Even if I am short of money, it is not at this point. If you feel that saving for a house is meaningless and makes no contribution to society, you can also invest in projects with more positive significance."

"What project?" Tuo Haili's eyes shone again.

"Making branded clothing."

This is the advice given by Luo Xuan.

This time I returned to my hometown. In addition to wanting to come back for a visit, my biggest purpose was to communicate with the county's planting directors: Rongwei County is a major county in the production of textile machinery products.

It is also an important part of the Tianchao weaving and dyeing industry.

If you are always satisfied with producing some textile raw materials and some base fabrics, you will obviously not be able to earn too high a profit.

The world outside has actually undergone earth-shaking changes at this time.

Don’t think that everyone is still stuck in the old state of “just having clothes to wear”. In fact, in large and medium-sized cities, many residents have begun to have brand awareness.

Otherwise, when buying sheets, why should they look for the "Shanghai National Cotton Factory No. 6", and when buying underwear, they have to rely on connections to buy the "Workers, Peasants and Soldiers" brand?

There are also "Shuangyan Brand" and "Youyi Brand" knitwear produced in the northern dock city, "Zanghu Brand" socks produced by Hongdu Knitting Factory...and so on.

The majority of citizens in Datong City have already developed brand awareness.

In fact, the living standards of some higher-end people are far higher than those of ordinary workers. The knitting brands they pursue are not cheap, but they are rarely available to the public.

So much so that everyone has formed a misunderstanding. Everyone thinks that people living in this period have similar lives and are almost equally poor.

But everyone has overlooked one fact: in Youyi Store, there are still furs that cost several thousand yuan each.

Just like Qin Huairu's family, it is difficult for them to have a meal of meat.

But at the same time, Deputy Director Li, will his material pursuits only stop at eating meat?

I'm afraid the pair of leather shoes Deputy Factory Director Li is wearing is enough for Qin Huairu's family to eat pork for more than a year...

Therefore, in fact, as everyone's economic conditions improve, those with better economic conditions do not have a little brand awareness.

It's just that it's still a seller's market after all, and there aren't many options for everyone to choose from.

As long as the quality of the products produced by any manufacturer is not particularly poor, they will not have to worry about selling them.

On the demand side, there are not many requirements.

Those manufacturers who lack motivation and have little pressure will inevitably focus only on the use of practical materials and the pursuit of durability, while neglecting brand building.

This has resulted in the current situation that there are not many truly well-known brands on the market.

but,

Precisely because there are very few brands on the market at this time, it’s easy to draw on white paper!

When conditions permit in the future, in this seller's market environment, just take a brand to a radio station or even a TV station and shout about it...

The name of that brand will definitely be heard all over the country immediately, making it unforgettable.

In this atmosphere where none of these guys have ever seen advertising, whoever has that kind of advanced awareness will be willing to smash it.

If you want to build a brand and make it widely known, it is not very difficult to do it.

Moreover, the most primitive and earliest advertisements in China were actually "indoctrination" hard advertisements, equivalent to "Yan Wu, Yan Wu, a song brings love...".

No one understands what soft-text advertisements are, and these frivolous operations are promoted from the ground up.

If only we had to wait until it was reopened.

Just go to Xiangjiang to register a brand, then go back to the mainland to find a manufacturer for OEM production, and at the same time follow up with various advertisements.

In this way, a "well-known brand" can be born at any time.

After listening to Luo Xuan's explanation, Tuo Haili's big beautiful eyes widened: "On the premise of ensuring excellent quality and novel styles, in fact, the so-called brand is telling stories... How can it still be operated like this?"

"What do you think?"

"If I tell you about clothing brands, you won't understand them very well."

Luo Xuan laughed and said, "Just talk about those well-known tea leaves. There will definitely be no problem with their quality... But the question is, are they really worth that price?
Chapter completed!