“Taco Bell!”

"Or the PepsiCo behind it!"

"Look at the location of the eye of the storm, California. It should be an attack sponsored by Pepsi and directed by Taco Bell."

Putting out the cigarette butt that was about to burn out in the ashtray on the desk, Carter's face showed no joy at locking in his opponent. Instead, he looked even more sad:

"What do you think their purpose is for doing this? Looking at this action, it no longer seems like they want to compete for the market, but rather. Do you think Pepsi has the idea of ​​​​acquiring HT? It will fully acquire HT and then temporarily delist it.

Merge with Taco Bell and then go public, or simply treat TB and HT as two brands in the same category but with different customer groups, operating independently to monopolize the Mexican food market?"

"Who knows?"

Julian shrugged. In his eyes, although this wave of suppression was fierce, in fact, the process was not responsible, and the other party did not even think about hiding himself.

Whether he looks down on HT or thinks highly of himself, who knows?

"I think you should think about your purpose and positioning now. HT's rapid expansion period is almost over, and its market share is no longer low. It is not easy to think further. In addition, you have also

It is often said that when the economy recovers, people's demand for cheap food will only decrease. This has nothing to do with the materials you use, even if you use good materials, but low-priced food. People will always pursue better material enjoyment.

This is eternal!"

"Yes, the domestic market in the United States is almost there. Rather than spending more money to compete for it, it is better to consider taking the step of internationalization. That may be the next development direction of HT."

Carter nodded and made it clear that he had no intention of monopolizing the Mexican food market in the United States.

In fact, in the catering industry, monopoly is also very difficult. So what if they monopolize the Mexican food market? They still have countless food options to choose from, and the costs and benefits are completely out of proportion.

And this is also an important reason why Carter has always developed his own, and there is almost no competition against Taco Bell. I thought that the other party also agreed with me, and everyone was in peace, doing their own things, and being happy

Make money with your heart.

Who would have thought, this is sudden.

"Taco Bell's situation is very similar to ours. This is where I have a headache. Mr. Rogers and Mr. Robertson, I don't think they can't see that the benefits from monopolizing this niche meal market are not large. But

They are now."

“Are you anxious to raise funds now?”

"I'm not in a hurry. Internationalization is just an idea and has not been launched yet. Even if it is to be launched, early supply relationships and market research will take a while, and these costs are not large, so HT does not need financing for the time being.

"

"Then don't worry about the stock market for the time being. Let retail investors follow the trend of the stocks in their hands. Of course, if you have a lot of spare money, it's not impossible to take the opportunity to buy back some shares. Just focus your main energy on the market.

, how to deal with those negative news, how to deal with it, and the comfort of major shareholders. As long as they do not sell a large number of stocks, or in other words, give them enough confidence to increase the cost of the other party's mergers and acquisitions! This is the best way I think you can deal with it at the moment

!”

"Well, that's what I thought just now. It's just that in the stock market, Mr. Rogers, I see that you have been relatively free recently and have gained some weight. Can you please help me keep an eye on it first? After all, you also own HT stocks!

"

"Okay, okay, I'll just keep an eye on you! You kid, don't even think about tying me up."

The strategy has been decided, all that remains is execution.

Just as Carter boarded the flight to Memphis, investors on the New York Stock Exchange, who did not hold HT stocks, were looking at the abnormal increase in selling orders on the market. Even investors who did not hold HT stocks focused on it.

"Is this offending someone?!"

"I haven't heard of any negative reports about them recently."

"Heh, what, haven't you read the California news? Doesn't that mean there are no negative reports?"

"Can you trust the news in California? Isn't it normal for cattle dung to be found in places where cattle are raised? Anyway, I'm from Illinois, and the corn produced on the corn farm next door to my home is mainly sold to HT. I haven't seen any problems.

, must have been targeted!"

"Is there any big brother who can understand financial reports? Help me read the financial reports."

"Look at whatever you want, don't look! Trust me, this is a good thing. If it drops to $7, just jump in and you're guaranteed to make big profits!"

"Is 7 dollars low? 7.4 is very profitable!"

Amid the divergent opinions, a large number of retail investors have only one thought: the opportunity to buy the bottom has arrived!

Different from the reaction of retail investors, institutional traders picked up their phones one after another after seeing this fluctuation.

There are many ways to attack stock prices, but the logic of prices remains the same: if supply exceeds demand, it is cheap; if supply is less than demand, it is expensive.

From negative reports (spreading dirty water), causing panic and arousing selling sentiment, to selling stocks (increasing supply) and lowering stock prices. The core is the organic combination of the two, working together to suppress the stock price.

The other financial institutions are not too worried about the former. Anyway, it is not directed at themselves. But the latter.

Isn’t this an opportunity for profit?

The stability of the catering industry has also led to a result that the liquidity of the stock is not high. For institutional investors, many institutions hold large amounts and long-term, and only enjoy stable dividend income and convenient services.

For your own customers, nothing more.

Low liquidity means that the cost of borrowing securities is low. Even if someone wants to take some bad dividends and borrow stocks from them, their income will be limited. But in this obviously menacing situation, it can be foreseen that HT

The liquidity of stocks will definitely increase significantly, which means:

"Notice it! From now on, the interest rate for lending HT stocks will be raised to 25%!"

"Dear shareholders and friends, long time no see, I miss you so much!"

Memphis, Tennessee.

Almost as soon as Carter got off the plane, he presided over the extraordinary shareholders' meeting.

Standing in front of the conference room, Carter had a broad and indifferent smile on his face:

"At the beginning of this new year, something unexpected happened, which is not a good sign. But I believe you have all seen our financial report. Our cash flow is stable, and it is not difficult to deal with this crisis."

"Now, on behalf of the HT board of directors, I will announce our response plan. I hope you can maintain your confidence in HT:"

"1. For the most serious issue in the market today, the health issue of raw material production areas. Change the focus of the topic and increase publicity based on pure naturalness and pollution-free. In this step, you can seek cooperation with scientific research institutions and publish information such as 'natural

Reports such as "The nutritional value and meat taste of farmed cattle are higher than those of industrially farmed cattle." Reversing the direction of public opinion!"

"2. In the financial market, after joint consultation with Fidelity Investments, when necessary, Fidelity Investments, State Street Bank, First National Bank of Boston, Mellon National Bank, Pittsburgh National Bank, and Black Flag Commercial Bank will jointly

Repurchase HT shares to ensure stock price stability. John Hancock Mutual Life Insurance Company of Massachusetts will also become our close partner."


Chapter completed!