Chapter 632 strangling from the source
Somehow, Fang Chen suddenly thought of something that claimed to be not a Chinese company, but an international company.
As a national enterprise, it is a bit sad and ridiculous that it has forgotten its original beliefs. You must know that a certain company once held high the banner of national enterprises and revitalized the national economy, and it was precisely because of the support of the Chinese people.
A certain thought led to the subsequent glory.
But Fang Chen believes that a certain person will pay a heavy price for what he has done.
As long as Qingtian exists, this development strategy of strengthening the foundation and weak branches, emphasizing China and neglecting foreign countries must be implemented to the end.
He even believes that one day, the Chinese people will use their smart minds and hard-working hands to build China into the world's largest and most important market, so that not only Chinese companies, but all companies around the world will also regard China's market as their market.
Importantly, all the latest and best technologies must be applied in China first.
Not knowing what Fang Chen was thinking over there, Duan Yongping had to ask Zhang Meng to get up and pour him a glass of water while he waited patiently.
"However, I don't plan to have any more provincial or municipal agents, only agents at the county and district levels." Fang Chen suddenly said.
As soon as these words came out, Duan Yongping was surprised and said: "An agent at the county level?"
He really didn't expect that Fang Chen, after thinking about it for so long, would come up with such a sentence.
There are only agents at the county and district levels. What kind of agency system is this?
In his opinion, one of the advantages of the agency system is that it saves trouble.
Just like the agent system implemented by Little Overlord now, he only needs to manage more than thirty provincial agents. If Little Overlord has any changes in policies and sales strategies, he will directly notify the provincial agents. The remaining hundreds,
Qianji's city-level, county-level and district-level agents are all managed by provincial agencies in various places.
Because it has always been his long-cherished wish to let Xiaobawang go out of China, so he has also read many cases of multinational companies. Most of the manufacturing companies like Xiaobawang have an agent system, or they implement so-called direct sales.
The system changes the layer-by-layer coding of agents into another form, a more liberal layer-by-level coding.
Most of the multinational companies that implement the agent system directly choose a general agent in a country or even a region, such as Greater China, Southeast Asia, Europe, etc., and then all sales tasks are handled by the general agent.
The agent is responsible.
Those who can seriously establish branches, cancel general agents, and directly manage provincial agents can be said to be rare.
Fortunately now, Fang Chen has even canceled his city agent.
He felt that this was really Fang Chen's style. He said he was implementing an agent system, but in reality he was still operating as a direct-operated store. At most, he only made a small concession compared to what he had in China.
"What kind of agent are you? It's no different from the company directly dealing with dealers." Duan Yongping said helplessly.
Faced with Duan Yongping's complaints, Fang Chen smiled indifferently, "But it's easier than setting up a direct-operated store by the company. In other words, this model should be called the franchisee model or the authorized store model, which is more appropriate."
That is to say, Xiaobawang recruits franchisees based on counties and districts according to certain standards, and then Xiaobawang can provide them with complete operational management and support, strong market planning and publicity, unified procurement and distribution, and professional main operators
training etc.
All behind-the-scenes work and training are performed by the local branch of Xiaobawang.
Duan Yongping rolled his eyes, "Tell me, what are you trying to do?"
He admitted that Fang Chen was right. The franchisee model is definitely more trouble-free than opening a direct store. At least the store's sales, finance, tally and other messy personnel do not need to be recruited by Xiaobawang himself, nor does Xiaobawang himself.
Go buy or rent a store.
Managing thousands of franchisees is definitely easier and less labor-intensive than managing thousands of stores and tens of thousands of employees behind these stores.
But shouldn’t it be easier to find a general agent directly, or get several provincial agents in each country?
Of course, he is aware of the many drawbacks of a general agent.
If you find a general agent, although Xiaobawang can sell locally and open up the local market, the lifeblood of Xiaobawang in the local area will also be pinched by the general agent. After several troubles caused by agents in China, he has indeed learned
A certain lesson has been learned and agents should not be given too many rights.
In contrast, Xiaobawang established a branch company in each Southeast Asian country, and then the branch company managed the provincial representatives of each province, which seemed much more reliable.
Moreover, the size of the branch does not need to be too large. A few dozen people are enough for a branch in one country. The size of a few hundred people is almost the same for the entire Southeast Asia. In this case, even if the country sends people to manage it, the personnel and cost will be
The pressure isn't too great either.
But if Fang Chen's method of recruiting franchisees is followed, then a branch will have hundreds of people. If you add up to the entire Southeast Asia, there will be no one with less than 2,000 people.
"I think you should think about this matter carefully. If you do this, the size of this Southeast Asian branch will definitely be unstoppable with less than 2,000 people. And you have to know that the average income of some countries in Southeast Asia is higher than ours.
Much more, and as an expatriate,
The company sent them to a foreign country thousands of miles away from the company, and they were unable to take care of their wives, children, and parents. At this point, the company must compensate them in terms of wages. Maybe the monthly salary of the employees of this Southeast Asian branch would be as much as
Five to six million." Duan Yongping said coldly.
Fang Chen's lips curled up slightly. He didn't care much about the content of Duan Yongping's words, but he was interested in Duan Yongping's attitude.
After two years of growth, Lao Duan has indeed changed a lot. He is many times smoother than before. If it were before, Lao Duan would never speak in such a tactful or even cold tone. No, I don't agree with this.
If so, it will come out immediately.
"Two thousand people are just two thousand people. Facing the market of more than 400 million people in Southeast Asia, if the branch does not have two thousand people, how can it be possible to truly bring the entire Southeast Asian market into the arms of the little overlord? Besides, except for some managers, other big companies
Some grassroots personnel, such as drivers, secretaries, handymen, warehouse managers, sales, etc., can be recruited locally. Those who really need the company to send people there are not even a quarter, no, a fifth of the people.
"Fang Chen said straightforwardly.
Duan Yongping's face flashed a hint of red when Fang Chen revealed his little thoughts.
But it just passed by in a flash. We have been together with Fang Chen for so many years. We know each other well. It would be best if we can deceive Fang Chen. It doesn't matter if we can't. He won't have the slightest surprise. As for shame, even more
It’s something I’ve been practicing for a long time.
"I admit that four to five hundred people..."
As soon as Duan Yongping started speaking, he was interrupted by Fang Chen.
"Let me tell you the reason why I do this. In fact, this is also a commonplace issue. First of all, the fewer the levels of agents, the more profits attributed to the company will definitely be. I don't believe it. It's less.
Profit sharing at the provincial and municipal levels, I can support an extra two thousand people
Even branch employees can't do it. You can even put it bluntly, reduce the two levels of agents and increase the scale of the branch. If the profits brought by this model to the company are less than the traditional agent model, then this is your management.
What a failure!" Fang Chen said loudly.
Duan Yongping was completely speechless, and even a cold sweat broke out on his forehead. He had rarely heard such accusations from Fang Chen.
Fang Chen had no expression on his face, he was determined on this matter!
To put it bluntly, agents do not contribute to the company. Agents have to make money, and the branch can recruit fewer people. This does not mean that these work contents do not exist, it just means that these jobs flow from the branch to
It's just an agency. There will be no less work to do and people to support, and there will even be more.
In this situation where the work content is not reduced and the agents still want to make money, if the profitability of the branch is weaker than that of the agent model, then it is really a small overlord and a failure of Duan Yongping.
"The most important thing is that I don't want this situation to happen again where the agent has too much power and cannot lose its power." Fang Chen said in a deep voice.
Although Liu Yuanjun and the others were attacking agents in some cities, counties, and districts this time, and the provincial representatives did not seem to be involved, and they were all extremely clean, he and Duan Yongping both knew very well that these cities, counties, and districts
Behind the agents are the provincial agents.
Moreover, there are more than 30 provincial representatives across the country, not one of them has left, and all of them are participating in it.
Without the acquiescence or even instigation of the provincial government, agents in these cities, counties and districts would never have the guts to go to this point.
And we must know that the biggest beneficiaries of the agency system are these provincial representatives. Last year, the provincial representatives earned at least 10 million from Xiaobawang. Provincial representatives who earned more could even earn 20,000 yuan.
Thirty million.
With the establishment of direct-operated stores and the cancellation of the agent system in the future, the provincial government will definitely be the biggest loser. How could they not take any action?
And he would not allow this kind of thing to happen a second time, and Southeast Asia was too far away and beyond his reach. Besides, he was not sure or in the mood to go to Southeast Asia to find someone like Liu Yuanjun for help.
Therefore, this time he simply strangled the provincial and municipal levels from the source, not giving them a chance to exist.
His current franchisee model is actually based on the Golden Arches and Kentucky Hometown Chicken. Xiaobawang provides local franchisees with a complete set of training and franchise models, from the location of the store to the uniform decoration of the door.
Chapter completed!