Judging from the situation, it was impossible not to contact Wang Xuan. Yu Jia, the head of Yangcheng Satellite TV's advertising investment department, did not dare to neglect and contacted Wang Xuan immediately and told Wang Xuan about the problems he encountered.

After finishing speaking, he hesitated and then said: "As far as I know, Yanjing Satellite TV has recently introduced a singing competition program "Super Idol" from Eagle Country, so we suspect that Yanjing Satellite TV is up to something and launches

The navy is setting the pace."

"There is no doubt that Yanjing Satellite TV must be up to something. Just now, "Super Idol" has been officially announced, and the schedule is the same as our program." Wang Xuan said.

Yu Jia was stunned when she heard this and opened Weibo. Sure enough, she saw that Yanjing Satellite TV had posted a Weibo message two minutes ago: "Breaking news, Yanjing Satellite TV has teamed up with Yingguo Geely Broadcasting Company to launch the most popular large-scale singing competition program in Europe and the United States.

"Super Idol" will be launched in China and will be broadcast on time every Friday at 8pm starting from November 20th.

Auditions are currently underway in various places. The audition time is from November 1st to 10th, from 9 am to 5 pm.

A brand new stage, the most popular show, the strongest mentor lineup, the most powerful contestants, everything is in "Super Idol". If you want to be the most dazzling star on the stage, if you are confident enough in yourself, if

If you want to become a super idol that countless people envy, sign up now.

Registration hotline:......

Online registration channel:..."

"The other party is coming very hard, Teacher Wang Xuan, what should we do? Should we stagger the time?" Yu Jia asked.

"The Voice" is currently auditioning, and the audition deadline is November 10th. The broadcast time is also scheduled for November 20th, and will be broadcast on time every Friday at 8 p.m.

In other words, "Super Idol" not only has the same audition time as "The Voice", but also has the same schedule. Who would believe it if it is not for "The Voice"?

But Yanjing TV is so confident, can "Super Idol" beat "The Voice"?

Yu Jia frowned, thinking about it and felt it was natural.

After all, "Super Idol" is a mature program, with the highest ratings in the country. It has been market-tested in Europe and the United States and is widely known in various Western countries. What about "The Voice"? It is not well-known, although Wang Xuan

The teacher is very popular, but the problem is that he is still a complete newcomer in the program planning world. How can Yanjing Satellite TV not be confident?

Of course, it's hard to say that Yanjing TV is specifically targeting Yangcheng TV. Maybe they don't pay attention to "The Voice" at all.

Yanjing Satellite TV spent a lot of money to introduce "Super Idol" from abroad, and it must be broadcast at prime time, either Friday prime time or Saturday prime time. The reason why it chose Friday prime time is because Yanjing Satellite TV has Saturday night

There is already a prime-time program "The King of Crossover Singer".

It is worth mentioning that Suning TV's "The Masked Singer" is also broadcast during prime time on Friday.

In fact, "The King of Crossover Singer" and "The King of Masked Singer" were both broadcast during prime time on Friday at the beginning. "The King of Crossover Singer" was used by Yanjing Satellite TV to attack "The King of Masked Singer".

The effect is also very good.

In the first two seasons of "The King of Masked Singer", the ratings were only about 1.9, which was about the same as that of "The King of Crossover Singer". However, Wang Xuan later joined "The King of Masked Singer" and completely changed the situation.

.That season, the average ratings of "The King of Masked Singer" exceeded 3, forcing "The King of Crossover Singer" to change its schedule from Friday prime time to Saturday prime time.

Fortunately, this season, without Wang Xuan, "The King of Masked Singer" has declined rapidly. The ratings have dropped to 2.2, and it has continued to decline. Therefore, Yanjing TV no longer needs to watch "The King of Masked Singer"

At the very least, the program "Super Idol" does not need to take "The King of Masked Singer" seriously. That's why the broadcast time of "Super Idol" was set to be Friday's prime time.

In other words, once "The Voice" and "Super Idol" are launched, there will be three singing programs broadcast at the same time on Friday prime time, and they are not small, and the competition is fierce.

However, Yanjing Satellite TV is confident. After all, in Europe and the United States, the ratings of "Super Idol" are incredible, and there are many fans in China. There is no reason why the ratings will be hit after it lands in China.

And Wang Xuan is even more confident about "The Voice".

"It doesn't matter, they do their thing, we do ours, and the soldiers come to block the water and the soil." Wang Xuan said with a smile. In his opinion, it is only others who avoid "The Voice".

I want "The Voice" to take the initiative to give in, it's a dream!

"You just said that the advertising investment was not going well, right?" Wang Xuan asked.

"Yes. The talks were going well at first, but suddenly a lot of voices came out that were not optimistic about "The Voice", and then those advertisers cautiously chose to wait and see."

"What advertising prices have you negotiated with advertisers?"

"It's very high. We used your name, and the advertising price is almost based on the prices of popular programs, 40,000 for 8 seconds, 70,000 for 15 seconds, and 120,000 for 30 seconds."

"..." Wang Xuan was speechless after hearing this. Is this price very high? It's not even 5,000 yuan per second. In another time and space, the original advertising price of "The Voice" was 1 per second. The following advertisements

The price has soared to a heart-stopping level, 500,000 in 15 seconds!

"Fortunately, we didn't negotiate or sign a contract, otherwise we would have suffered a huge loss!" Wang Xuan thought to himself.

It's not that Wang Xuan values ​​money very much, it's just that he knows in his heart what kind of ratings "The Voice" can reach. If he signs a contract with an advertiser at the advertising price negotiated by Yangcheng Satellite TV, it will be a good idea.

A real bargain.

After spending so much effort to produce "The Voice", the advertisements were sold at a low price, which made the advertisers cheaper. Wang Xuan was naturally unwilling to do such a thankless thing.

"What about the naming fee? What is the price you offer to those sponsors who are interested in naming "The Voice"?" Wang Xuan asked curiously.

"It's still very high, 25 million for the exclusive title, and 10 million for each company if we jointly name the title."

"..." Wang Xuan was speechless again.

In another time and space, the naming fee for the first season of "The Voice" was as high as 60 million, but Yangcheng TV only offered 25 million, which was less than half. Fortunately, they did not sign a contract, otherwise they would suffer huge losses again.

Wang Xuan discovered that it was a huge mistake to cooperate with Yangcheng Satellite TV in the division of labor and let them be responsible for advertising investment. Based on the naming price and advertising price offered by Yangcheng Satellite TV, after deducting the production cost of "The Voice", even if it can make money, it will definitely

not much.

But you can’t blame Yangcheng TV.

In this time and space, the title fee for programs is not high. It seems that the previous title fee for "The Masked Singer" was only 20 million. Thanks to the explosion in ratings last season, the title fee has increased this season, but it is only 28 million.

Comparing the two, the title price offered by Yangcheng TV for "The Voice" is 25 million, which is not low.

"Teacher Wang Xuan, is it possible that our advertising quotation is too high, so those advertisers are waiting and watching. Do you think we should lower the price?" Yu Jia asked.

"Lower the price? I did a preliminary calculation and found that the production cost of "The Voice" is at least 180 million. If you lower the price again, do you think you can recover the cost?" Wang Xuan asked back.

"Ah? The funding is 180 million? Didn't you say 120 million before?"

"The situation has changed, but it's a good thing. You'll know what happened in two days." Wang Xuan said.

How to put it, in fact, Wang Xuan was not sure about inviting Xu Guanrong and Qiao Ziwei out before. The franchise fee for these two alone was as high as 60 million. If you change two mentors, you can get it for about 20 million. This time, it is 4,000

Ten thousand.

The funds that exceed the budget come from the franchise fee.

"Then what are we going to do?"

"You don't have to do anything, and you don't have to take the initiative to contact advertisers. It won't take long before your investment department's phone number will be bombarded with calls from advertisers. By the way, remember to raise the advertising price for me when the time comes. The naming fee is the most

At least 60 million, and the advertising price per second is at least 10,000," Wang Xuan said.

"Ah? The naming fee is 60 million? The advertising price is 10,000 per second?" Yu Jia suspected that he heard wrongly and repeated it.

"Yes, do as I say. Contact the advertisers you have worked with before and inform them of the price changes to avoid any unpleasantness in the future."

"Can the question really be sold at such a high price?" Yu Jia was a little worried.

It's too high.

As far as the program is concerned, the exclusive naming fee of 30 million yuan has broken the industry record, and Wang Xuan actually wants to raise the naming fee to 60 million yuan!

The advertising price of 10,000 per second has definitely broken the advertising price record for satellite TV variety shows. Even on CCTV, there are not many programs with this price, only some popular programs.

Not long ago, Yangcheng Satellite TV purchased the exclusive first broadcast rights of "The Condor" and signed a minimum ratings contract with those advertisers. "The Condor" became a hit after it aired, and the peak ratings even reached over 4.5, but according to the contract, the advertising price

It’s just 12,000 per second.

And "The Voice" hasn't even aired yet, and it costs 10,000 words per second.

If the person opposite was not Wang Xuan, Yu Jia would definitely be the one who said this and was crazy about money.

"If "The Voice" hadn't been aired yet, I would have thought the price was low." Wang Xuan said with a smile.

"..." When Yu Jia heard this, she really didn't know what to say.

"Don't worry, just do as I say. In just these three or two days, your investment department will definitely be bombarded with calls from advertisers," Wang Xuan said.

...

After hanging up the phone, Yu Jia hurriedly told Wang Xuan's intention to the senior management of Yangcheng Satellite TV.

A group of people were almost shocked when they heard this.

"The minimum naming fee is 60 million? The advertising price is 10,000 per second? How is this possible?"

"Are you crazy? Teacher Wang Xuan won't be crazy because of gains and losses, right? Otherwise, why would you say such nonsense?"

"We offered a naming fee of 25 million yuan, but we couldn't sell it. But Wang Xuan actually asked us to offer 60 million yuan. If it weren't for the teacher Wang Xuan opposite, I would definitely think that he was crazy for money."

...

Everyone was vying to speak, which was a bit incredible.

"Wang Xuan really said that?" the director confirmed with Yu Jia.

"Yes, that's what Teacher Wang Xuan said. He also said that the production budget has increased. It used to be 120 million, but now it has become 180 million." Yu Jiadao.

"..." As soon as this statement came out, everyone was stunned again. After that, there was an uproar.

"180 million? Are you sure?"

"You're crazy! I'm pretty sure that Wang Xuan is really crazy!"
To be continued...