"You are the boss, you have the final say...I just feel..."

Genas' face was extremely strange. He admitted that what Carter said was partly true. But...

"Are you sure you are doing this to keep customers surprised? Instead of keeping them suspicious? You have to be careful about getting a dark dish in our ht at any time?!"

"Hahaha, no, no! We're not forcing him to give him the food he wants. We'll still give him what should be given! Well, we can also make a little easter egg. For example, you can see what material it is made of.

A card, without affecting food safety, hide it in dark dishes... No, this word is not nice, call it Taco Assassin!"

"These series of dark dishes are like assassins hiding in normal, delicious food. Wait until the prey relaxes their vigilance, and then give their taste buds a fatal blow! In the assassin food, secretly insert a card, don't

Too small, be careful of being eaten by mistake..."

"If someone can collect all of our current assassin cards, when he comes to us angrily with these certificates to argue, we can give him a surprise gift!"

When an evil idea arises, it is often followed by a series of evil ideas. Seeing Carter going further and further off the mark in alternative marketing, Genas quickly reminded:

"I advise you to be cautious! Restaurants still have to consider delicious food. This is the fundamental thing. Many customers may blacklist you immediately after eating undesirable food and will not patronize you again in the future.

Where are the effects you mentioned..."

"That's simple. 'Assassins' are not allowed in takeout. Only when it is for dine-in customers, the store manager decides whether to send out this 'surprise', and after sending it out, he is always ready to replace it with normal food...

Then, let’s add a free cup of Coke!”

Carter slapped his forehead and spoke enthusiastically, not paying attention to Jinas' worries.

"It's a free gift. Even if they are pranked, most customers won't be too angry, right?"

"I feel like there might be trouble. For example, if you meet a customer who is really in a bad mood, and then you tease him like this, maybe..."

"Yes, let's talk about this later. Anyway, I want to say that dark cuisine also has its value. Should we do this activity, how to do it, and how to choose the right prank target, we will discuss these later! The R&D department is still very important.

Yes, you can add this later."

Thinking of the head loss incident at a certain train station, Carter could only shut up.

Although in theory, the store manager is not a Biao, who would go up to punish someone when he sees them in a bad mood... But in fact, Carter really can't guarantee that there will be some store managers with negative emotional intelligence under his banner...

.

If a vicious incident occurs, the damage to the company's reputation will be huge!

"Okay, I understand! Then there is our internal team responsible for the IPO, and the external team...Now that you are here, how about you take charge of this aspect personally?"

"I... OK, none of us have this experience anyway, it's the same for everyone. It mainly depends on the external team. Have you selected the consulting company?"

When he heard that Genas asked him to be responsible for ht's IPO, Carter's first reaction was to refuse. But then he thought, forget it, they are all fledglings, it might be better for him, at least he still knows some people on Wall Street

Well...

"By the way, let Anna join this team. Let her learn from it and learn more about it!"

"Good! IPO consulting, I personally prefer McKinsey. After comprehensive quotation and company strength, their price/performance ratio is relatively high. This is also an old consulting company. Regarding various matters regarding IPO, what should I pay attention to? Their consultants

It should be clearer. In addition, their headhunting capabilities are not weak. When our project is in progress, if we encounter any manpower gaps, they will be able to help us fill them in time..."

"In addition to McKinsey, I also plan to introduce another company as a consultant, which will be discussed later..."

McKinsey...Carter nodded...

"Okay, let's take them. I have an impression of this company. It is really very efficient. Audit..."

"Deloitte accounting firm!"

"Legal affairs..."

"Kravis Law Firm, we entrust them to adjust our organizational structure, change registration information, and register share capital. It is very efficient and has a basis for cooperation!"

After quickly reporting the key members of the external IPO support team, Genas added:

"These are all well-established firms with historical performance guarantees. The expenses are a bit higher, but I think they are the most suitable and worry-free for us!"

"That's right, none of us have IPO experience. Since we don't know how to do it, then don't worry about money. As long as you do a good job, you will spend the money you should spend... On the capital side, have you ever had any contact with a big investment bank?"

"There are some, here is the list. I personally prefer to cooperate with Goldman Sachs! That is to give Goldman Sachs an IPO consulting entrustment, forming a model of 2 consulting entities and 4 or more investment bank underwriters. To avoid unilateral bets, you can also

In external teams, introduce a little competition mechanism to them appropriately!”

While Genas nodded, he took out a detailed introduction about Goldman Sachs and handed it to Carter. At the same time, he continued:

"Wall Street... will only unite under special circumstances. In normal times, there are too many behaviors that compete with each other for the market. Especially for the specific executor, the more say he has on behalf of the company behind him, the greater his personal performance will be."

The better it looks. So I played a little trick in this aspect..."

"Well, not bad..."

Carter, who was looking through the Goldman Sachs information in his hand, responded casually. Just like what he just said, spend the money you need to spend. As long as more money is spent at Goldman Sachs, ht's IPO can be stable and proceed smoothly.

, the final income will be much higher than these expenses!

As for Goldman Sachs, Carter had heard of their name. But specifically, he had only heard of it but never seen it. At this time, after carefully looking at the information, Carter really had some understanding of this world-class investment company...

Goldman Sachs, founded in the 19th century, had been involved in stock underwriting and IPO business as early as the beginning of this century. In 1981, although it was not the largest market maker in the US stock market, its size still cannot be underestimated. Especially in the 1970s,

Goldman Sachs' anti-hostile mergers and acquisitions business was booming at a time when hostile mergers and acquisitions were prevalent.

Goldman Sachs, Morgan Stanley, and First Boston have chosen two completely different paths: Morgan Stanley helped the companies that were maliciously acquired and made a lot of money; while Goldman Sachs, on the other hand, made great efforts to protect the companies that were maliciously acquired.

Acquired companies...

Just reading the description, Carter was almost moved. After all, in the words of Goldman Sachs: "We do this to protect the long-term interests of the company itself and its customers!"

If you say this, it is a righteous and solemn speech, majestic!

But just like what he did, Carter couldn't believe even half a word of these descriptions.

However, Carter believes that text descriptions can be deceiving, but data cannot!

Revenue from Goldman Sachs' mergers and acquisitions business was only about $600,000 in 1966, but it jumped to $90 million last year!

Although there are factors in this that Goldman Sachs is also taking advantage of the opportunity to make money, it also reflects a problem: that is, he is really helping his clients! Otherwise, who can trust him and give him money?

Is he here to protect himself from malicious takeovers?!

There is nothing wrong with capital making money. If Goldman Sachs worked so hard to protect a company that was maliciously acquired and still didn't make a dime, then Carter would be suspicious!

Based on the case description and revenue performance, Carter feels that Goldman Sachs’ attitude towards customers is at least the same:

When clients can bring returns to Goldman Sachs, Goldman Sachs is its strongest backing!
Chapter completed!