Chapter 250 Reduced price sales
This is just a vision of Lin Jun. He has not considered the specific details yet. After all, he is mainly responsible for the brewing, production and sales, and he has not intervened too much.
Now adopting the strategy of price reduction sales requires joint cooperation between production and sales.
After all, it is actually the matter between Han Xiangjun and Gu Lanxin.
Gu Lanxin first said, "This method is good. I have no problem with the sales sector. What I worry about is whether the production capacity can keep up."
Han Xiangjun also put away his usual fairy style and focused his thoughts there.
Lin Jun felt a little uncomfortable with her serious and thoughtful look.
Han Xiangjun noticed that Lin Jun was looking at her, and gave a charming look, and did not pay attention to him. Instead, Gu Lanxin said: "Bioshen brand liquor is now very popular, and its sales in the central region are already comparable to those of Dukang brand liquor. If the price is lowered, at least in the central market, you should be able to win the sales championship."
She thought for a while and continued: "If she could spread the sales network outside the central region, it would not be a problem to defeat Du Kang wine with the quality of Jiushenjiu. It's just that I'm worried that this inexpensive woman can do this well."
Gu Lanxin retorted: "This is my business, you don't have to worry about it. I said that if you can do it, it means you can do it. What I am worried about is that after the sales increase, can your production keep up? Take care of your own business first."
These two women, when talking about serious matters, did not forget to be cautious and cling to each other. The two words jealousy were used by the ancients as radicals, and it was true.
"Aren't men jealous? Haven't you ever been petty?" This indignant voice was made by Yi Di.
He actually forgot that there was a Dionysian in his body who had a spiritual connection with his heart. This was a female Dionysian. Lin Jun's thoughts moved and provoked her.
Lin Jun was speechless.
He could not get too entangled, so he quickly stopped his mind and turned his thoughts to what he was talking about.
Lin Jun said: "The current production of Jiushenjiu is indeed the key to determining whether this sales strategy can work."
He said, taking out the phone.
The ringtone rang, and the person who answered the phone was Li Liansheng.
"Boy Lin's family, I'm calling so late. Is there anything wrong?"
"Grandpa Li, I want to ask about the winery No.
"The winery No. 1 is very good. You were debugging and producing before you left, but now you can officially produce it. Five production lines have started construction. There are so many wines, so you have to let the Gu family find a good sales route."
"Where is Li Taibai, how is he?"
"He has no problem. He is very busy now. This person is good, capable and has good taste. Now you are not here, thanks to him running around."
"Okay, Grandpa Li, I understand. You should rest early."
"Oh, when you go to the capital to do business, you must also pay attention to your health. The prosperity of our thousand-year-old Jiushen Village is pointed at you."
After talking to Li Liansheng, Lin Jun felt relieved.
Han Xiangjun said to him: "You don't need to ask this kind of thing in person. Zhao Jingxuan has already told me. I said it's okay, that's okay."
Lin Jun smiled and said, "It turns out that he is a fairy. He knows everything thousands of miles away and admires him."
Han Xiangjun said: "It's useless to just admire me. Now we should think about how to sell our products to China. For women who are unpromising, tell me how to do this well."
"You don't have to worry about this, I have my own arrangements." Gu Lanxin ignored Han Xiangjun's provocative language.
Seeing these two women looking confident, Lin Jun felt relieved.
...
Under Gu Lanxin's arrangement, the Gu family launched their network of contacts in the national alcohol industry and quickly released the news that the price of Baccarat brand liquor was reduced by 20%.
This is more effective than Baccarat's own public statement in the newspaper.
In a blink of an eye, a snowflake-like order flew towards the Gu Family Group.
Li Liansheng has been busy these days, and the pickup truck is waiting outside the winery. As soon as the new wine leaves the factory, it is quickly loaded and taken away.
The old man looked very haggard, but he was very energetic.
After the persuasion of Lin Jun’s parents and Li Taibai, Li Liansheng reluctantly left the winery and went back to rest. On the way home, his heart was still full of excitement.
As a native of Jiushen Village, Li Liansheng saw the prosperous scenery now and knew that the glory that Jiushen Village had thousands of years ago was coming back. How could he not be excited?
Lin Jun was also very excited.
Just as the strategy of reducing the price sales, the Baccarat brand series of liquor quickly seized the top sales name in the central China market, leaving Du Kang Wine Industry behind. In addition, with the establishment of a sales network in other cities outside of central China, more and more people in many places have fallen in love with Baccarat.
Dukang Wine Industry's market share has gradually narrowed under the impact of Jiushen Wine.
Some are happy and some are sad, this is the cruelty of business competition.
The Du family, Du Yinghao, the new head of Du's wine industry, is standing in front of Du Shikuan and listening to his lessons.
"Honghao, what do you think about this?"
Du Shikuan turned his back to Du Yinghao, and it took him a long time to say such a simple sentence.
"Grandpa, I did not take timely measures to deal with this matter, which made Jiu Shen Jiu take the lead."
Du Shikuan turned around and signaled Du Yinghao to continue.
Du Yinghao continued: "Jiu Shenjiu was positioned as a high-end liquor as soon as it appeared. I didn't expect that they would lower prices and promote promotions now. This practice has never happened in the liquor industry."
"This is what Lin Jun did. This is a person who doesn't play according to common sense. You must be careful." Du Shikuan sighed a little, and then asked: "What can you do to deal with the current situation?"
Du Yinghao said: "I have signed a letter of commitment with sellers at all levels below. They will not sell Baccarat wine."
"It's that simple? Tell me your reasons."
"Grandpa, that's what I think. Our Dukang wine has been passed down for thousands of years. The value of this brand is self-evident, and it is far from comparable to the Jiushen wine that has just been launched. Although they sell at a lower price, we should not reduce our identities and use the price reduction method to deal with it."
"Yes." Du Shikuan seemed to have understood Du Yinghao's thoughts and nodded with some approval.
Du Yinghao continued: "What we Dukang Wine Industry wants to do now is stability. Our wine has excellent quality and unique brand status. It has long been positioned in the hearts of consumers. As long as we remain stable and do not lose our own way, the wine god wine will have no chance to take advantage of it."
In Du Shikuan's heart, he had already had his own opinions on this matter, but he did not say it out. He wanted to hear what kind of insights this grandson he valued the most.
He signaled Du Yinghao to continue.
After receiving the instructions of his grandfather, Du Yinghao expressed his thoughts in his heart: "Now, the price reduction of the wine wine is just to seize the temporary measure of the market. If they have been selling in this way, even if the wine wine is of high quality, it will be equivalent to an ordinary brand like a carrot and cabbage in the eyes of consumers."
"This is the reason why things are rare is precious." Du Shikuan nodded, and his approval of Du Yinghao became even stronger.
After receiving grandpa’s praise, Du Yinghao felt confident.
He continued: "More importantly, our Dukang wine is still a state banquet wine. With this title, the Baccarat wine cannot compete with our Dukang wine. Even if they sell more than us in the market, in the eyes of ordinary people, we are also a wine in Guizhou, and they are just nouveau riche."
Du Shikuan said with a slight look: "Those who win the hearts of the people win the world, politics is the same as business. The heroes, keep our Du Kang wine industry well. I want to see if the wine god wine is a new star or a meteor."
Lin Jun was quite surprised that Gu Lanxin had already sold his sales network to Yanjing in a short time, and he could easily buy Jiushenjiu in some clubs here.
I really underestimated Gu Lanxin in the past, thinking that she was leaning on a big tree to enjoy the cool air. With the Gu family behind her back, she could do the best in the position of a beautiful president.
Unexpectedly, Gu Lanxin’s ability to establish a sales network was so powerful.
"I want to go to the Blue Sea Nightclub. You are familiar with people in Yanjing. Take me to have a look."
When Han Xiangjun heard Lin Jun make such a request, he was a little surprised, and then said with a wicked smile: "You are very informative. I heard that a group of foreign girls just came there. I want to taste the taste of the ocean horse?"
Gu Lanxin was also a little surprised. Lin Jun made such a request in front of them, which was abnormal.
"What medicine do you sell in the gourd?" Gu Lanxin was puzzled.
"Nothing, I just want to take you two to see."
"You go see the Ocean Horse, what are we going to do?" Gu Lanxin was still a little puzzled.
Han Xiangjun seemed to have understood something, but she still kept a smirk and said, "Oh, there are big horses and foreign young masters there. Have Miss Gu ever sold foreign meat? Don't worry, I will wrap it with me and I will satisfy you."
Gu Lanxin also understood and said, "Do you want to go and see what ordinary consumers react to Jiushenjiu?"
Lin Jun said: "Awesome, it's so easy to talk to smart people. I didn't say anything, you all understand."
Gu Lanxin asked, "Why don't you go to the Red Mansion?"
"Go to the Red Mansion?" Lin Jun pointed at Han Xiangjun and said, "You ask her if she wants it. That is the territory of the fairy godmother. She has to be more restrained when she goes there. She can't get involved even if she sees the handsome guy. How anxious."
"Tsk, I can make this beautiful girl fall in love with..."
"I'm the only one." Lin Jun continued without waiting for Han Xiangjun to finish speaking.
Chapter completed!