The endorsement fee of US$1 million is less than one-tenth of Wang Fei’s current market price of endorsement fees.

I guess Cheng Haifeng also knew that the price he said was a little unreliable.

But what can be done?

The current situation of Jin Emperor is not good.

As a long-established chocolate brand in China, its market sales can only be said to be average due to the squeeze from foreign brands.

Even when the sales of the Jindi brand were at their best, they only sold 700 million Huaxia coins a year.

After all, this brand is poor.

When Wang Fei mentioned the brand name Jindi at a press conference a few days ago, Cheng Haifeng was worrying about the difficulties in enterprise development.

Because, the sales situation on the market is really poor.

But as if all of a sudden, the sales situation suddenly improved.

Within just two or three days, dealers all over the country started calling to request goods. They said that Jindi chocolate was now on sale and many customers were asking to buy it.

What's going on?

Cheng Haifeng did some research and discovered that it was Wang Fei who said at the press conference after the first victory in the Western Conference Finals against the Warriors that he liked to eat Golden Emperor chocolate to replenish his physical strength.

Just such a sentence suddenly caused an uproar among netizens.

Many fans of Wang Fei began to want to buy Jindi chocolate.

Cheng Haifeng was so shocked!

He really didn't expect that a word from NBA superstar Wang Fei could make his already half-dead brand become popular.

This is incredible.

Therefore, Cheng Haifeng hesitated for a moment and decided to go to the United States to meet with Wang Fei to see if he could ask Wang Fei to be the spokesperson for his brand.

Wang Fei just said something casually and made Jindi chocolate sell like crazy. If Wang Fei directly endorsed it, wouldn't his own products go crazy?

So, Cheng Haifeng came over.

Wang Fei smiled when he heard Cheng Haifeng say this quotation.

Of course he understands that this offer is absolutely unacceptable!

If he accepts it, his endorsement sales will probably decline.

When accepting endorsements, you still can’t be too abusive.

He is now the number one brother in the Chinese sports world, so of course it is better to only accept advertising endorsements from big brands.

Wang Fei smiled and said: "Mr. Cheng, this price is probably a little too low. You know, when I accept endorsements now, they usually start at tens of millions of dollars."

"I know, I know! It's just that, Mr. Wang, our Jindi is special. We are just a small brand with very small annual sales, only three to four billion Huaxia coins." Cheng Haifeng said with a grimace.

.

Wang Fei was very surprised.

Does this well-known chocolate brand in China only have such a small annual sales volume?

That's really a bit miserable.

Wang Fei shrugged and said, "Mr. Cheng, then don't sign any endorsement deals with me. You'd better save some money."

"But, you are already using your actual actions to speak for us. Just because you are promoting this for us, our sales have increased significantly recently. We have to express ourselves no matter what, right?" Cheng Haifeng said.

"No need to express it, you'd better develop well!" Wang Fei waved his hand.

When he said the name Jindi, he said it casually because he didn't want to advertise for European and American chocolate brands.

"oh!"

Cheng Haifeng scratched his head.

He felt very embarrassed.

He hesitated for a moment, then tentatively said: "Mr. Wang, how about this? I will still give you US$1 million in endorsement fees every year, but you can draw 5% of our annual sales profits as your income supplement. You

Do you think it will work?"

Wang Fei smiled.

According to what Cheng Haifeng said just now, Wang Fei estimated that the other party's profit must be minimal.

It is even questionable whether there is profit or not.

Therefore, the profit commission and so on are just a gimmick, and you will definitely not get any money.

But then he thought about it, his influence is so great, if he endorses Jindi Chocolate, he might be able to make this chocolate brand the favorite of the Chinese people.

In that case, it won't be a big problem if annual sales reach billions, right?

However, Wang Fei really doesn't know how big the chocolate market in China is.

But chocolate is a food that young people like more.

Why is there a market worth over 10 billion?

In addition, it has considerable influence all over the world. Maybe Jindi can develop into an international brand, and its sales volume may be even greater.

The most critical point is that Wang Fei actually feels that if he can turn a small Chinese chocolate brand into a world-class brand, it would be a very fulfilling thing, wouldn't it?

When Cheng Haifeng saw Wang Fei smile, he knew that his proposal was not noticed by Wang Fei.

However, Cheng Haifeng very much hoped to sign Wang Fei.

He felt that if he could sign Wang Fei, the brand he ran might be able to seize the opportunity for great development!

At present, the domestic chocolate market is worth more than 20 billion Chinese dollars.

The high-end chocolate market has basically been occupied by foreign brands.

The top three sales are all European and American brands, and their market share is as high as nearly 70%!

As long as Wang Fei can be signed, and Wang Fei spares no effort to drive it, I believe that the sales of his brand will be able to increase rapidly.

Even if it can occupy 20% of the domestic chocolate market, Jindi's sales will reach 4 to 5 billion.

Coupled with foreign sales, even if the sales volume does not reach 10 billion, how can it be increased to 78 billion?

Then Jindi can really become a world-class brand.

This is an opportunity!

If you catch it, Jin Di will be able to turn over!

If you can't catch it, you can only continue to live like this.

Therefore, Cheng Haifeng gritted his teeth and said: "Mr. Wang, how about this? I will give you a commission based on sales. After you endorse, I will give you a 5% commission on the increase in our sales! You

You also know that we are a small brand, the price cannot go up, the profit is very thin, and the 5% commission is already our limit."

Wang Fei raised his eyebrows.

It's a bit interesting.

"Mr. Cheng, are you serious about what you said?" Wang Fei asked.

Sales commission and profit commission are completely different.

Profits can be made negative.

But sales are based on market statistics, so they won’t be too fake no matter what.

Even though the commission of 5% does not seem high.

However, even if the sales of Jindi Chocolate only increased by 1 billion after his endorsement, Wang Fei could still raise 50 million!

Again, it’s not about money. First, personal value cannot decline.

Second, being able to develop a small Chinese brand into a world-class brand gives you a great sense of accomplishment.

Wang Fei nodded and said: "Okay! For the sake of Mr. Cheng's sincerity, I will ask my agent to have a good talk with you, and we will sign a cooperation agreement with Xie Yi."

"Okay, okay!" Cheng Haifeng was very surprised.

It turned out that he was really worried that he would not be able to defeat Wang Fei at all.

After all, he is now a world-class NBA superstar, and the people he signs and endorse are all world-class brands.

The other party may not be interested in your own small brand.

Even if you can catch your eye, the small amount of endorsement fee you pay may not be able to close the deal.

After seeing off Cheng Haifeng, Wang Fei called Alyssa, gave Alyssa Cheng Haifeng's mobile phone number, and asked Alyssa to call Cheng Haifeng to discuss the signing.

Time flies.

In a blink of an eye, it was evening.

The Rockets finished their meal early and took the bus to the Oracle Arena, the home of the Warriors.

Oracle Arena is named by the famous software technology company Oracle.
To be continued...