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Chapter 576 Wutai Mountain

A TV ratings report, both happy and sad.

Lin Xiufeng slowly looked around, "Two dramas, one has a huge investment but has little effect, and the other is a small-budget series that has made a big splash."

He paused for a moment, spread his hands and asked, "I wonder how the directors feel about this ridiculous result."

Lu Dongjie listened expressionlessly, and the pen in his hand did not stop, as if everything in front of him had nothing to do with him.

He is a party involved, so naturally it is inconvenient for him to speak.

Lin Xiufeng praises the "Witness Protection Unit" and downplays "Dream of Red Mansions". Of course, it is not all a slap in the face.

Because this big production was originally planned during the He Zuozhi era, the Lin brothers were just continuing the work of the previous dynasty.

Stanley Ho frowned slightly and said, "Costume dramas have always been Jiashi's strength, but it's a pity that they are used to compete against each other."

In terms of seniority, he is He Zuozhi's nephew, so naturally he has to stand up and speak some words of justice for his uncle.

Zhou Wenhuai looked calm on the surface, but in his heart he didn't think much of this "Dream of Red Mansions".

If Lu Dongjie hadn't participated in the production of the songs and soundtrack of this drama, the audience would have exceeded 200,000, and everyone would have laughed.

As an outsider, he felt that the Jiayi TV authorities were too conservative and always acted in a petty manner.

It is rare to make a big move, but it is to dig out the old antique "Dream of Red Mansions" and put new wine in old bottles.

The most funny thing is that several experts in red science were hired to be the screenwriters, and they didn’t even know how to evaluate it.

It's a pity that the experts on red science are all literary people. It's okay to write opinions in newspapers and magazines. If you want to write a script, you still have to find an expert screenwriter.

Because ordinary audiences are ordinary people, they don’t know anything about red science. What they want to watch is the story, the plot of the conflict.

Not everything requires well-founded research, nor does it mean copying the entire book, regardless of whether others understand or not famous quotes and common sayings.

In short, copy it word for word.

What is the final result? How can a "Dream of Red Mansions" that is neither fish nor fowl, nor soup nor water, arouse the audience's desire to watch it?

But fortunately, Jiashi ended the era of He Zuozhi and ushered in the era of three young people, the Lin brothers and Lu Dongjie.

Compared with the Lin brothers who came from a big family and big company, Zhou Wenhuai actually favored and admired Lu Dongjie.

This young man gives people a truly unfathomable impression. He always hears thunder in silent places, and often performs surprises.

He hoped that this young man would come to the film industry and make a career in it, making the water even more muddy.

He Zizhuo said with a smile: "I think judging from the ratings achieved by the two dramas, at least we are on the right track."

Everyone turned their heads to the corner of the conference table to see what the eldest son of Hengsheng had to say.

Lin Xiurong folded her hands together and smiled.

The Lam brothers and Ho Tze-chuo both have Hang Seng backgrounds. It is not an exaggeration to say that they are clay pot brothers. Naturally, they have to help each other within the board of directors.

He Zizhuo continued, "The audience prefers the new to the old, and the success of Lu Sheng's drama proves this."

At the end, he solemnly reminded: "If we do not change the existing fixed model and innovate, the road will only become narrower and narrower."

Everyone nodded secretly and did not deny his statement.

Lin Xiurong took over the topic, "We cannot be limited to a certain place and remain conservative. We must break out of the old path and move towards diversified development."

Stanley Ho moved the corners of his mouth but did not say anything.

You criticize the previous government in unison, just to overturn the previous decisions and pave the way for your next power grab.

But several directors here were participants in the decision-making at that time, so are they all responsible for this?

It's just that everyone saw that the Lin brothers were so confident and didn't care about them. Let's wait and see what he will say next.

Lin Xiurong adjusted his glasses and looked down, "A report in the hands of the directors shows that the advertising revenue of the three TV stations last year was approximately 148 million, an increase of 50% from the previous year."

He paused and continued to add: "The total commercial advertising expenditure in Hong Kong last year was about NT$300 million, of which about half was spent on television advertising."

Lin Xiufeng also echoed: "It can be seen from this report that TV advertising revenue will increase year by year, and it has very good prospects."

None of the directors present were moved. This method of suppressing first and then increasing the value was all waiting for the next button they would say.

Lin Xiurong straightened her expression and raised her tone a bit, "But getting a license to operate a TV station does not mean getting a license to print money. This concept must be changed."

Sure enough, the next fire started again.

Hu Xian glanced at the opposite side as if inadvertently, and found that Cen Weixiu also had a slightly helpless smile.

The two of them feel the same way about this problem, just like investors who are trapped in the stock market and are at a loss.

The television industry in Hong Kong first appeared in 1958. Starting from this year, Lidian appeared as a cable TV company.

It was not until 1967 that TVB, which bid for Hong Kong's first wireless television license, officially began broadcasting wireless television.

According to the contract he signed with the government, his exclusive "franchise" lasted for five years until 1972.

During this period, TVB had the upper hand due to its advantage of broadcasting "free entertainment programs".

Li's position in cable TV and pay TV was left far behind, forming a situation of dominance in the television industry.

During this period, the license to operate a television station was indeed equivalent to a license to print money, and all commercial advertisements were "only for me".

On the one hand, TVB has no competitors, and on the other hand, it takes over all TV commercials at once, making a lot of money, which is a great pleasure.

After 1972, when the five-year TVB patent contract expired, the Hong Kong government continued to grant three licenses to operate televisions.

Everyone thinks that the TV station itself is a machine that can print money, so Hong Kong's major consortium companies compete to jointly bid for it.

Two of the TV licenses, Chinese and English, were obtained by the British company Li's Voice, finally moving from cable TV to wireless broadcasting.

That is the Chinese and English channels of Li TV.

The remaining Chinese TV license was jointly bid by six organizations including Commercial Radio, Sing Tao Newspaper, Overseas Chinese Daily, Industrial and Commercial Daily, Jardine Matheson, and Wheelock.

These three television licenses all allow the operation of television through wireless broadcasting, and the contracts came into effect in 1972.

Although all three are TVB, viewers are still accustomed to calling Hong Kong Television Broadcasting Company (TVB) TVB.
Chapter completed!
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