Chapter 631 The same conditions as Jordan(2/2)
This condition is really good.
Jordan and Nike signed a five-year, $2.5 million endorsement contract, and Nike also promised to establish a sub-brand for Jordan to be named after him.
The $2.5 million in 1984 was really not a small amount.
Nike was also in business difficulties at that time. It is said that Nike was on the verge of bankruptcy at that time.
Their signing of Jordan with such conditions is just a big bet.
They finally got the right bet.
It was after working with Jordan that Nike began to quickly get out of the predicament, and a few years later, they grew into the world's largest sports goods company.
The sub-sports brand Nike established for Jordan has also brought Nike billions of dollars in profits over the past few decades!
This cooperation model between Jordan and Nike is actually very common now.
The endorsement cooperation agreement signed by Wang Fei and Li Ning is the same as that.
Wang Fei smiled and said, "This condition is really good. But, unfortunately, because Li Ning and I have cooperated very happily, and I have no plans to change the endorsement brand for the time being."
Chapter completed!