On the night after the Lakers and Celtics match, Nike's official website began to pre-sale a sneaker specially customized under the name Ye Zheng - the "Zheng Shen Generation" combat boots. This sneaker is mainly purple-red, with golden colors outlined on both sides of the heels, as if you step in the golden light after soaring into the air.

This was made by Scott, a famous designer of Nike, after a period of careful design and absorbing Ye Zheng's advice. Ye Zheng had already worn this pair of shoes before the game began. After a period of running-in, Ye Zheng wore these shoes to the Lakers and Celtics.

However, during the game, not many people paid attention to this. It was really too intense that the fans' attention was attracted to the game, and no one had the energy to pay attention to other aspects.

When Ye Zheng defeated the Celtics, the picture of Ye Zheng's classic killing move - a difficult three-pointer in the air - began to appear in major media, with Nike's promotional pictures.

Only then did everyone notice that this pair of sneakers also indicates that Nike has started the pre-sale of "Zheng Shen Generation" combat boots worldwide. Not only in the US market, but also in the pre-sales of overseas markets, especially in the Chinese market. Originally, they did not intend to launch the "Zheng Shen Generation" combat boots so early, but when the Lakers fought against the Celtics, Ye Zheng's crazy performance made Nike unanimously believe that he could take advantage of this popularity to first perform a wave of pre-sales and see the fans' reactions.

After discussion, Nike decided that the pre-sale quota of 1 million this time was 1 million, China accounted for 400,000, the United States accounted for 500,000, and other markets accounted for 100,000.

After the game, Ye Zheng posted this pre-sale content on Weibo and Twitter in accordance with the requirements of the Nike brand owner. "Zheng Shen Yidao boots will be pre-sale on time at 8 o'clock tomorrow morning. China and the United States will pick up the top 100 orderers to get Ye Zheng's signature on sneakers!"

At the back of the text, Ye Zheng also attached several pictures of him wearing "Zheng God Generation" combat boots and close-ups of the pictures of the Celtics.

Although this is the first advertisement Ye Zheng posted after entering the NBA, both Twitter and Weibo have received enthusiastic responses, and the comment section has attracted a large number of netizens to leave comments. The main reason is that Ye Zheng is too popular now. Especially the popularity of the Celtics has not yet faded.

Wow! There are signatures in the first 100, so I will definitely go and buy them!"

"The name Zheng Shen is so domineering. You have to buy it even if you want to buy it!"

"So handsome! I must support Brother Ye Zheng. I want to call on my friends to help me buy it together!"

...

The fans were very enthusiastic. Before Ye Zheng went to bed, he glanced at Twitter and Weibo. The fans' messages on Twitter had exceeded 100,000, and the messages on Weibo were even more terrifying. It had reached more than one million messages. This was only less than five hours.

It's so crazy! You know, this is an advertisement! It's just an advertisement for sneakers!

Nike also held a meeting for the pre-sale, and all the leaders of the departments responsible for the pre-sale came to the conference room.

"This pre-sale is the first pre-sale since Ye Zheng signed the contract with Nike. I hope everyone will do their best to protect this pre-sale. If you have any opinions, please mention them."

A blonde woman stood up and said, "Minister, the pre-sale time this time is too urgent. After all, more than an hour has passed since the game ended, and the promotional effect has not been achieved. I am afraid that the pre-sale of one million this time will be difficult to achieve."

"Yes, Minister. We should promote it for a while and then carry out pre-sales. I think it is best to go after a week."

"What about your opinions?"

A young American young man stood up and said, "I think this time is very suitable, because Ye Zheng just wore the battle boots of the Zheng Shen Generation and completed the final kill. Although we did not promote it, the major media have already helped us promote it invisibly." Then the young American opened up the report that the Lakers defeated the Celtics.

All the media unanimously used the picture of Ye Zheng killing the Celtics as the cover.

"Everyone, let's take a look at this number of views. 7 million! These are all views of American media."

"What about China?" the minister couldn't help but say indirectly.

At this time, this young man opened up the Chinese media reports? He only heard the meeting room gasping for a sigh.

"150 million!" Everyone gasped.

Two:30 am in the morning of the US time? It is still half an hour before Ye Zheng's "Zheng Shen Generation" sneakers began to be pre-sale. However, Nike's US official website pre-sale page could not be opened. Because a large number of netizens flocked in a short period of time, the US official website was paralyzed. Minister Ebden, the general manager of this round of pre-sale activities, was anxiously walking back and forth in the same place.

"God! This is really crazy. It seems that everyone underestimated Ye Zheng's influence? How long has it been before the server was bursting. Go and contact the technical department and let them repair the website in the shortest time!

This is just that American fans are crazy like this! China's even unimaginable. I feel that even 1.5 million pre-sales quotas will not be a problem. Ye Zheng's influence is really too great."

China, 7:30 pm.

This time, Ye Zheng's "Zheng Shen Generation" combat boots were pre-sales in the world. Based on the time of the Nike headquarters in the United States, when the pre-sales began, Huaxia had entered the evening. This was also the peak period of the Internet. After all, for young people, they were almost full of energy after drinking and eating. Chinese fans began to pour into the official website of Huaxia Nike, and they entered the pre-sale page. Here in Huaxia, the servers also entered the overload operation state.

Fortunately, the server of Huaxia official website did not crash. Because Huaxia Nike official website attaches great importance to the pre-sale of Ye Zheng's combat boots this time. After all, Ye Zheng is a Chinese. They know very well Ye Zheng's influence in China, so they have made sufficient preparations.

But even so, as the pre-sale time approaches, Nike Huaxia's official website still has slow opening or even unable to open the page at all. At this time, netizens need to compete in the Internet speed.

The technicians of Huaxia Nike's official website made an emergency adjustment, and this situation soon recovered.

At about 8 o'clock in the evening, Nike China's official website's combat boots finally started pre-sale.

This time, the pre-sale quota of 400,000 yuan was sold out. What is amazing is that in just ten seconds, the pre-sale quota of 400,000 yuan was sold out.

Many Chinese fans are still queuing up, and after the page is restored, all-sold subtitles appear.

"Damn it! It's gone in ten seconds? Didn't it mean 400,000 places?"

"Is this his? It's too fast! Are you all single and practicing hand speed for decades?"

"Why does Nike official give only 400,000 places? Is this a reflection on Brother Ye Zheng? At least I will have to have 4 million places for the second time."

"Hahaha I got it! I'm so happy, my boyfriend's birthday gift has finally been settled."

"Beauty! I'll pay three times the price, how about reselling it to me."

"I'll make ten times more money."

"This is Ye Zheng Ge's first generation of combat boots. And it is the ultimate Celtics boots. I'll make fifty times."

...

The pre-sale of China ended in just ten seconds.

This made Chinese fans very dissatisfied with this pre-sale and began to criticize this matter on Weibo. Of course, there were also fans who had grabbed the quota and began to show off on Weibo, Moments, and space, which caused envy and amazement in Moments. There were also many tycoons who were determined to win and wanted to buy it at a high price.

This made Nike's pre-sale "Sheng God Generation" combat boots quickly hit the hot search headlines throughout China.

The head of Huaxia Nike excitedly reported the incident to the US headquarters.

As for the US headquarters, under the repair of technicians, Nike's official website finally returned to normal, and pre-sales also began.

As soon as the pre-sale channel is opened, you can see that the pre-sale quota is rapidly declining. In just fifty seconds, the pre-sale quota of 500,000 in the United States was also sold out. At this time, the general manager of the pre-sale at the United States headquarters received a call from Huaxia.

"Russ, how is the pre-sale situation in China? Haha. The pre-sale is sold out in just fifty seconds from the United States." Ebden, the general manager, said proudly.

"Minister Ebden, it only took us ten seconds to stay in China!"

"What? Ten seconds are over?" Ebden forgot to light the cigar in his hand, and looked at the phone in amazement.

When the other party confirmed again on the phone, Ebden shouted excitedly: "God, this is so crazy! In just ten seconds, Ye Zheng's 'Zheng God Generation' battle boots were sold out, which is too unbelievable."

"Minister Ebden, there is another good news. That is, in a short period of time, Ye Zheng's pre-sale of Zheng Shen's battle boots has become the hot topic on Weibo that has the most traffic. Judging from the pre-sale situation in China, demand is far greater than supply, so in the near future, it is necessary to make another pre-sale." Ruth said on the phone.

Ebden tapped his finger on his desk, and after a little thought, he said, "Your proposal is very good. I must report to the leader that the global pre-sale volume should be increased to three million, no, five million..."

Then, staff members came in and reported the results of this pre-sale.

"Minister, the 50,000 pairs of combat boots we have already sold out, and it took thirty seconds."

"Minister, the 80,000 yuan we have also sold out. It took one minute and thirty seconds."

...
Chapter completed!