Rekindle the passion

Qi Qi looked at him. Of course she knew what it was like to be a member of the Little White Dragon Group. She didn’t have to beg tourists to sign up, but how great it was to be begged by tourists to sign up!

"I'll talk to the tourists who signed up before, and then... um... I'll talk to Mr. Zhou." Qi Qi whispered.

"Yeah." He Huan smiled and walked out.

Call Zhang Qishan, "Let's train."

Zhang Qishan immediately convened a meeting with the tour guides of Star Travel Agency.

Xingxing Travel Agency is popular all over the Internet. It was Xiaobailong who recommended them. Can they not come?

As soon as He Huan came back, he walked towards the conference room. Zhang Qishan stopped him and pulled him aside.

People quickly arrived. Zhang Qishan walked in and stood on the stage, saying excitedly: "Xiao Bailong has made many tourists sign up for Xingxing Travel Agency! We will follow Xiao Bailong to make quality tourism bigger and better and famous!"

Don’t live up to Xiao Bailong’s expectations!”

This flattery made He Huan lower his head. He was only twenty-two years old. Isn't it bad to be flattered like this by a boss in his forties?

"Everyone welcomes Little White Dragon!" Zhang Qishan waved, turned to the door, and clapped.

There was thunderous applause in the conference room.

He Huan suppressed his embarrassment, walked in with a smile, and looked at everyone.

The tour guides also looked at him.

Zhang Qishan quickly handed the microphone to him with both hands, and He Huan took it with one hand. This boss was a bit too lazy.

"Hello everyone! If Mr. Zhang had given me a chance earlier, I should have met all my brothers and sisters by July!"

Zhang Qishan turned his head and covered his face.

Everyone laughed.

"He Huan, the tour guide of Xingxing Travel Agency, He Huan, the tour guide of Xingxing Travel Agency..."

The tour guides laughed.

"I went around in a big circle and came back, but I think I didn't get lost this time."

The elder brother looked at him with a smile.

"Thank you, senior brother, for bringing out the little white dragon."

The senior brother gave him a thumbs up.

He Huan smiled and went straight to the point: "In the past, information was backward, and people could only find travel agencies if they wanted to travel. Now that information is developed, there are many travel platforms. Independent travel is the general trend, and ordinary travel agencies and tour guides are gradually being eliminated by the times.

Just like tour groups and escorts, the people who once needed us to please have gradually withdrawn from the stage. As tour guides in tourist destinations, we are lucky. But we can no longer do the same thing as before.

Even if the Tourism Bureau does not issue this policy, we must take the initiative to transform and adapt to the needs of the market. What is needed now is professional and personalized tour guides.

Compared with independent travel, in addition to reasonable arrangements for life and itinerary, the most important thing we can bring to tourists is explanation.

The basic function of a tour guide is to explain. Although many tour guides who gave good explanations in the past were not the most profitable. But if you want to survive in the current environment, you still have to rely on explanations.

Everyone has a different explanation style. Today I will mainly sort out the basic knowledge of each route. According to the different group types, the explanation content and explanation method will be adjusted.

Nowadays, the market is becoming more and more segmented, including photography groups, hiking groups, vacation groups, study groups, conference groups...

There are various group types, and we can find a type that we are good at. For example, if you are rich in knowledge and can lead a research group very well, then such a group will look for you first in the future.

For example, if you have good photography skills, then bring a group of old masters and help them find the best angle and the best time to take the best photos, and they will trust you and admire you.

For example, if you are good at singing and dancing, you can lead a group of women and make them happy.

It is said that tour guides are miscellaneous. They should know a lot and be able to receive all kinds of people. This is a basic requirement. But on this basis, we can use our own expertise to become experts in a certain field."

"So Xiao Bailong, what field are you an expert in?" a tour guide asked.

"When he leads the aunt, he is the aunt killer, when he leads the student group, he is the natural science teacher, when he leads the old master, he is the photographer, and when he leads the teacher group, he is the professor!" another tour guide said.

"That's an honor." He Huan said, "But it's true."

The tour guides laughed.

He Huan also laughed and continued: "So I suggest that the tourists should be divided into different groups, and not everyone should be grouped together. If there are similar people, the whole group will be more harmonious. It will also be easier for the tour guide to take care of."

The tour guides nodded.

"You have more experience in leading group tours than I do, but I still want to share my experience in leading quality tours. The first thing is not to treat the itinerary as a task to complete.

As a tour guide, when visiting ancient cities like Dali and Lijiang, you think the most relaxing time is to allow tourists to move around freely, right?"

Everyone nodded.

"But I don't have any other invitations, so I usually accompany tourists to visit the ancient city. Because although this kind of attraction does not charge admission, it is rich in history and culture.

Try to explain it to tourists so as not to make them feel that every ancient city is similar. In fact, it is similar, and all ancient cities have been commercialized.

But it will be different when we go and talk about it. The ancient city is very interesting to talk about, and it is also a place that makes tourists trust you. After that, you can give them some time to play by themselves."

"The main reason is that there is not much to say. After a few words, I just stayed away for a long time. The scenic spots are like this, let alone such a big ancient city." A tour guide said.

Everyone nodded.

"So we can't just memorize the tour guides. We need to do more accumulation. Combine anecdotes with history and culture, and tourists will listen with gusto."

Everyone looked at him and he could talk about Qinghu Lake and the open park. Most tour guides really don’t know what to talk about.

"If you read too many books, you're not afraid that you won't have anything to talk about, but you're just afraid that you won't be able to finish them."

Everyone covers their faces, everyone’s worries are different!

“When you can’t finish talking, you can focus on talking based on your tourists, their reactions, their questions, and their points of interest.

I know that your experience is a complete closed loop from the first second of receiving tourists to the moment of sending the tour group. This is your sales method.

In fact, this method is the same when used in today's quality tours. It's just that you no longer go to pave the way for shopping, but to prepare for attractions.

Tourists will be tired after traveling for a few days, and you have to keep this expectation going. Therefore, the guide words are not written one by one, the scenic spots are not listed one by one, and the cities are not listed one by one.

They are related. For example, if you are in Chuncheng, when you talk about the Yuan Dynasty, Chuncheng became the capital of Yunzhou, ending the central era of Dali. At this time, tourists will be curious about Dali.

You don’t need to talk about it anymore. When you get to Dali and climb Cangshan Mountain, you can talk about how Kublai Khan crossed Cangshan Mountain from Ximatan and broke the Longguan Key Formation, ending the Dali era.

When you arrive at the Three Pagodas and the ancient city, you can talk about the history of Dali, which was destroyed by Zhu Yuanzhang's fire. In this way, tourists will have an overall impression of Dali and a nostalgia for it. It is no longer an Internet celebrity city to take pictures.

Then we arrived in Lijiang and went up to the Jade Dragon Snow Mountain. I talked about the origin of the three flowers, which came from the White Stone God. So who granted the White Stone God? Is it Yimouxun? Who is Yimouxun? King Nanzhao!

It is connected with Dali again. Tourists also know clearly, oh, before the Mu family, Lijiang had always been under the control of the Dali government.

Then to Mu Mansion, why did Mu Tusi escape Zhu Yuanzhang's fire and leave behind Tianyu Liufang? He went to a different fate from the Duan family in Dali?

Then when you get to Shangri-La, you can say that in addition to the White Stone God, Sanduo is recorded in the Naxi epic and also appears in the Tibetan epic "The Biography of King Gesar".

Why do Naxi gods appear in Tibetan epics? At this time, you can talk about the origin between the Bai, Naxi and Tibetans. They were originally three brothers.

The tourists understood again, oh, it turns out that Shangri-La was previously under the jurisdiction of Lijiang. It turns out that the wife of Meili Snow Mountain is the daughter of Jade Dragon Snow Mountain.

Why are the Hengduan Mountains related to each other? This is actually a manifestation of ethnic relations. From Nanzhao, Tubo, Dali, and Mufu, the successive changes in political power between them have sorted out the intricate relationship between the Hengduan Mountains.

After basically clarifying the relationship between the three ethnic groups, half of the history of Yunzhou's ethnic minorities has been clarified. Then to the Dukezong, it can be extended to the relationship between Tubo, Nanzhao and the Tang Dynasty.

That is to say, the trickle you mentioned before merges into the Jinsha River here, passes through the Hengduan Mountains, and surges majestically to become the Yangtze River.

After talking about it all in this way, the tourists feel very satisfied. They feel that they have gained a lot from this trip and have a very deep understanding of Yunzhou.

The advantage of telling it this way is that the tourist is always in the story. He is not just visiting the scenic spots, but following your thoughts on a spiritual cultural journey."

The tour guides all looked at him longingly, not to mention the tourists! They all took notes carefully. They didn't know much about the history and culture, so they had to go back and do their homework based on the knowledge points Xiao Bailong said.

The senior brother looked at him. Tour guides don’t like to share their explanation methods with their peers. Of course, Xiao Bailong is too knowledgeable and has great personal charm, so he is not afraid of others learning from him.

"This is my explanation method. The tourist route is not only a geographical route, but also a cultural and psychological route. Before I pick up the group, I will sort out every point in the route and connect them so that the tourists' feelings are

Progressive and complete.

When you go to every scenic spot and every city, you can bury the next point. It’s what you often call foreshadowing. You should be very good at it.”

Everyone looked at him, then lowered their heads and took notes carefully.

"You should be able to apply the explanation method very quickly. Before, you focused on laying the groundwork for shopping, and the actual explanations of attractions and cities were fragmented.

A tour guide with hundreds or thousands of words cannot support the whole route for several days. Therefore, after you pick up the group, you should do more homework.

Many tourists come to Yunzhou out of curiosity, and what the tour guides say is very simple and eye-catching. For example, fat golden brother and fat golden girl, I still want to criticize. In the final analysis, this is because the tour guide did not do enough homework."

Everyone lowered their heads.

"Tour guides always use the excuse that we are just amateurs and not experts. But for quality tours, I think we should hold ourselves to the standards of experts. Especially when it comes to explanations, this is our basic skill."

Everyone nodded.

"You can make such nonsense of shopping, something that is so unfounded."

The tour guides laughed.

"You just need to read a few more books and develop your own explanation style. You should be able to do it. In this way, the tourists' feelings will be novel and profound.

Yunzhou has been developing tourism for so many years. To be honest, many people have come here maybe more than once. So what is the difference between coming here before, coming by himself, and traveling in a group?"
To be continued...