"Hey, how did you come up with the idea of ​​selling tacos?"

Two days later, that is, the day before the formal talks.

Standing on the hill next to the Port of Savannah, Carter looked at Shoichiro Toyoda in front of him, as well as Creel, and the Port of Savannah further away. Akio Toyoda looked at Carter...

“It’s cheap!”

Carter didn't want to deal with this guy.

I have been accompanying this group of Japanese people around for the past two days. Except for a few words with Shoichiro Toyoda on the first day, he was basically a companion after that.

Listening to Creel introducing the other party to what is good and what is great, and then listening to that cockroach, oh no, Shoichiro yo yo yo yo. The sense of participation is really a bit low. And the few sense of participation are from the right person next to me.

It was given to me by a young man who was a little too enthusiastic.

At first, Carter didn't care. But gradually, Carter became confused...

You say you are a translator, but you do a good job of translating instead of doing your own job. Instead, you go around asking questions every day. Even a fool knows you have a problem, right?!

"That's it? It's gone?!"

Akio Toyoda was stunned. The core selling point of HT is that it is cheap, yes, but for this reason...

"It's gone! Otherwise, what else do you want? Every era has its own products. In times of economic difficulty, cheapness is the biggest advantage. As for the others, they are all add-ons that are better if they are available and can be used without."

"Then what do you think, if Toyota wants to take root in the United States, using your thinking, what do you think we should focus on as our core selling point?"

"What do you think?"

The elder in front moved, and after Carter said a word, he quickly followed.

Carter felt that this guy seemed to realize that he didn't believe his fabricated identity at all. Now the questions were getting more and more explicit, and he almost had the word "Toyota" carved on his forehead.

"You mean, fuel-efficient? I know that, but based on this alone, it seems that the market share has not been particularly high in the past ten years!"

Quickly catching up with Carter, Akio Toyoda was still asking.

"Didn't I just say it? Times are different, and the gas prices in the United States were so low at that time! Eight-cylinder engines can be seen everywhere on the road. Ke Jinzao, what do you think of it now? I feel bad about the gas money when I drive a Mustang now, okay?

"

"Hmm... That makes sense! But I still feel unsafe. Do you have any other ideas?"

"Please, it's up to you Toyota to figure it out on your own. What can I say?"

Although he was a little irritated, Carter still had to continue talking in order for the factory to be successfully launched and for the Toyota factory to survive:

"If you have to pay attention to something? It's customer experience! Just like my ht, you must understand what your consumers want! You can build whatever they need. In this way, how can the product be made possible?

Can’t sell it?”

When talking about consumers making whatever they want, Carter suddenly thought of Wuling Hongguang, which was once known as the light of domestic products. This thing is simply a typical example. Everyone laughs at Wuling Tu, everyone laughs at Wuling La, but it just doesn’t happen.

On the road, Wuling Hongguang can be seen almost everywhere...

For the United States, a country that popularized cars as early as the 1920s and 1930s, cars are really just tools, and people often choose tools based on a very simple criterion: Does it work well or not?

"Then tell me, what kind of car do you Americans want?"

Akio Toyoda chewed on Carter's words, as if he had caught some inspiration, but he didn't seem to have any. In his desperation, he even ignored the "you Toyota" in Carter's words...

"I can't represent American consumers. It's useless for you to ask me! If I have to say it, the leather should be durable, fuel-efficient and reliable!"

Following the crowd in front of him, he walked down the hillside and slowly approached the interior of the port. Carter said as he walked...

"As you can see, the United States is a place with a vast land and sparsely populated areas. It is very inconvenient to repair a car, and repairing and maintaining a car in the United States is also more expensive. If your fault repair rate can be one-third lower than that of other cars,

, then for consumers, the money they can save every year is a lot!”

"But Toyota has already done what you said!"

"Then it depends on the road. If there are many cars on the road, you can copy them... Oh, no, what kind of car should I make? Make sports cars more sports cars, and make performance cars more performance cars! Also, sedans must be big! There is no market for small cars in the United States.

Yeah, I can’t even put anything in it. Forget it, just get in the pickup truck!”

Toyota's pickup truck...well, Africa's armored forces!

After Carter finished talking nonsense, he suddenly found that the people in front of him had stopped at some point and were looking at him...

Under Creel's cannibalistic gaze, Shoichiro Toyoda suddenly walked towards Carter with a smile.

"Mr. Black is right! As of now, Toyota's best-selling model in the U.S. market is the Hilux. In addition to pickup trucks, the second is the Land Cruiser LC55. Although these two models are both considered the best in the U.S.

It's a family vehicle, but compared to a real family vehicle, I always feel like it's missing something."

"So I don't plan to move the Hilux or Land Cruiser production lines to this new factory. The family car field is the market we really want to conquer. I always believe that innovation and breakthroughs are what make a car company

The basis for survival! Just like back then, our Japanese government issued a stringent restriction standard on exhaust emissions."

"When many car companies complained that the laws were too harsh and the performance requirements were simply difficult to meet, we at Toyota worked hard. While overcoming the emission problem, we also developed new energy-saving technologies. That was a turning point for Toyota.

,Similarly, if we want to build a factory in Left Georgia, then I hope that this can also be a turning point for us! A new breakthrough!"

Shoichiro Toyoda spoke slowly, while behind him Creel winked wildly. He was afraid that Carter would suddenly say something random and ruin the cooperation.

"Since the requirements have changed, how to change and where to change is what I need to consider now. Mr. Black, I would like to ask you, if I want to build a new flagship product in the United States, what do you think

Which car should I bring to the production line? And how can I improve it?"

Carter looked at the smiling Toyoda Shoichiro in front of him, and then at the winking Creel behind him. He was speechless for a moment. He didn't even know what models Toyota had these days. How could he answer?!

But looking at Toyoda Shoichiro's playful eyes, Carter knew that he had to answer now. In desperation, Carter suddenly remembered a joke that someone in his previous life made fun of Chinese people buying cars:

It doesn’t matter what model it is, in China, if you don’t add an L and a long wheelbase, you won’t be able to sell it! Audi needs an L, Mercedes-Benz needs a dead bird logo... In short, if you don’t lengthen it, you won’t survive!

So in the United States...

"Big! Bigger! It doesn't matter the model, the key space is big!"

“Plenty of space?”

Zhang Yilang was stunned. He didn't expect that he would hear such a rude answer. After all, this was not a chat between young people. Unexpectedly, Carter wasn't done yet:

"Yes! As long as the space is large and the maintenance cost is low, this car can be sold! Of course, it would be better if the power could be more powerful!"

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Chapter completed!