Duan Lianshan sat down next to Lin Xu. He was afraid that he would ask too much before, so he seemed to distrust Lin Xu, so he held it in his mouth. But now he was so stubborn that he couldn't help but say it!

"What does Boss Duan not understand, but you might as well ask!"

Lin Xu put down his cup and said.

"What I don't understand most is that everyone buys five-foot fabrics in limited quantities. Anyone who opens a store to sell more goods, but we sell them in limited quantities. This is not equivalent to being unable to get along with yourself."

Duan Lianshan patted the back of his hands after saying that.

Yang Min also raised her ears, and she was also very confused about Lin Xu's sales strategy. Although she had guessed Lin Xu's intentions, she still wanted to hear Lin Xu talk about what mystery is hidden inside!

"Haha, this kind of sales method has a special term called: hunger marketing."

Lin Xu said with a smile.

“Hunger Marketing?!”

Duan Lianshan and Yang Min repeated in unison.

In the 21st century of Lin Xu's previous life, thanks to the education of a group of marketing masters led by Mr. Lei, hunger marketing has become a big sales plan. Those who sell mobile phones, houses, cars, and even those who sell hamburgers have launched a weekly limited-available price to make people's appetite!

However, in the current era of focusing on agriculture and suppressing commerce, hunger marketing is still a very new concept. Apart from Lin Xu, the time traveler, there is probably no one else who knows it.

Lin Xu explained: "The so-called hunger marketing, simply put, is that merchants create a sense of scarcity of goods through quantitative sales, create an illusion of insufficient supply of goods, and then achieve the intention of hot sales or even price increase."

"In other words, we use this method to attract customers and raise their appetites."

"I wonder if you have this feeling. Most customers have two obvious characteristics: First, they do not have independent thinking ability, and when they hear that the things from the house are good, they will buy the things from the house; second, most of them like to be greedy for cheapness."

"The first two tricks I used are to promote the public to let the people know that we are selling high-quality and low-priced cotton cloth. The third trick is to arouse everyone's appetite and even create a little panic, making them feel that if they come too late, they will suffer losses and they will not be able to buy it!"

"However, this time I use hunger marketing strategy, not to increase the price of the product, but to stimulate customers' strong purchasing intentions and increase brand awareness!"

"After they compared our fabric with Song Ji's fabric, they knew how affordable our fabric was!"

"Everyone buys five-foot fabric in a limited quantity. As long as the figure is not particularly tall, it is enough to make a piece of clothing. They wear clothes made of this fabric and personally experience the quality of the fabric. Coupled with the gimmick that can only be purchased in a limited quantity, it will definitely become a topic of conversation for ordinary people after dinner!"

"It's hard not to start the fabrics like ours!"

"When our brand awareness becomes popular and the market is gained, it's not too late to increase the price of the product if you want to make more money."

"These three tricks are simple, but the effect is definitely immediate!"

"Just wait and see!"

After hearing Lin Xu's confident explanation, Duan Lianshan and Yang Min's faces looked thoughtful.

Although Lin Xu said it very simply, for both of them, the amount of information about these words is still too large, and it must be digested well!


Chapter completed!