1997, May.

Zhongguancun Qingtian House.

This year's summer is expected to come later, otherwise it wouldn't have arrived in May, and the streets would still be full of people wearing thick sweaters and layers of coats. There is no sign that the weather is about to be hot.

Fang Chen and Su Yan were holding a pile of freshly baked fried chicken nuggets from KFC nearby, sitting on the chairs in Qingtian House, eating leisurely, glancing at the movie playing on the big TV above their heads from time to time.

After years of development, Qingtian Home has become more and more like a place for people to relax and entertain, rather than a store.

Qingtian House not only has air conditioning in the summer and heating in the winter, but also has free boiled water, as well as TVs and game consoles. Nowadays, even eating and drinking are not prohibited. It is really full of fireworks.

However, this is also the development direction that Fang Chen expects Qingtian Home to develop. Since we have already mentioned "home", we naturally want to provide everyone with all kinds of conveniences as much as possible, which can also be said to make this increasingly prosperous city.

A little more warm candlelight.

“Since the name was changed, this Kentucky home-grown chicken doesn’t taste good.”

Su Yan put the clean chicken leg bones in her hands into a garbage bag with some disgust. There was no meat at all, and the dog would cry when she saw it.

Hearing this, Fang Chen couldn't help but roll his eyes. If he washed such clean bones, no one would believe Su Yan if she said it wasn't delicious.

Besides, whether it tastes good or not has anything to do with the name change. You can’t say that if you change from Kentucky Chicken to KFC, the taste will also change, right?

"Why don't you tell me how much you've eaten before?" Fang Chen couldn't help but complain.

When she went shopping, Su Yan didn't act like a train. She just "shopping, shopping, eating." From the street to Qingtian's house, Su Yan ate almost a dozen kinds of snacks.

"You didn't eat much, did you?"

Despite her harsh words, Su Yan still couldn't help but have a faint blush on her cheeks.

She only ate eight, nine, ten... twelve kinds of snacks, which was not much.

Besides, snacks are not rice!

Thinking of this, Su Yan suddenly became confident again.

However, before she opened her mouth, Fang Chen directly stuffed a chicken wing into Su Yan's mouth.

Feeling the tender and juicy taste coming from the tip of her tongue, Su Yan hesitated for 0.5 seconds and decided to let Fang Chen go and gnaw on her chicken wings with peace of mind.

Seeing this, Fang Chen chuckled, a foodie, and then continued to observe the customers coming and going.

There is no doubt that he came here to take a look at the sales of DVD players.

It was similar to the sales report Duan Yongping gave him. Basically, seven out of ten people queuing up at the counter, waiting to check out, came to buy DVD players.

Last month, the sales of DVD players in mainland China alone exceeded 800,000 units, bringing Qingtian more than 3 billion in revenue, which was four times the sales of the DVD players in the first month after they were released.

And you must know that the reason why the video player was able to sell 200,000 units in the first month of sale is inseparable from the fact that Fang Chen led four to five hundred Hong Kong and Taiwan celebrities to promote the video player for a week.

This kind of treatment is hard to come by, but Fang Chen won't use it again easily.

Besides, the sales situation of video disc players is now fully open, so there is no need for such special methods.

The sales volume of 800,000 units in the first month of launch is the best proof.

The reason for such sales is that, in addition to the excellent product capabilities of DVD players, the most important reason is that China has become increasingly wealthy in recent years, but the number of households with products such as DVD players is actually not very large.

of.

Qingtian has sold 28 million video disc players in the past four years. It has sold almost 20 million units in China alone. The number is not huge, but compared with the domestic market, it is really small.

Nothing.

At this time, China already had a population of 1.2 billion. Even if calculated as a family of four, it would still be 300 million households.

Twenty million units only account for 6.7% of the total number of these households, and even including the video disc players sold by Wanyan, Aido, Sony, Philips and other companies, the proportion of Chinese households with video disc players does not exceed 10%.

After all, Xiaobawang's position as the dominant video player in China and even the world cannot be underestimated.

Xiaobawang can even say without hesitation that the sales volume of Xiaobawang's video disc players is more than twice that of all other video disc player companies combined.

And with the debut of DVD players, this gap may even widen.

Having said that, based on this ratio of sales to population, more than 90% of households in China have not purchased DVD players, even if only half of these households will have the spending power of DVD players in the next two to three years.

That almost means that there is still a potential of at least 100 million units of Xiaobawang DVD players in China that can be tapped.

However, what is even more gratifying is that the sales of Xiaobawang DVD players overseas are also amazing. Last month, almost 500,000 DVD players were sold in overseas markets, triggering a massive rush to buy.

Moreover, these rush-buying waves are not only seen in the powerful markets of Southeast Asia, Latin America, and the Middle East. There are also a large number of rush-buying waves in developed countries such as Europe, the United States, and East Japan. There are even more people rushing to buy than in developing countries such as Southeast Asia, Latin America, and the Middle East.

The central region is even scarier.

Not only did some people start queuing up with tents in the early morning of the release day, but the queues were often four to five hundred meters long, so crowded that the roads were filled with water, forcing the local police station to send people there to maintain order.

There is no other way. It's better like the United States, where there are fewer adults, so the streets are wider.

Relatively speaking, the population density in Europe and Eastern Japan is much higher.

Of course, compared with China, especially compared with central and eastern China, the population density of Europe and Eastern Japan is nothing, but you must know that each other's living habits are different.

China has many high-rise buildings, while Europe and Eastern Japan have many single-family buildings with two-story buildings. As a result, the number of people carried by the same area is completely different.

This also leads to the fact that in Europe and Eastern Japan, there are very few six-lane or eight-lane roads like China. Especially in Eastern Japan, two-lane roads are already the main urban roads. Most of them are small roads that can only accommodate one car between houses.

That's all.

A road like this will naturally collapse when hundreds of people line up.

There is no way, just as Fang Chen, Hirai Kazuo and others expected, the picture quality is obviously several levels better than that of DVD players and video recorders, and the price is much lower than that of laser discs. DVD players have attracted a lot of attention as soon as they were released.

Popular among many consumers.

Consumers in developed countries such as Europe, the United States, and Eastern Japan are also eager to replace their old video recorders with DVD players with such clear picture quality.

But the problem is that in developing countries such as Southeast Asia, Qingtian has been working hard for three or four years and occupies an absolute dominant position. Basically, regardless of small and medium-sized countries, every city can have a Qingtian product store. As for distribution,

There are countless merchants.

On the other hand, in Europe, America, Japan, and Qingtian, the market share there is not too high. There are not many corresponding stores and dealers, so the goods allocated to the past will naturally be less.

The demand is greater than the supply, and there are too many people but not enough food. It is not surprising that such a huge rush to buy has been triggered.

As for why Fang Chen and the others had already foreseen that DVD players would be hugely popular in Europe and the United States, but still only allocated these DVD players, it is unknown.

Relatively speaking, consumers in China are very happy. Qingtian Home has covered every county-level area in the country. In some big cities, there are at least four or five Qingtian Homes in one district. As for Yanjing,

, there are almost ten Qingtian Homes in one Haidian District.

However, the most important thing is that the supply is sufficient.

Although people who come here will queue up, as long as they are willing to queue, they will definitely be able to buy a DVD player.

When we were selling DVD players four years ago, due to lack of productivity and only a small number of suppliers, there was a large area of ​​shortage and a large number of scalpers were rampant.

Now that Qingtian has developed to this point, it will soon enter the top 100 of the world's top 500 companies, and it is still in an absolute leading position in DVD players. There is no need to worry about whether it will be beaten by other DVD players.

Enterprises are backstabbing, resulting in a backlog of goods that cannot be sold.

It can be said that Xiaobawang has sufficient time, funds, and suppliers to cooperate in the production of DVD players.

In particular, Fang Chen attaches great importance to the mainland of China. Even if the price of DVD players in overseas markets is much higher than that of the mainland, he must give priority to the purchase of Chinese people.

In this case, how could there be a shortage?

Fang Chen believes that this year, with the sales of DVD players and the efforts made by Qingtian Chip on various chips, especially the birth of Qingtian Computer, Qingtian will surely reach a higher level, even surpassing the previous two years.

increase.

Seeing that everything was going on in an orderly manner, and nothing happened that made the users feel bad about the experience, Fang Chen waited for Su Yan to clear away the food on the table, and then left.

Watching Fang Chen leave, all the employees in the Zhongguancun store breathed a sigh of relief. The feeling of being watched by the big boss personally at work was really uncomfortable, like sitting on pins and needles, like a light on the back.

However, just as Qingtian was making great strides forward, Bill Gates was located in Seattle, Washington State, in his mansion on the shores of Lake Washington.

Bill Gates and Metsu Rockefeller sat opposite each other, with a bottle of red wine and two wine glasses on the table in front of them.

But judging from the expressionless expressions on their faces, the previous exchange between the two of them must not have been very pleasant, let alone the conversation over wine.

I don’t know how much time passed, and I don’t know whether Metsu could no longer hold it in any longer, or was drunk, or both.

I saw him, pointing at Bill Gates, shaking his head and saying: "Bill, do you admit it now or not? Our purchase of Netscape was an absolute failure!"

Upon hearing this, Bill Gates's face instantly darkened, as if covered with frost, and his eyes revealed bursts of coldness.

There is no doubt that Bill Gates will pick up the bottle in front of him in the next second and smash it directly on Metsu's head.

And Metsu is indeed worthless!

Who was in a panic to drive Fang Chen away and eat up Netscape?

Now that Netscape's development has suffered setbacks and its stock price has fallen, do you start to blame him?

What were you doing in the first place?

Where is the joy and elation when stock prices rise?

This is really unreasonable!

The current situation of Netscape is not good, and he is still very angry and wants to attack people!

In the final analysis, Fang Chen is still to blame for this bastard!
To be continued...