Chapter 1506: Increase the amount without increasing the price
After the small episode, Fang Chen directly asked someone to open the big screen behind him.
What was playing on the screen was the classic "Tang Bohu Spots Autumn Fragrance", but it was divided into two pictures and broadcast simultaneously. Even though it was the same movie and all the pictures were exactly the same, it gave people a completely different feeling. different.
The one on the left is clear and bright, while the one on the right appears blurry and rough.
"The picture on the right should be what was played on the DVD player before, right?" Someone suddenly said.
"Tang Bohu Spots Autumn Fragrance" has been released for four years, and because of the cheap price of Qingtian CDs, basically everyone here has watched this movie on the DVD player, and some of them have already watched it. One or twenty times.
It's just that when I'm at home, it looks pretty good. But now when it's put on the big screen, it's so unsightly.
If he hadn't watched it many times, he might not be able to believe that such a blurry and rough picture was actually played by a DVD player.
"This is not to say that the picture quality of the DVD player is terrible. All picture quality is determined by comparison. When Mr. Fang showed the comparison chart between the DVD player and the video recorder, we were also impressed by the clear picture quality of the DVD player. And I shouted... It's just that now, the video player has been eliminated..."
The reporter who spoke had attended the Xiaobawang DVD player launch event, so he still remembers the shock he felt when Fang Chen showed the comparison screen between the DVD player and the video recorder!
And because he liked it so much, he later bought a DVD player at a scalper's price. So far, he has at least a thousand CDs of various kinds in his home.
But now, the era of DVD players has completely passed, and his thousands of DVD player discs will also become silent.
"It's not that DVD players have been eliminated, but that our times have progressed. Mr. Fang did what he said. He brought better innovative products to people. This is also a microcosm of human evolution over tens of millions of years, so , we should cheer for the DVD player, cheer for Mr. Fang, and cheer for Qingtian!"
Many people were stunned for a moment, then nodded in agreement.
In the past, some people may have still doubted whether the DVD player Fang Chen said was that exaggerated, but now after seeing such a comparison, no one will doubt whether the DVD player will replace the video player.
"Listening to what these people are saying, if you didn't know better, you would have thought that the DVD player was independently invented by Qingtian himself!"
Listening to the bursts of cheers from the people around him, Edmund said with some annoyance.
It should be understood that Xiaobawang was only the first company to mass-produce and sell DVD players. It does not mean that the DVD player was invented by Xiaobawang.
Although Qingtian has the largest proportion of patents in DVD, it is only 35%. The remaining 65% of DVD player patents have nothing to do with Qingtian, and even the DVDs of the two of them combined It also has many more DVD player patents than Qingtian.
But now, these people have thought that Qingtian invented the DVD player himself, which is really unreasonable!
"Aren't the people like this? They are not interested in knowing the ownership of the patents behind them, who has a larger share and who has a smaller share. They just want to know that Qingtian is the first DVD player released by a company in their country. .”
"And if this first place is really meaningless, then what are our two companies doing in vain after more than half a year of hard work?"
Kazuo Hirai glanced at Edmund and said calmly.
Edmund's face instantly darkened. He wanted to say something, but his lips moved slightly and he finally gave up.
Although what Hirai Kazuo said was very unpleasant, he had to admit that what Hirai Kazuo said was right. First of all, it was of course meaningful and of great significance.
To put it bluntly, if Qingtian hadn't been the first to take out the DVD player, how could the two of them be sitting here.
As soon as the thought came to his mind, Edmund looked up and down at Kazuo Hirai, the new upstart from Sony.
Kazuo Hirai's qualifications at Sony are actually quite strong. He joined Sony right after graduating from college, but it was only when he joined Sony Electronics Entertainment America the year before that he suddenly came to prominence.
In just two years, he has gone from a small section chief to the vice president of Sony. It is rumored that the next president of Sony will be Hirai Kazuo.
Such weird promotions are extremely rare in the relatively open environments of European and American companies, not to mention the old-fashioned corporate atmosphere of Dongwa, where every carrot is a pit, and seniority is extremely serious.
But this also proves how capable Hirai Kazuo is.
"Everyone has watched almost all the videos, and I believe that everyone now has a more detailed understanding of the advancements of DVD players. If I now say that DVD players will replace video players, there won't be many opponents.
." Fang Chen said with a smile.
As soon as these words came out, everyone couldn't help but laugh. If you still insist that DVD players cannot replace video players, you are really blind.
"What I want to say now is that compared to previous DVD players, DVD players can be said to be comprehensively upgraded, not just in terms of image quality. First of all, the DVD disc has a larger capacity, the compression method used, and the compression ratio are better.
Larger, the distortion rate is lower, which is also the key to why DVD can play higher-definition pictures."
"In addition, the number of times DVD discs can be read and written is higher, hundreds of times that of previous discs, reaching the level of 100,000 times of repeated reading and writing. Simply put, it is more wear-resistant and less likely to be scratched."
"So, when everyone goes home, you can throw away whatever disc cleaners, cleaning kits, etc. you have in your hands." Fang Chen said.
However, Fang Chen himself also knew that there was a high probability that his words were in vain.
Just like smartphones in previous generations, the glass on early mobile phone screens was not very durable and had a high breakage rate, so it did make sense to apply a film.
But later, Gorilla Glass has evolved to the seventh generation, and its scratch resistance and impact resistance have made a qualitative leap. It is many times harder than the mobile phone film. There is no need to apply the film, but it will also affect the screen itself.
the picture that can be presented.
It can be said that applying a mobile phone film is a complete insult to the years of hard work of engineers and scientific research and technical personnel, but everyone is still used to applying the film.
To put it bluntly, wearing a mobile phone case is much more useful than applying ten mobile phone screen protectors.
This is the power of habit.
Hearing what Fang Chen said, the audience immediately started to chirp. Although it was impossible to throw away the disc cleaners at home, not even a thousand or ten thousand, but it did not prevent them from cleaning up the DVD discs.
It brings joy to repeat reading and writing more than 10,000 times.
Of course, if the price of Qingtian's DVD discs increases, then it's okay to upgrade for free.
"In addition, DVD players also apply a series of new technologies such as the newly developed lossless connection technology, waste film termination technology, laser intelligent guidance technology, and intelligent error correction system technology. The application of these new technologies,
Basically, it can be said that we say goodbye to the lagging problem caused by the previous era of DVD players, so that everyone can have a better movie-watching experience."
Although they didn't understand the previous series of technical terms, they could still understand the second half of Fang Chen's sentence.
All in all, the DVD player is awesome, and the Little Overlord is awesome!
"In addition, I have good news to share with you. The decompression chip used in the DVD player this time is produced by Qingtian Chip itself. In other words, the DVD player in front of you is a
Authentic Chinese products, no foreign goods at all.”
Hearing this, everyone couldn't help but take a breath of cold air.
Last time, Fang Chen wanted to produce a domestic video player, using domestic parts as much as possible to reduce the price of the video player to the lowest. For this, Xiaobawang and his suppliers put in a lot of hard work and effort. Many of them
Few suppliers have personal experience.
It can be said that for this domestic video player, Xiaobawang and others spent hundreds of millions in technical renovation funds, tens of thousands of scientific research and technical personnel, and more than two years of precious time.
But even so, it only solves the problem of domestic production of many parts such as movement and laser head. The most critical decompression chip can still only be produced in the United States. This
This was simply a big regret for them at the time.
However, what is even more helpless is that as they understand the gap between domestic and European and American advanced semiconductors, they are basically desperate. They all default to purchasing American chips and no longer have any wishful thinking about domestic chips.
Unexpectedly, Fang Chen actually used a domestic chip on the obviously more advanced DVD player. This is really unbelievable!
Looking at the boiling sea below, Fang Chen couldn't help but smile.
In the past few years, he has invested almost 50 to 60 billion Chinese dollars in Qingtian Chip. Seeing that desktop computer CPU chips are about to be built, how can he not build a DVD decompression chip?
It can be said that as early as two years ago, when Qingtian Chip was first established, the first mass production chip project it received was the mass production of DVD decompression chips.
And this is also in line with the situation of Qingtian chips.
After all, compared to the desktop computer CPU chip, the decompression chip used in the DVD player, which is no bigger than a fingernail, is really a younger brother.
The requirements for process and technology are not to say very low, but they are at least the technical level of Europe and the United States five years ago. Only a 1 micron process is enough. If converted into the more familiar unit of nanometer, it is 1000 nanometers.
, compared with the 7 nanometer and 5 nanometer technologies of later generations, it is more than a hundred times behind.
Even the first-generation CPU chips currently produced by Qingtian are already produced using a 0.8-micron process. However, due to the drag on architecture and technology, the actual effect is similar to that of CPU chips such as the Intel 586, which use 1-micron as the main process.
It is simply impossible to achieve the performance of the Pentium generation CPU chip, which is also a 0.8 micron CPU chip.
However, Fang Chen was already very satisfied. After all, he was only targeting 486 before.
Therefore, because the technical requirements are not high, the decompression chip has become a good test product for Qingtian Chip.
And after a lot of experiments, I have to say that the effect of the Optimus chip on DVD players is very good, even surpassing the effect of previous American chips.
It also caused many executives within the company to shut up about investing a lot of resources in Qingtian Chip.
Not to mention in China, even in Qingtian, there was actually a saying before that with the current technical strength of Qingtian and Huaxia, they should not invest a lot of resources into semiconductor chips, the top industrial products of mankind.
After all, if it fails, tens of billions of Huaxia coins will be wasted.
But things are different now. With Qingtian Chip producing a large number of decompression chips, everything has become different.
Those who were skeptical of the Optimus chip at the beginning have now become its biggest supporters.
There is no other reason than profit!
Even though the decompression chip is not even the size of a fingernail, it is the most expensive chip in the entire DVD player. Even after many negotiations to reduce the price, the price offered to Xiaobawang in the United States is basically still two hundred yuan a piece.
pellets.
And what about the decompression chips now produced by Qingtian Chip?
It’s only a mere 42 yuan. If you remove the R&D costs and only calculate the separate production costs, the cost price of the decompression chip is only 18 yuan. The price has dropped by more than ten times.
After all, relatively speaking, the production cost of chips is really not high. An eight-inch wafer, as small as a decompression chip, can be cut into thousands of pieces.
If you switch to the 12-inch wafer that will be launched internationally, it will almost double.
After all, a larger wafer not only has a larger area, but also has less loss.
"Next, I think what everyone is most concerned about is the price of the DVD player, right?" Fang Chen asked.
Everyone couldn't help but nodded.
This DVD player looks really good everywhere, but if the price rises along with it, it will be a bit unbearable.
Seeing this, Fang Chen chuckled, then pressed the remote control in his hand, and saw the screen switch on the big screen, and a price of 3999 suddenly jumped down.
Everyone was stunned. The price was not too expensive, but too cheap.
If they remember correctly, when the Xiaobawang DVD player was first released, it was also priced at this price, right?
Now that the whole thing has been upgraded so much, the price is still the same.
"In addition, any customer who purchased the DVD player within one year can return the DVD player at the purchase price."
Everyone was really dumbfounded. After using it for a year, they could still get the original price back. Is there such a good thing?
Isn’t it incredible?
But looking at the price of DVD players in front of them, everyone suddenly had a sense of enlightenment.
Chapter completed!