceiving consumers?" Wang Man turned to Li Han and said unwillingly.

"That depends on how they explain 'hand-made' and 'hand-milled'." Li Han shrugged, "They can say that although we use a machine to make the pastries, we spread the cream jam on them by ourselves.

Sprinkled with powdered sugar; although we use a machine to make coffee, we grind the coffee beans by hand."

"Is this taking advantage of a loophole?" Wang Man looked in disbelief.

"Yeah, but they can make enough money before this gap is filled. By the time you fill the gap, other coffee shops have been squeezed out by them, and they also have enough funds. This area

The market is already theirs," Li Han replied.

This method is very common in business competition. It can even be said that most early-stage companies rely on this method to win the market: taking advantage of imperfect laws to exploit legal loopholes, accumulate funds while crowding out peers, and wait until the laws are perfected.

When the time comes, they will make rectifications and continue to make profits by relying on capital and monopoly. Very few of them truly win the market by relying on operations and foresight.

"Then how can we compete with them? They sell it so cheaply?" Li Jia asked worriedly.

"You guys should just stick to the previous method." Li Han said with a smile, "Leave the rest to me."

"Their dim sum is obviously not as delicious as the one I make." Wang Man hummed while eating the dim sum.

"My coffee is better than theirs..." Li Jia also muttered unwillingly.

But Li Han knows very well that if you look at coffee and handmade snacks separately, you can't actually taste the difference. The key is the combination of the two.

Comparing their combination with Mick's Coffee's combination, you can clearly find the difference.

After coming to inquire about it in person, Li Han was completely reassured: there is nothing to fear about a small skill.

He Jiaxing's idea and Li Han have already understood: It is undoubtedly to force Baizhe Cake Shop to compete through discounts like them. However, the output of handmade snacks is low, and the profit is the manual fee. It is impossible to compare with the discounts of machine-made snacks.

As time went by, their store ran out of funds first, and naturally lost out in the competition.

It can only be said that He Jiaxing did not understand the core of their store. This woman always felt that the only way to make money was to rely on opportunism, so the only way she could think of to compete was to brainlessly launch cheaper similar products.

But in fact, she failed to grasp the key points of the customers of Baizhe Cake Shop. Most of these customers who buy handmade coffee are white-collar workers or petty bourgeoisie. What they pursue is not cheapness but style, and they hope to enjoy life through afternoon tea.

And in addition to handmade snacks, starry sky pudding and rainbow pudding are also crucial. These two cannot be made by machines and can only be made by hand. If Mick Coffee does not come up with works that can rival these two puddings, then there will be no

There is no way to fight them.

After returning from Mick Coffee, Li Han began to communicate with Liu Chang.

"First stabilize our franchisees and let them not worry about the malicious competition from Mick Coffee. Their impact on us is short-term." Li Han paced in the store and said, "We don't need to lower the price.

, just keep selling at the original price. This month we have reduced the franchisee’s commission from 30% to 20%, and will return it to 30% after next month.”

"Only reduce it by 10%?" Liu Chang seemed a little hesitant, "Isn't it too little?"

"One achievement is enough. If you drop it too much, it will only show that you have no confidence." Li Han disagreed, "According to my calculation, the business will be affected in the first week at most, but it will recover soon.

"

"Then, is it only for this month?" Liu Chang asked tentatively, and Li Han nodded: "Don't forget that we also have glass handmade burgers. The handmade burgers will be ready in mid-April, Baizhe Cake Shop and Burgers

Once the stores start to interact, customers from the two stores will circulate. If everyone is worried then, let them make bread for the burger restaurant."

"That's right...don't we still have our burger restaurant here!?" Liu Chang's voice gradually regained its vitality.

"Anyway, don't worry about that. This will be a protracted battle. Let's adapt to the situation and take it one step at a time." Li Han said as he came to the kitchen door and looked at Wang Man who was busy inside. "There are some things

They can’t imitate it.”

After hanging up the phone, Li Han pushed open the kitchen door and went in: "Meimei, baby."

Wang Man turned to look at him and smiled slightly: "Husband? Are you done talking?"

"We're done talking." Li Han came up behind her, put his arm around her slender waist, and kissed her neck gently, "Don't worry, I'm here, these are all trivial matters."

"I'm not worried at all." Wang Man said with a cheerful smile, "I'm doing much better than them. The smell of wine is not afraid of the depth of the alley."

"Silly girl." Li Yan touched her braid, "Just keep like this."

He will definitely not be passively beaten, and he will take the initiative to attack, and he already has a plan, but only needs a suitable time. Now his main energy is still on the promotion of the Eastern Front.

At present, the selection of online Shanghai has officially begun, and there are more than a hundred registered teams, and the selection of online Shanghai will not be broadcast live. When the four teams are selected, these four teams will start the eight -semi -finals with four foreign teams.

live streaming.

The next day, Li Yan also obviously felt that the business in their shop was indeed decreased, but the impact was not obvious. The rainbow pudding, starry sky pudding and boutique afternoon tea in their stores were all sold out, but it was not as fast as before.

Then, then

Li Yan asked Liu Chang to consult the situation of the franchisee. Basically, they were all similar. Everyone's business was affected, but the pudding and fine afternoon tea were almost sold.

Overall, even if the business is affected, the daily profit is more than a thousand, so the franchisee is still relatively stable for the time being, and there is no riot.

On the third day, the business in the store returned. At two in the afternoon, a large number of guests appeared on time at the entrance of the store.

Taking advantage of the kung fu of coffee, a white -collar girl who often came to chat with them.

"I went to that Mick coffee yesterday to taste their fine afternoon tea." Speaking of this, the girl's facial features wrinkled into a ghostly face, "It's really not very sweet ...

It feels like imitating your home. "

"Our coffee is a cloud N coffee bean, and the dim sum is also matched according to the unique aroma of this coffee bean, and they are generally imported coffee beans." Li Jia said with a smile.

Imitation, how can I be delicious? "

"So it’ s cheap and not good, or your afternoon tea is delicious. "White -collar girl sighed.

"And the clerk of that shop is still very dragged." The other short -haired girl waiting for afternoon tea on the side also echoed.

"Oh? What's wrong?" Li Yan asked interested, the short -haired girl turned her eyes: "The aunt at the table next to the table overturned the coffee partner on the table, and then called the waiter to help wipe it.

Wipe. No one came for a minute, and then the aunt ran to the front desk to complain. What do you guess what they said? "

Speaking of which, this short -haired girl learned from the employees in the shop, and turned her eyes and said, "We have only a barista here, there is no waiter.

? We are busy! "

"Please, who is the customer?" The white -collar girl sneered, "These foreign brands are like this, even the employees in the store feel that they are superior."

Li Yan on the side was happy to hear: The opportunity for their store marketing is here: He waits for this "high -person".

This result can be said to be inevitable. The new store that has just opened is also a well -known foreign brand. It is still working hard to do activities. At the same time

It is not surprising that the attitude of looking down on consumers is not surprising.

And Li Yan is to use the arrogance of "you love to buy or buy, you don't buy too much" to start a counterattack.
Chapter completed!