"What's the problem? Aren't we just selling fried chicken?"

Hearing Carter's exclamation, everyone gathered around. Seeing Carter's surprised expression, Anna stood up first and took over the topic. She didn't understand what her brother saw on the fried chicken menu in a fried chicken restaurant.

So surprised...

As everyone knows...

The KFC that Carter was really familiar with was a fast-food restaurant consisting of fried chicken wings, burgers, egg tarts and other items. At this time, Carter looked at the picture in his hand that had no burgers, no French fries, and only a Coke.

The fried chicken set menu makes my scalp numb.

At this moment, he seemed to understand why when he first joined, the customer service's first question was to ask if he had a restaurant. Looking back, thinking about it, the subtext was actually very obvious at the time...

People who join KFC these days usually have a fairly mature restaurant before they choose to join KFC and expand a fried chicken category. But now...

"Forget it, help me make some fried chicken first."

Carter, who was extremely regretful that he had never come to visit before, was a little irritated and frustrated and ordered a fried chicken. Suddenly, he thought of all the things that had happened since he decided to invest in this restaurant.

In hindsight, Carter discovered that this problem was actually easy to find. First of all, the name KFC...

kentucky fried chicken,Kentucky fried chicken...

People have told you very clearly that it is just a fried chicken restaurant. It is not a relatively complete fast food restaurant like McDonald's at all. Just like those Korean fried chicken restaurants in later generations, they only add rice cakes to you, so what do you expect?

?

Next, look at the menu. The KFC menu at this time was extremely simple, just called Kentucky Fried Chicken. After Joey brought a piece of fried chicken to him, Carter took a bite.

The taste is exactly the same as what I had eaten on the road before. It is similar to the original flavor chicken of later generations, but the salt is heavier. In addition, there is no spicy chicken wings or New Orleans chicken wings at all!!

For such a thing, Carter finally understood why this restaurant was always half-dead. If it continued to operate like this, even if the gas station was busy, it would be difficult for this restaurant to have any major development.

"Carter, what's going on?"

Seeing Carter gnashing his teeth on the fried chicken, Anna pulled up the chair with some strangeness and sat down next to Carter.

"I realized that I had done something very stupid. Let's not talk about it. The dishes in this restaurant are too few and must be rich..."

It’s all the fault of saving money~

Carter sighed, "It's really cheap but not good goods, good goods are not cheap!"

When Carter was choosing a restaurant, it was not that he had not considered McDonald's, but now McDonald's has spread all over the United States, and the corresponding franchise threshold is much higher than KFC. For example, the choice of restaurant manager is subject to the constraints of McDonald's headquarters, and must be

You have to go to that Shiraozi Burger University for some training. There are also various supplies, production standards, etc...

Comparing the two, Carter chose KFC for its cheap and convenient options. The result was good, he dug a sinkhole for himself...

"Are you saying that we should be like McDonald's and sell hamburgers, French fries, etc. as a piece?"

"Yes! These are necessary. Fried chicken alone cannot satisfy the dining needs of the drivers. Burgers must be made. Later I will try to find a supplier of bread slices... Chicken is easy to say. We have no shortage of broiler chickens in Georgia.

Or just use fried chicken, wrap it up, and add some lettuce leaves, yogurt, etc..."

After chewing the last piece of fried chicken, he threw a chicken bone on the plate and said firmly. Following the idea of ​​introducing hamburgers and other meals, Carter suddenly realized that it seemed okay. This problem was not what he had imagined.

It's so difficult to win.

Apart from how to develop food and adjust the taste, he only thought about the problem from the perspective of supply. Carter found that he was really blessed with that taste...

Southern states have always been traditional agricultural states in the United States. As Carter just said, there is no shortage of broiler chickens in Georgia. Even beef does not seem to be a problem. Because the state with the largest scale of beef cattle breeding in the United States is Texas.

Sizhou...

"By the way, there are also beef burgers. What about Angus beef burgers, and then add pickles, cheese and other messy things? We have to do this too! Well, you can also consider this direction, don't focus too much on the chicken.

.Of course, if you can use chicken, it would be the best!"

"That Mr. Black..."

As soon as Carter finished speaking, Chris raised his hand.

"Just call me Carter. What suggestions do you have, Chris? And everyone, everyone can make suggestions together. We will work together. If the products sell well and the restaurant is successful, you can also use this model to open a business in the future.

It’s a restaurant of its own.”

After thinking about his unique advantage in the supply of raw materials, Carter's mentality became much calmer, and he waved for everyone to sit down and chat together.

Now that everything has been done like this and messed up, I will be angry and angry but will not let things go back to the past. Instead of being incompetent and upset, it is better to find a way to remedy it quickly...

"Okay, Carter. I want to say that if the business is good and the restaurant grows larger, it is more cost-effective to choose chicken than beef. Because when making burgers, only chicken breasts are suitable for making patties, or mincing them completely, and then

Glue into patties. But remove

For meat from various parts such as chicken legs, the process will be much more complicated, and the amount of meat produced by each chicken is limited. Therefore, when you want to meet a large demand, you must either build a special mechanized slaughterhouse, kill the chickens, extract the meat, and then make

Meat pie, or you need a lot of workers..."

"I think I understand what you mean. What you want to say is that if you want to go big, like McDonald's, then I have to choose beef to make patties from the beginning. This will easily form a standardized concept and let people

Customers remember the characteristics of our burgers. Is that what you mean?”

Carter blinked, mentally appreciating Chris's suggestion. Theoretically speaking, the price of beef in the United States is not expensive, and is basically the same as chicken breast. The price difference between the same amount of beef and chicken breast is less than 1 dollar.

If we look at it from the perspective of the Chinese, it would definitely be better to choose beef! After all, it is cheap and the meat quality is good. But Carter, who had just suffered a loss due to the original impressionist operation, did not dare to think that way anymore.

Instead, let’s go with the current actual situation. Broiler chickens are produced in Georgia! Beef cattle are produced in Texas! From a procurement perspective, it’s easy to say that there is no difficulty. But if the beef from Texas is shipped to Georgia, there will be more for no reason.

A higher shipping cost.

So when he made suggestions again, the first thing Carter said was chicken patties. But now that he thought about what Chris said carefully, it was not unreasonable.

Of course, this is not to say that the scale will be bigger in the future. That was just Carter mentioning it in passing... What Carter actually thinks is that if he buys chickens from Georgia now, he will hire people to kill the chickens.

The cost, calculated may be higher than the transportation fee of beef!

Considering the status of the United States as a major beef consumer country, the market acceptance of using beef to make patties should be higher...

"Yes! I... I was just reading a book about burger fast food restaurants like McDonald's and Burger King. I thought before that our product is too single. So I wanted to see how McDonald's does it, and then you can come
Chapter completed!