"Why not? Stop charging users is the only way to save Netscape."

Fang Chen emphasized his tone and said without any doubt.

"you……"

Metsu wanted to say something more, but was stopped by Bill Gates on the side.

"Let him continue." Bill Gates said.

Unlike Metsu, an idiot, he actually knows very well that in the computer and Internet industries, it is usually difficult for companies to have a mature profit model at the beginning. It is not surprising that some companies even do not make even one cent of profit.

matter.

In this case, the only way to get investors to spend money is to tell a story.

Tell a promising story!

Now Netscape has no story to tell, or the story has been told.

Not only did invincible competitors appear, but the profit model that he thought would bring Netscape to glory was not recognized by users.

After all, if users agree, there will not be such a large loss of users.

The profit model is not good. Other Internet companies are advancing at a high speed and the number of users is increasing rapidly. Only Netscape's number of users continues to decrease. It is not surprising that the capital market does not buy it.

Therefore, he does not think it is impossible to abandon the existing profit model now.

But the premise is that Fang Chen can give Netscape a new story to tell.

Does Fang Chen have this ability?

Although Bill Gates was a little reluctant, he still nodded firmly.

He boasts that there are not many people in this world who are stronger than him, and can even be said to be very rare, but Fang Chen is definitely one of them.

In other words, if Fang Chen can't do anything, then probably no one in the world can do anything.

Furthermore, if he didn't think Fang Chen could give him some advice, why would he call Fang Chen?

You still dislike Fang Chen and disgust him. Isn't it disgusting enough?

"In fact, giving up charging users does not mean that there will be no charges. It is just that the loss of Netscape users is too serious now. Only by giving up user charges first can we ensure that the number of users will not continue to be lost, and even new users will be added.

Possibility of joining..."

"After all, Netscape's foundation is still good. Even now, it is undoubtedly the world's largest browser."

Fang Chen suddenly felt a little sad.

Regardless of whether it was to deceive Bill Gates and others, he invested too many resources and technology in Netscape.

In fact, he can now pat his chest and certify that the current Netscape is much more powerful than the Netscape in the previous life.

He is confident that within a year, no browser will have a better user experience than Netscape.

Although one year doesn't sound like a long time, you have to remember that the Internet has just appeared in front of people a few years ago. It is changing at a rapid pace and developing at a rapid pace. One year is already a big gap.

Hearing this, Bill Gates nodded slightly and admitted that Fang Chen's words were reasonable. Netscape Browser still had a few brushes, otherwise how could it be possible for so many users to willingly pay for it.

In fact, if it weren't for the excellence of Netscape Browser, there would be no more than 20 million users left, who would have already gone to those free browsers.

"But this can only keep users, and it cannot change the capital market's view of Netscape. The capital market will continue to be bearish on Netscape, and our crisis has not been improved in any way."

Bill Gates pointedly pointed it out.

"So, this requires a new story. To be more precise, Netscape is not saying to completely give up all profits, but to change its profit model." Fang Chen said.

"What profit model?"

Bill Gates couldn't help but feel moved, but he also knew that finding a new profit model was definitely not that simple. Otherwise, he would have found it himself.

"To charge for advertising, you can find some advertisers to write some ads into Netscape's browser, and even an ad will pop up from time to time when users are browsing the web."

Fang Chen's method, in the eyes of future generations, would probably be fatal.

After all, whether it is portals such as Yahoo, Sina, and Sohu, or search engines such as Google and Baidu, or social networking sites such as Facebook, Sina Weibo, etc., their profit basis is the advertising fees of advertisers.

It can even be extended to things like bidding ranking and buying hot searches.

But at this moment, it is still a new thing for advertisers to advertise through the Internet.

"Is this possible?"

Bill Gates asked with some uncertainty.

Especially when Fang Chen also said that pop-up advertisements would pop up when users browse the web, this method is a bit cunning, right?

"It's definitely not feasible. If it were really feasible, it would be called business secrets, not storytelling."

"What is telling a story is to tell a benefit of only one point into a benefit of ten points, and to tell a result of ten points into a result of one hundred percent. If everything is true, then is there any need to tell a story? That is

Are the financial statements good?”

“What you need to do now is to change the fact that advertisers can advertise on browsers from false to true, so that everyone and the capital market will think that this is a new Internet business revolution.

It can bring new profit growth points to Netscape, even more than what it charged users before." Fang Chen said unceremoniously.

Bill Gates was stunned for a while, and then he finally digested all Fang Chen's words.

In fact, just now, he was seriously considering whether it was feasible to let advertisers advertise in the Netscape browser, but Fang Chen's crazy bombardment made his head explode. It was a complete mess.

.

But I have to say that if it was just a lie, it couldn't be easier.

With his and Metsu's background and strength, it is actually very easy for some big companies to place some big advertising orders for them.

Not much else to say, five to six billion US dollars a month is still okay, and the advertising fee of five to six billion US dollars is already double or even more than what they previously charged users every month.

In fact, even if they invest their own money, it would be better than throwing $100 million into the stock market every day.

At this time, the revenue more than tripled, and then the number of users stopped falling and increased. Not to mention Netscape's stock price, it will definitely rise significantly.

Even if it does not exceed the previous US$20 billion, it does not seem impossible to reach more than US$15 billion.

Then wouldn't they be completely alive?

"But remember one thing, this is just a fraud. After raising the stock price, you should quickly find a way to make a move. Don't lose your hands." Fang Chen warned.

As soon as the idea came to mind, Bill Gates asked with some anxiety: "Is it really not feasible to charge advertising fees from advertisers?"

He just thought about it and found that charging advertisers is actually more reliable than charging users.

Charging users can easily arouse users' resentment, leading to a large loss of users.

This is not to mention the Internet, which has just emerged and is not yet rich in content, but TV programs that have been around for decades.

At this stage, people are definitely far more dependent on television than the Internet.

In the United States, because you need to pay to watch TV programs, a quarter of people who have a TV in their home would rather not watch a TV or pay a fee to a broadcasting company.

This can be avoided by charging advertisers.

First of all, it does not charge users directly, which reduces users' pain points and will not cause a large number of users. Secondly, there are so many netizens on the Internet. Netscape alone now has 20 to 30 million users.

If there is an advertising form that can be seen by 20 to 30 million users, it will definitely bring a lot of sales to the products of these advertisers.

Since it is profitable, advertisers will naturally be willing to pay, thus forming a perfect closed loop.

In fact, he has keenly discovered that in Fang Chen's method, users have changed from consumers and gods to commodities!

As long as he has more products, he can win the favor of more advertisers and make more profits.

"It's possible, but it's not possible on the browser."

Hearing this, Bill Gates couldn't help but frown. What Fang Chen said was like listening to Jun. On the surface, he seemed to have said something, but in fact he didn't say anything.

"There is no way, the browser allows users to stay for too little time."

Seeing Bill Gates' expression, Fang Chen explained.

Starting from the Netscape browser, to the IE browser, to various browsers in later generations, and even some mobile browsers, etc.

It is always in the user's computer or mobile phone and is an indispensable part of the entire Internet ecosystem.

But there is a very embarrassing thing about the browser.

That is, it is just a tool and a software.

After the user opens it, he will quickly go to other web pages, leaving very little time for the browser.

Other websites are naturally controlled by the administrators and owners of other websites, and browsers naturally have no right to advertise on them.

It can even be said bluntly that what the browser can control is only the first homepage after opening the browser.

Just having a homepage for advertisers to advertise seems a bit inadequate, right?

However, this is also the most painful part of software such as Thunder, Baofeng, and Baidu Cloud Disk!

People just use these software as tools. After using them, they want it to run silently instead of disturbing them, let alone stay on these tools for a long time.

In other words, these tool software cannot effectively occupy users' time.

Since users' time cannot be taken up, advertisers can naturally gain little benefit from them.
To be continued...