Chapter 193 Live Broadcast Reform(1/2)
Ye Lingshuang came downstairs to the kimchi restaurant. Su Tingting and Xin Yu were there, while Li Jiahao and Yao Bin had already driven to sell the food.
Su Tingting said that every store had to stock up on goods before the New Year, so it was a good time to sell kimchi. Li Jiahao was willing to sell more goods in these two days, so that they could have a holiday tomorrow for the New Year.
Just after leaving the kimchi restaurant, the bookstore manager called Ye Lingshuang to stop.
The boss asked her to sign a contract for the live broadcast of goods and strive for a wave of winter holiday sales.
Ye Lingshuang called Liu Sha down, brought several contracts, and signed them together with the toy store and cake shop cooperation agreement.
Liu Sha feels that the workload of live broadcasting with goods is getting bigger and bigger, and it cannot be taken care of in just a few hours at night. If a certain product is sold for a long time, it will affect the display of other products in the live broadcast room.
Liu Sha had the idea to move the live broadcast to a fixed time in the evening, which was indeed a bit inappropriate.
She plans to open another account so that she can also live broadcast during the day.
This is not only her idea, Jiang Liying and Yanzi also have this intention.
So, Ye Lingshuang decided to discuss with them to see how to do it more appropriately.
Come to the live broadcast room on the third floor.
Yanzi and Jiang Liqian are both there.
Swallow's opinion.
Today’s live broadcasts are like a hodgepodge of goods, including food, clothing, labor protection supplies, and hardware and electrical supplies. Now add cakes, children’s toys, and books and test papers. This live broadcast room is like a grocery store.
, the topic is unclear.
Fans have different hobbies and focuses. It is impossible to make all fans like these things. A more professional approach is to divert them.
Yanzi's insights were indeed extraordinary, and Ye Lingshuang praised them greatly.
Yanzi felt a little embarrassed.
"It was analyzed by Xiao Yuan."
It seems that those who are close to red are really red.
Jiang Liying's suggestions are more specific.
It is more appropriate to divide food into one category, clothing into another category, hardware and electrical supplies, and labor protection supplies into another category. It is more appropriate to make a special topic for student books and test papers.
Children's toys can also be separated out individually.
These products follow different types of fans.
Liu Sha reflected a very important situation.
Every night when the live broadcast starts at 6pm, she has to perform a scene of eating a lot. Those fans seem to be less interested and say that her performance is a bit fake.
Liu Sha was also very distressed about this.
Her appetite is not as big as that of Ye Lingshuang. Even if she takes a bite of the roasted chicken and duck, she will be full. But in order to satisfy the fans in her account and satisfy their appreciation requirements, she has to eat.
It makes her want to vomit when she sees meat, so she usually only wants to eat a bowl of noodles, the more vegetarian the better.
Ye Lingshuang originally opened this live broadcast account just to satisfy the fans' curiosity about Taotie Heroine, but gradually the nature changed and turned into a live broadcast to promote goods.
The platform has platform requirements, and eating and broadcasting is no longer advocated, and has even been completely banned. Only those with a tasting nature can continue.
And Liu Sha is more willing to do those live broadcasts and on-site demonstrations of goods.
Several people were discussing, and Xiao Yuan came. He came to see Yanzi.
Ye Lingshuang asked for advice on the spot.
Xiao Yuan had already studied their live broadcast delivery and talked about it endlessly.
"If a live broadcast room does not have a clear theme, it will easily lose fans. Fans have different preferences, so opening a grocery store is not a wise choice. The best way is to have clear pertinence. You can reopen several that are similar to the original ones.
If the accounts are related, we should do a good job of attracting traffic and allowing fans to make their own choices. This can increase the number of fans as quickly as possible. If one anchor is too busy, you can add a few more."
Xiao Yuan's advice is crucial.
After some discussion, Ye Lingshuang asked Yanzi to open three more accounts, one for her, one for Jiang Liying, and one for Yanzi. Liu Sha would use the original account.
Make it clear in advance that these accounts belong to the company. For standardization, it is best to sign a contract. For this reason, Ye Lingshuang registered a Lingyun live streaming studio online.
According to different accounts, different products are classified, and targeted information can be released. In addition, it is not necessary to start the live broadcast at 6 o'clock in the evening. Various accounts can also do it during the day if they have time.
With the new initiative, everyone was very excited. They immediately picked up their mobile phones and wanted to give it a try.
With Xiao Yuan's help, four live broadcast rooms were opened, and three other apartments were temporarily occupied in order not to interfere with each other.
Ye Lingshuang first advertised Jiang Liying's beef jerky, then the cakes from the cake shop, and the kimchi from the kimchi restaurant.
Yuelai Restaurant’s special dishes are only available in the evening.
Linji BBQ Restaurant is on holiday. Mutton skewers, roast chicken, roast duck, roast goose, and sauced pork ribs are temporarily suspended.
Liu Sha’s account focuses on clothing.
Display Sister Liu’s clothing, and then various shoes.
Jiang Liying gave a detailed explanation of some hardware and electrical materials and labor protection supplies.
Yanzi made two videos by himself.
One is children's toys, which introduces all the hundreds of toys provided by toy stores.
One is the high school entrance examination paper provided by the bookstore, with detailed explanations from beginning to end.
This is the first classified live broadcast.
The result is indeed surprising.
Jiang Liying is responsible for hardware, electrical supplies and labor protection supplies, but the number of fans ordering them is actually zero.
This may be related to annual leave.
Jiang Liying was in a particularly low mood. She once suspected that she did not have the talent to bring goods to live broadcasts.
However, in Ye Lingshuang's live broadcast room, she ordered more than 1,000 packages of beef jerky within an hour. This is an unprecedented achievement.
Jiang Liying was simply stunned.
The mood soared from the lowest point to the highest point in an instant. I kept saying "Oh my god" several times. I quickly called my father and asked if there were so many goods at home.
Fortunately, she had the goods at home, so she felt relieved and quickly called Pang Yuan again and asked him to go back and collect the goods.
Pang Yuan was sleeping in the apartment. When he heard that Jiang Liying had made arrangements, he immediately got up from the bed and took a taxi back to Jiang Liying's home.
Liu Sha's clothes were selling very well. As soon as the live broadcast stopped, Sister Liu called. She said that if the live broadcast was to continue in the evening, she would have to change a batch of clothes because the sample stores she provided today
Out of stock, all ordered today.
As for the fashionable leather shoes displayed by Liu Sha, the shoe factory has a large supply of goods and can sell them openly.
Although Yanzi's grades were not as good as Liu Sha's, she still sold dozens of sets of children's toys and more than a dozen sets of high school entrance exam papers.
Yanzi is very pleased to have such results in the first classified live broadcast.
The cake promoted by Ye Lingshuang did not receive an immediate response from fans. On the contrary, the cake shop received n number of consultation calls, all of which were for birthday cakes during the Spring Festival.
As for kimchi, the sales volume is really amazing. Ye Lingshuang never expected that she only introduced it for more than ten minutes in the live broadcast room and actually ordered 2,000 packs.
Some fans left a message, hoping to have this unique taste of kimchi on the New Year’s Eve dinner table.
Ye Lingshuang was speechless.
Li Jiahao and Yao Bin went to the city to promote, and only Su Tingting and Xin Yu were left in the kimchi restaurant.
After finishing the live broadcast, Ye Lingshuang came to the kimchi restaurant to help them stock up.
Su Tingting smiled and said: "There are so many goods, I'm afraid I won't be able to prepare them all today."
Xin Yu didn't care.
"If it doesn't work, just work overtime. According to today's sales, if we can't finish it today, there will be more tomorrow. If we can't finish the preparation tomorrow, we won't be able to take this holiday. Manager Su, what do you say today about getting these goods ready? Absolutely not
Put it off until tomorrow."
Ye Lingshuang smiled.
This girl Xin Yu is quite thoughtful.
"Don't be so nervous. You can work moderate overtime. I don't want you to be exhausted from work. You should have a holiday tomorrow, and I will do the rest."
Su Tingting and Xin Yu thanked them profusely, and their impression of their second boss became much better.
Ye Lingshuang was busy at the kimchi restaurant when Yanzi and Xiao Yuan came down from upstairs.
Xiao Yuan wanted to take Yanzi to go shopping with him, but he hadn't gone shopping with Yanzi for a long time.
Ye Lingshuang quickly agreed not to delay the young couple's relationship. These two people are her main staff, and they will give the green light to do whatever is convenient.
Ye Lingshuang suddenly thought of a question.
In the past, Yanzi had been busy with service work in the live broadcast room. She was busy from morning to night. If she was not given a special holiday, she would not have any free time of her own.
This is anti-human for young people.
Yanzi and Xiao Yuan are in a relationship, but in the past six months, they have rarely been together. They usually rely on mobile phones to communicate and watch videos to relieve the pain of lovesickness.
To be continued...