When you hear the word casino, in traditional concepts, including in the eyes of former Carter, it has always been a business that makes money... no, it should be said to be a money-stealing business!

Whether it is movies, TV shows or novels, casinos are described as a business that is almost guaranteed to make money without losing money. But here comes the problem...

In a political system like the United States, as Carter asked Benjamin:

Since New Jersey can legalize gambling in the state through a collective referendum of 300,000 citizens, why can’t we do the same? Why don’t other states do the same?

You know, New Jersey is not actually a very poor state in the United States. It is an ocean of states poorer than New Jersey...Why don't others do this?

The source of the information about the casino undoubtedly comes from an anonymous guy who loves wearing little red riding hoods. In his words, the reason why he wanted to participate in the casino business was, on the one hand, to invest in a hotel-style casino himself.

The focus of the business is not entirely on the casino. If the casino business is not doing well, simply cut it off and focus on the hotel business, which is not conflicting at all...

On the other hand, New Jersey's location is relatively easier to attract customers from the East Coast. Coupled with his circle of friends in New York, he doesn't need much for a small hotel-style casino.

With many customers and their support, it is basically enough. It is a very low-risk investment, and we have made two preparations.

At that time, Carter asked him curiously:

“Aren’t casinos very profitable?”

"Huh? Make money...haven't you seen that Las Vegas has been losing money in the past few years! The Sands Group has lost hundreds of millions a year. Not only Las Vegas, but also your Connecticut side

Have you not seen the casinos in New York? There are free casino buses everywhere in New York, and they will give you 20 US dollars in gambling money when you get on the bus. If they make money, do they have to spend so much money to attract customers? "

"There are still casinos in Connecticut? Isn't gambling illegal here?"

"Illegal in Connecticut, but legal on Connecticut's Indian reservations..."

Red Riding Hood stretched lazily:

"New Yorkers usually go to Connecticut if they want to have fun, but as the saying goes, no matter how good things are, they will become boring after a long time. Although the casinos on the Indian reservations have that quaint charm, they lack a little excitement. So,

I feel like this is my chance!”

"If you also want to get involved in the casino business, you must remember that you must not expect to make a lot of money! Or you may have been brainwashed by some movies and think that every guest in the casino is a relentless gambler! You are completely

You can think of it as a business like an entertainment club, where guests come in..."

"Whether it's gambling, having a drink or watching a show, 99% of the guests in the casino come here to relax and have fun! As long as you can do this well, your customer flow will increase and you will make money.

I hope that the more people there are, the greater the chance of meeting a real gambler!"

In his mind, he recalled what Red Hat said during the initial chat, and it reminded Carter of a point of view he once saw at Xiaopo Station:

The so-called gambling, what is really addictive is not winning money! It is the desire to explore the unknown that brings about the sense of satisfaction brought by high-intensity secretion of dopamine. And after gambling, the intensity of dopamine secretion decreases, which brings about

The feeling of decadence and decline that comes with it is an uncomfortable low mood. This contrast will make people eager to return to the state of high-intensity dopamine secretion...

If a gambler keeps winning money, it may be very satisfying at first, but gradually it becomes like a routine job. There is nothing new and no change. Dopamine will no longer be secreted for this purpose, and people will get better.

It's getting boring. The same goes for games. I turn on a plug-in and start killing people. It's so exciting. However, after half an hour...

Except for gambling, almost all addictive behaviors are accompanied by strong secretion of dopamine. For dopamine, what it pursues is almost all the exploration of everything that people need to survive:

Explore all substances that may bring energy to human survival...

This is the functional role this substance plays in the human body during the process of biological evolution. In the process of completing this role, it will generate curiosity about various unknown things and secrete them in large quantities to encourage people to explore

and try...

When you are curious, dopamine will be secreted in large amounts, giving people a sense of tension, excitement, and some feelings of pleasure and satisfaction...

If you are addicted to cigarettes, it may be because of nicotine; if you are addicted to alcohol, it may be because alcohol itself is an addictive psychoactive substance, just like nicotine. As for gambling, it has no influence from any drugs or substances.

, it’s just that process, it’s addictive...

Thinking along this line of thinking, the core business core of the entertainment industry seems to have surfaced:

Whether it is a performance or an entertainment project, during the process and design, we must pay attention to some suspense design, and use more contrasting or attractive-looking things as bait to induce the rapid secretion of dopamine...

When there is more dopamine, people will be happy! On the contrary, they will not be happy after they leave here!

If you want to pursue happiness, you can only come back...

Then, be happy yourself!

Perfect!

The casino business is not easy to do. The original purpose of doing this is to attract traffic to the city of Douglas. To achieve the effect of attracting traffic, at least there must be a hot spot, and the scale cannot be small. Otherwise, it will be like a few small beer halls.

Casino, why should others come all the way to gamble or play at your place?

As for investment in big casinos, compare the returns and risks...

Carter himself didn't really want to touch this. On the one hand, he was instinctively opposed to gambling. On the other hand, he had played in nightclubs, but in casinos, he was really amateur!

If you give up the casino business, you have to make up for it somewhere, right?

Otherwise, as a person with inside information, or even the mastermind of this strategy, I would not get any benefit at all. Wouldn’t that be funny?!

Just like that, Carter's eyes flickered, and the next industry suddenly came into view: nightclubs...

Nightclub can only be regarded as a general term. Strip clubs, disco bars, etc. can all be included in this category. So which one to use specifically is debatable...

"Jenny, I might have to leave first. Before going back to school, I plan to go to Japan. There are some things I need to see..."

...

...

"Dear Mr. Alison, welcome to Tokyo!"

When Carter's figure appeared in the arrival channel of Haneda Airport, two men in suits and leather shoes wearing purple lavender-style badges on their collars immediately bowed at an exaggerated ninety degrees.

After the already eye-catching action, these people haven't finished yet...


Chapter completed!