Luo Xuan greeted the commune director and Liu Fugui, turned around and prepared to leave.

"Wait a minute, Luo Xuan. I have a problem here that I find very difficult. You come to give me some advice, what should I do?"

Liu Fugui said, "This is not the last time. Our agricultural machinery factory has allocated a large amount of money to support rural construction.

But the problem is that the current sales situation of our agricultural machinery factory is very poor.

If we continue to increase our efforts to support rural construction, on the other hand, our products will be backlogged in the warehouse.

As a result, it will become very difficult to maintain daily operations in our factory.

Now that I happen to have you here, let's discuss it and see if there is any solution."

At this time, it was just about the beginning of spring.

Production teams in various regions have little interest in purchasing drum machines and threshing machines.

so,

The originally prosperous agricultural machinery factory has now entered the off-season.

In addition, Liu Fugui followed Luo Xuan's suggestion and allocated a large amount of funds to help rural members.

This has caused a serious shortage of working capital for agricultural machinery factories.

Hearing Liu Fugui say this,

Luo Xuan spread his hands: "Boss, you think too highly of me, right? I don't know anything about sales."

After saying that,

Luo Xuan and Chen Xiaoduan left the office without looking back.

"You boy!"

Liu Fugui chased after him, "Let's go, let's go, it's noon now. I'll take you to the catering service club, and we'll talk while we eat."

Luo Xuan chuckled: "That's more like it. You know very well that I don't want to show off in front of those commune leaders, but you just wanted to ask me in the office."

Wait until the three of them were seated in the private room of the catering service club.

Luo Xuan asked: "How many competitors do you have in the market now?"

"There are two large-scale enterprises, one is Ningsui County Machinery Factory-->>

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.There is another company, Yandu City Machinery Factory, which also produces drum machines and threshing machines."

Liu Fugui said: "The price they sell is cheaper than what we sell."

Luo Xuan said: "What about quality? Is the difference in quality big?"

Liu Fugui said: "Because we have comrades from Nanhua Palace and you occasionally come to check our quality.

Therefore, the quality of our agricultural machinery factory should be slightly better.

But our threshing machine sells for 195 yuan each. But the threshing machines of these two machinery factories sell for 153 yuan. There is a huge difference of 42 yuan."

Luo Xuan waved his hand: "Price is not an issue. What is important is to highlight the selling points of our products and increase marketing efforts.

If the sales method is right, brass can be sold at the price of gold.

In the same way, if you give a piece of gold to a layman who doesn't know how to sell it, he will eventually be able to sell it for the price of brass.

Now let me teach you a way: send all the sales staff out!

Let them try their best to seize the warehouses of supply and marketing cooperatives in various counties and cities. Move all the agricultural machinery originally stored in the warehouses of your machinery factories to the warehouses of those county and city supply and marketing cooperatives.

In this way, won’t the funds be withdrawn?”

this period,

But there is no such thing as actual sales monthly balance, account period, or anything like consignment sales.

Between units, payment is made in one hand and delivery is done in one hand.

They even make payment first and then ship the goods.

Since they are all state-owned entities, no one is afraid of defaulting on their debts.

Only in the later stages of development did collective enterprises and public enterprises in various places suffer from poor efficiency, causing everyone's liquidity to be very tight.

In the end, it led to the emergence of countless "triangular debts", which made these companies that were already having operating difficulties even worse.

The situation at that time was such that "triangular debt" was so serious that the state established a "Triangular Debt Special Cleanup Leading Group" specifically for this purpose.

But during this period.

For Hongxing Agricultural Machinery Factory, as long as the goods are sent to the warehouses of other supply and marketing cooperatives, there is no such thing as "difficulty in collecting payment".

This is equivalent to that as long as the agricultural machinery factory can push out the goods, it can receive a large amount of cash back.

After listening to what Luo Xuan said.

Liu Fugui shook his head, "It's still early to harvest rice! How can those supply and marketing cooperatives' retail stores be willing to spend money to purchase goods?"

Luo Xuan chuckled, "Comrade Liu Fugui, first of all you must know one thing: there is nothing in this world that cannot be sold!

Even if it’s shit, it has to have a shit price.”

Chen Xiaoduan frowned and said, "Luo Xuan, you mean that the prices of agricultural machinery in our factory have also been reduced? Relying on low prices to seize other people's warehouses?"

Luo Xuan shook his head, "In a price war, you will harm others but not yourself. In the end, no one will make any money."

"Deputy Factory Director Liu, can you imagine that the director of the supply and marketing cooperative in our commune puts the profit of the unit first?"

Luo Xuan said: "That's not the case. What he pursues first is his own work performance. Supply and marketing cooperatives at all levels have a lot of working capital sitting idle on their books."

"In this case, let's give him a performance!"

"Hold an ordering meeting. If the supply and marketing cooperative in each commune orders 20 drum machines, they will receive 2 drum machines as a gift. If the county-level supply and marketing cooperative orders 100 drum machines, they will receive 10 as a gift."

Luo Xuan said: "In this way, when they make monthly reports, they can tell their superiors how many drum machines they have 'won'. This will also create benefits for the unit..."

.”

During this period, the supply and marketing cooperatives' business philosophy was not flexible.

It’s almost step-by-step: how much goods are purchased, how many goods are sold, and how much profit is made to the unit in the middle.

Then all the profits are handed over.

When the supply and marketing cooperative needs funds, the top will naturally allocate funds to the bottom.

therefore,

This leads to the fact that the persons in charge of supply and marketing cooperatives are not sensitive to the unit price of goods.

I’m not particularly clear about the benefits created by a single product.

They just purchase goods and sell in a hazy way, and no one competes with them anyway.

so,

In the sales reports of these supply and marketing cooperatives, normal losses or profits are very common.

It cannot be regarded as the person in charge's work performance, and a loss is not considered a mistake. It is just a face-on, a bit unsightly.

The purchase-and-gift promotion method proposed by Luo Xuan has become commonplace in later generations.

But at this time, it was a new thing that everyone had never seen or heard of.

If a county-level supply and marketing cooperative purchases 200 threshing machines, the agricultural machinery factory of Hongxing Commune will give it 20 units as a gift.

Thus,

These additional 20 threshing machines can make the accounts very beautiful when these supply and marketing cooperatives do their accounting.

This is extra profit for the unit!

As for hogging funds?

This low-level issue is not within the scope of consideration. Just apply to the superior.

When the supply and marketing cooperatives calculate their accounts using this method of exporting goods, they will find it to be a good deal: they have saved a full 10% of their funds.

For agricultural airports, the calculation is based on production cost price.

therefore,

From the perspective of an agricultural machinery factory, this is a 10% price reduction from the sales price, saving a lot of money.

Moreover, the products of Hongxing Agricultural Machinery Factory preemptively occupy the warehouses of those supply and marketing cooperatives.

When agricultural machinery sales enter the peak season, the heads of these supply and marketing cooperatives want to purchase another batch of goods from others.

But I saw that my warehouse was already full of drum machines...

Needless to say, they have absolutely no intention of continuing to purchase more.

Now through this method, the problem of agricultural machinery factory shipments has been solved.

But if you still want to firmly seize the sales market in your own hands, this is not enough.
To be continued...