Chapter 410 Low-cost marketing methods(1/2)
“The Judgment Day of Mario Casal…the shocking gamble of a Hollywood lunatic!”
"With a huge gamble of 100 million yuan, can the most expensive movie in history hit the prize pool?"
"James Caan, the actor in the movie Godfather, said that Hollywood now relies on body muscles, not acting skills."
James Cameron finally finished cutting the movie "Terminator 2 - Judgment Day" before the scheduled time. Samsung Cinemas worked overtime in three shifts at flying speed, produced more than 2,000 copies, and sent them to
All over the country.
Of course, the first copy arrived at the Cineplex Odeon Century Plaza Theater in Los Angeles before it was officially released, preparing for its national premiere here.
"Why did Jimmy Caan say that about us? Do we want to fight back?"
Mario Casal of Carocco was a little nervous. He pointed at these reports in the newspaper and tried to refute each one.
"He was talking about last year's movie. It has nothing to do with us. He is not blaming us for Terminator 2." Ronald explained a few sentences for the Italian-born actor. He starred in last year's "Ten Days in Danger"
", it was well received but not popular.
Although it won several Oscars, coupled with overseas distribution, this movie did not earn as much at the box office as the unfinished fifth Rocky film.
"But the Hollywood media doesn't care about this. They just like to take quotes out of context and make assumptions. Look, what does this say?" Casal was a little angry. This movie is related to the success or failure of Carloco and his own adventure.
.How come the media are all unanimous in looking at evil?
"It is natural for the media to take quotes out of context. How can they earn advertising fees if they don't take quotes out of context?" Although Ronald invested some money, his success or failure was not as decisive as Casal's, so he had room to look at it calmly.
"But you are right. Such overwhelming criticism of this movie must be because I did not expect Jim to make this movie so wonderful..." Ronald said with a smile. After watching the finished film,
As a director, I feel that the visual effects of this movie are really incredible.
With such a wonderful movie in hand, there is no need to pay attention to these snobs. They think that with a production fee of 100 million US dollars, they will definitely lose money like "Heaven's Gate" back then. Who would have thought that Cameron can make you watch
See on the screen where every penny burned was spent.
Roger Corman's film philosophy is not to avoid big productions, but to value the money spent. In a sense, Cameron is also inheriting Corman's spirit.
You want the audience to enjoy watching and see something they can’t see elsewhere...
"Then let them scold us like this? Although they will definitely change their views after the movie is released, why am I a little unhappy?" Mario Casal also watched the trial on the big screen.
There are moments when one's heart is completely relieved. The shock that the audience feels when watching such a movie is unparalleled.
"Why should we blame them? We can take this opportunity to use the free space of the media to stir up the hype, and let them do marketing for us for free. Isn't it good?"
Ronald smiled and took out the marketing plan created by Michael Gray and handed it to Casal and the distribution manager of TriStar Pictures.
"Fuck, every one of them here makes me feel good, okay, let's do it." Mario Casal was overjoyed. Ronald seemed to know where the itch was on his whole body, and every one of it was just right.
Got it.
"Hahaha, how about it, I still learned this hype technique from Sean Young..."
…
The premiere was held in the large screening room of Cineplex Odeon Century Plaza Cinema, which can accommodate more than 700 spectators. The reporters at the door were all smiling. It felt like today was like a reporter stationed in the White House during the Gulf War, making entertainment headlines every moment.
news.
"Jimmy, Jimmy, what do you think of the movie? I heard you've seen the preview?"
"I've seen it. It's really, really good. I've never seen a movie like this in my life. It's really good. You see, I'm watching it again..."
James Caan also had a badge pinned to his clothes, which showed the iconic image of Schwarzenegger sitting on a Harley motorcycle, raising a shotgun with one hand. Everyone who came to the premiere was given a badge.
, there is also a black T-shirt with the same stills printed on the chest, allowing guests to choose.
Just because this movie was evaluated by internal test screenings as the best-looking R-rated movie in Hollywood history, many stars came to get some space. Most of the audience were fans of the first Terminator movie, and they came with enthusiasm.
Premiere. Almost all of them put on T-shirts.
"Sylvester! Sylvester!"
The reporters shouted again, and another big name came over there. It was the muscular man who is as famous as Schwarzenegger, action movie star Stallone, and his new girlfriend.
"Hello, hello..." In fact, fans of these action stars are not like those idol stars who only like a certain star. They are basically in a state of rejection towards other idol stars.
Most action movie stars won't watch Stallone or Schwarzenegger, or vice versa.
Stallone regained his self-esteem in the aisle and signed autographs for several fans one after another. Schwarzenegger's salary and script offers were already ahead of him, and often he could only get script roles that Schwarzenegger didn't want.
.
But, hey, no matter what, there were a lot of fans at the premiere of his movie anyway. And today he said he wanted to talk to himself. I don’t know what his idea was. Did he want to cooperate with himself?
People are still coming here, almost all Hollywood action movie stars are here to attend the premiere. There are also Nicolas Cage, Michael Douglas, Billy Crystal and others.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Everyone appeared for a few minutes and answered reporters' questions generously. Perhaps only this kind of purely commercial blockbuster can allow them to answer questions so easily.
Rather than carrying the burden of praising or criticizing a film that affects relationships within the industry.
When Stallone finished his media time and walked into the VIP lounge of the screening hall, he saw Schwarzenegger and Ronald talking together. In a sense, these are the two people he hates most in Hollywood.
So he pretended to go to the side to talk to James Caan, who came first, and listened carefully to what was being said over there.
"What a great premiere, Ronald. But are you really not going to join this cause? I saw Keith Barish's business plan, and it's very convincing. You know what's hot on Wall Street right now
This is a chain restaurant entrepreneurial project. There are very few such opportunities. As long as you can endorse the restaurant, they will reward you with shares. When it develops into a restaurant like McDonald's, these shares will be worth a lot of money. I am
Only best friends would tell them about this project.”
Schwarzenegger and his wife Mary Shriver chatted with Ronald and Diane Lane. He always talks the same thing wherever he goes now, trying his best to get Hollywood celebrities to invest in that restaurant chain with him.
, "Planet Hollywood."
This restaurant specializes in Hollywood stars. The dishes can be said to be a smorgasbord of pasta, pizza, blue corn chips, and bacon cheeseburgers...and of course, Coke and French fries.
But they are full of confidence. With the blessing of Hollywood stars, they can surpass McDonald's, beat Burger King, and become the number one fast food chain in the United States...
"I only invest in stocks in the secondary market, Arnold..." Ronald refused with a smile, thinking, if I hadn't bought stocks in McDonald's and Coca-Cola, I would have been deceived by you.
Fast food means the most orders are made during the meal hours. If you want to make money, you must have simple dishes, order them right away, and eat them right away. Only in this way can you sell the most fast food during the meal. Planet Hollywood, look at such a menu
It was very slow to get the food served. After finishing the burger, the shrimp may not have been served yet... At first glance, it looked like a loser.
This is all the business knowledge that Ronald and Warren Buffy learned. Being by his side did not mean playing bridge with him in vain.
"Okay, if you change your mind and want to try angel investment in startups..." Schwarzenegger was happy. If Ronald didn't invest, he would immediately turn to other candidates.
"Hey, Bruce...do you want to get some original shares of an unlisted company?"
Bruce Willis is also here, and Demi Moore is pregnant with her second child and is about to give birth.
"What's the good thing?" Bruce Willis also heard Ronald talking to him.
"I'm telling you, it's a Planet Hollywood restaurant chain. Do you know why new restaurants can't beat McDonald's and Burger King?"
"I really do not know……"
"That's because they don't have low-cost marketing methods, but we are different. With the reputation of Hollywood movie stars, many fans will go to eat. And they give us equity incentives, so that the money can be used where it should be used...
…This is the power of stardom!”
"I don't know, can they get the stock just by endorsing them?"
"That's pretty much it. This is Keith Barish, a Hollywood producer. He is now in charge of the marketing of Planet Hollywood. He came up with this idea. Isn't he a genius? We will pay some image rights.
Authorization, and then shoot two commercials...and finally wait to get the stock."
"If you say so, I'm interested."
When Bruce Willis heard about this good thing, he immediately exchanged business cards with Keith Barish.
As soon as Bruce Willis left, Stallone walked over quietly and said, "Arnold...the one you were talking about..."
"Sylvester, if you are willing, we three of the biggest action stars in Hollywood are going to become a team. What can't be done? If you are willing, I will ask Keith Barish to come later.
Looking for you..."
Schwarzenegger saw Michael Douglas coming over there, and quickly sent Stallone, whose popularity was seriously declining, to talk about endorsements with the real movie king.
…
The two-hour movie has constant climaxes. The audience experienced motorcycles vs. trucks, liquid metal robots transforming, Gatling vs. helicopters, and other thrilling scenes. The final battle started in the steel factory, which happened to be the end of the first part.
Echoes of the T-800 Terminator crushed to death in the factory.
"Click...bang! Click...bang!"
Sarah Connor, played by Linda Hamilton, loaded her shotgun hard and shot holes all over the T-1000 liquid metal robot that was pretending to be her to deceive John Connor.
But the T-1000's amazing recovery ability allowed him to recover quickly, and Sarah Connor was out of bullets. Just when everyone closed their eyes and waited to die, one of Schwarzenegger's eyes was shot out from the inside.
The T-800 with a metal skull came up from the conveyor belt and blew up the T-1000 with one shot. It lost its balance and fell into the steel-making furnace.
All the people T-1000 imitated reappeared in him one by one, and were finally evaporated to death by the heat of molten steel.
However, there is still one of Skynet's AI chips, which is in the brain of the good T-800 that came to protect John Connor this time. In the end, he would rather sacrifice himself to self-destruct than to change history and no longer bring harm to mankind.
The catastrophe of nuclear war.
"Dong dong...dong dong..."
When the Terminator theme song and the rhythmic drum beats came, the audience burst into tears. This movie made their emotions feel like they were on a roller coaster. They watched the intense secretion of adrenaline.
To be continued...