After the heads and heads had finished expressing their opinions, the municipal hotel company representative huddled in the corner of the conference room, sitting there like a slut, not daring to say a word at all...

Of course, they don’t need to make too many noises. In the words of their representative, except that the land of the municipal hotel company is still worth some money, there seems to be no other advantages...

As for the hotel introduction station channel that Han Xue once mentioned, after hearing Carter’s ideas for the construction and management of Home Inns, the representative directly said: No, no, no!

When such a hotel opens, the referral station will proactively come to seek cooperation. This is not a unique channel of the municipal hotel company at all. It can only be said that if we cooperate with the municipal hotel company, the efficiency of channel connection will be higher.

, faster, even if there is no cooperation, this channel will still be used by Carter.

After all, people who open referral stations also want to make money, right? It’s impossible to let a hotel with a higher grade and better environment not cooperate and take guests to old and small hotels. Maybe it will be like this at first, but when the hotel is full

What about after guests arrive? When new guests arrive, will they introduce these people to the new hotel?

Unless they are required by administrative order not to introduce guests to foreign-owned hotels, otherwise, they will definitely bring them!

"This hotel introduction site is your current channel for acquiring customers, right?"

After listening to the opinions of all parties, Carter also raised his own questions.

The location of the hotel is fixed. In addition to people nearby, how do people far away know you? How to find you? In the future, there will be OTA channels to deal with these problems, such as Ctrip, Meituan, etc. Going a little further, there are also

For group channels such as travel agencies, the last part is the customers who come to the hotel on their own, which is also called natural customer flow.

In the hotels where Carter once worked, travel agency channels can usually absorb 5% of the room volume. After all, in that era when the mobile Internet was developed and black tour guides emerged in endlessly, many people would not choose to travel with group tours, so this proportion was not high.

Group business channels, this is a nice name. The general idea is that some companies with relatively frequent business contacts have signed agreements with hotels, such as the minimum number of rooms to be obtained per month. Some are used by local companies to receive customers, and some are used by foreign companies.

Come and sign an agreement to designate this hotel as the hotel for their employees to stay on business trips, so as to avoid some slippery guys from falsely reporting travel expenses, etc...

This part usually accounts for 8-20% of the room volume. This is closely related to the location, grade, and positioning of the hotel, so the data is not absolute. The largest source of customers is the OTA platform, which is absolutely

of!

In almost any hotel, OTA customers can account for more than 60% of the total daily average customers. Because of this, the hotel has to pay 15-20% of the room price to the OTA platform for each room opened.

fee.

The remaining small part is the natural flow. That is, the kind of people who rush to the front desk of the hotel to book a room...

Carter originally thought that in this day and age, there would be no such damn platform to draw a commission from. Unexpectedly, ency, the ota, does not exist, but there will be ency, this new ota model!

As one of the few businesses that he was relatively familiar with, and OTA being the focus of the customer source issue, Carter definitely needed to ask more questions.

"Yes, this is the main source of customers. Bringing customers to the door through people from the introduction station is our most important source of customers besides sending people to pick up people at the station. Generally, every time the introduction station introduces a customer, we will give the introduction

The hard-earned fee ranges from 10 cents to 12 cents, depending on the guest's stay. If the stay is long, it will be more, and if the stay is short, it will be less."

When Carter asked what his major was, the municipal hotel company representative who thought he was just a soy sauce quickly answered.

"And you send people to attract customers yourself? Then it's just like..."

Carter's face was a little weird, and the magical "Stay in the hotel, stay in the hotel! Do you want to stay in the hotel, thirty-one to thirty-one night!" began to echo in his mind...

Isn't this...too low?!

"How does this hotel send people to solicit guests? Please tell me!"

"Okay, okay, this is a group of several nearby hotels. Rent a car from the district service company and drive to the station. Or a crowded gathering place like Dongzhimen, and then you can use your skills. Which one has employees who can speak well and shout?

Which house usually has more customers?

One thing. The cost is the car rental fee shared equally by each hotel. There is also a hidden expense, which is that the driver usually has to give out a pack of cigarettes. The cigarettes are distributed to each hotel in turn, and each family circulates for a day, and the fare is shared equally.

Come down, maybe two or three yuan per family is enough."

"Okay, I understand, thank you!"

After understanding the information he wanted, Carter not only lamented the damn channel fees that could not be circumvented, but also immediately considered the feasibility of letting the municipal hotel company take shares.

In terms of economic calculations, letting the municipal hotel company take a shareholding means that you don't need to spend money on land. At least in urban areas where land prices are more expensive, the land purchase price will be converted into an investment by the municipal hotel company.

Assuming that the urban land price is estimated at an average price of 20 yuan per square meter, one of my stores occupies at least 800 square meters, which is 16,000 yuan. If we open 20 stores in BJ, the land price will be around 320,000 yuan.

.

"Rebirth of the Great Era of Fighting Waves"

And my total investment does not include the laundry center. Just talking about the hotel business, after deducting the land cost, construction costs and guest room decoration, each store is about 88,000 yuan, so I will calculate it as 90,000 yuan. The total

The investment is 1.8 million yuan, which can complete the construction of the hotel. 1.8 million yuan plus 320,000, the total assets are 2.12 million, and the municipal hotel company holds about 15.1% of the shares...

Huh?!

Based on this calculation, it seems pretty good!

Let’s not mention the troublesome resettlement issue, let’s talk about this land boundary! The land in the urban area of ​​bj, let alone the future, is already difficult to buy in large quantities even if you have money, and if you just pay enough, you can’t

With 20% equity, you can get these lands...

And Shenzhen, Guangzhou, and Shanghai calculated similarly, this transaction does not seem to be a loss!

Moreover, after reducing the land expenditure and personnel resettlement expenditure, the US dollar investment for 20 hotels is only about 1 million. It is much lower than the originally expected 1.5 million, which also means that it can continue to increase

With investment, and with the complete team of the Municipal Hotel Company on hand, the speed at which these stores will be put into operation will be greatly accelerated!

In addition to some local snake-like channels, you can also leave it to their people to take care of it, so that you can save some worry...

"I just made a rough estimate. My original plan was to open about 20 stores in bj, and then open some in Shenzhen, the bridgehead for opening up, and the traditional Shanghai. If I can cooperate with your local public hotel company

If so, I think the progress can be much faster, and I have another idea..."

"In addition to the general and economical chain hotels, I plan to create a slightly higher-end brand..."
Chapter completed!