Ed Bastian finally smiled like a hunter catching his prey.

"Required rules?" Ronald found the analysis part from Ed's file directory. This is a future rule for cable television networks. That is to say, cable television systems operating locally must rebroadcast local broadcasts to viewers for free.

Radio and television signals.

Cable TV networks are all national, and the content compiled by a production team is broadcast nationwide. But like weather forecasts and local news, these contents are needed by local audiences, but TV stations like CNN cannot produce them. They cannot support the whole country.

210 editorial teams.

Originally, viewers of these TV networks could tune into wireless TV and use antennas to watch local programs. However, the legislation the FCC wants to promote is that local cable TV providers must provide content produced by these wireless TV stations, including

On the channel, it must be broadcast to the audience for free on the first 30 channels.

The so-called must-bring rule is that you must bring local news, weather forecasts, traffic conditions and other public welfare programs. Free broadcasting means that it is free for viewers, but the content must be purchased from local TV stations.

This local TV station has brought in two huge amounts of revenue. The first is the licensing fee for the cable TV network to purchase program content from them. The second is the increase in advertising prices after the cable TV network has increased its broadcasting population. Now local TV

The show can now be seen by a wider cable TV audience.

All of this is brought about by the two rules defined by the antitrust law and the mandatory rules in the new bill if it can be successfully passed by Congress.

At present, everyone does not know much about this, so in comparison, the current price of large-scale acquisition of local TV stations is very cheap.

"So we have to speed up the acquisition of local TV stations in various places." Ronald nodded. DDH has already bought several local TV stations from Viacom, as well as the New York regional TV station that Daily News Group acquired in advance. Now if we start a large-scale

Through acquisition, it is possible that before the bill is passed, the number of TV stations controlled will be increased to more than 100, and programs will be broadcast in 100 DMAs across the country.

"Not only that, we can also use the Joint Sales Agreement (JSA) and the Shared Services Agreement (SSA) to bypass the two-machine rule..."

Ed Bastian dropped another bombshell. Many of the 210 DMAs are actually tasteless garbage areas. The real profits are generated by the more than 110 DMAs with relatively dense populations. These places

It is also restricted by the two-station rule and cannot occupy more shares.

But Ed Bastian discovered two methods from directly operated television stations in New York that could circumvent the restrictions of the two-station rule.

JSA is a group of several local TV stations that unite to submit quotations to advertising agencies. If you want to invest in advertising, you should jointly invest in the top eight local TV stations and sign an agreement with two or three of them. This can save advertisers a lot of money.

trouble, thus increasing the advertising revenue of each TV station.

As for SSA, when purchasing TV programs, several TV stations jointly purchase them to reduce costs. For a TV series or a documentary, several TV stations can jointly purchase them, and they can often obtain an average lower cost.

These two agreements not only allow TV stations to reduce costs and increase efficiency, but can also be used to lock TV stations from both ends and actually control their TV stations without holding a controlling stake. Your income and procurement costs are both controlled by both parties.

The protocol is locked, and if you break away, you are likely to lose in the competition.

"So, our main point is to make large-scale acquisitions this year and next, sign more JSAs and SSAs, and ensure that the necessary rules are passed into law in congressional legislation, and that JSAs and SSAs are not regarded as de facto holdings?"

"That's it. We have a once-in-30-year opportunity to become an organization as influential as several national TV networks at a very low cost. A seemingly inconspicuous local wireless station..."

Ronald laughed, and he also understood why Ed Bastian needed to use the platform of DDH to display his ambitions. And only he, the boss, had the influence in politics to ensure that both parties

an important clause.

"Our path is completely given by the antitrust law passed by members of Congress..." Bastian commented that it is not a two-channel rule, but a must-have rule. This market opportunity will not appear. Big TV

The Internet has long since wiped out the oily DMA.

"I love antitrust laws..." Ronald smiled and poured tea for Ed again, and then served refreshments made with Italian sausage.
Chapter completed!